This report provides a comprehensive analysis of L'Oreal's business strategy, encompassing both external and internal environmental factors. It begins with an introduction to business strategy and the L'Oreal company, highlighting its global presence and diverse product range. The report then delves into a detailed PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors impacting L'Oreal's operations and strategic planning. Following this, a SWOT analysis is conducted to assess L'Oreal's strengths, weaknesses, opportunities, and threats. Furthermore, the report applies Porter's Five Forces model to evaluate the competitive forces within the cosmetic industry. Finally, the report synthesizes these analyses to interpret and devise strategic planning recommendations for L'Oreal, aiming to optimize its growth and market position, and concludes with a summary of the key findings and recommendations. The report utilizes the VRIO model to analyze the organization's capabilities and competitive advantages.