This report presents an international market entry plan for Lotto, a sportswear and footwear manufacturer, focusing on the Sri Lankan market. The analysis begins with a target market appraisal, evaluating the size, growth prospects, competitor profiles (Nike, Adidas, Fila, Reebok, Puma), and consumer buying behavior in Sri Lanka. The report then recommends a market entry method, considering factors such as product nature, business dynamics, potential cost advantages, and the selection of local partners. A comprehensive marketing strategy is outlined, incorporating growth strategies (Ansoff Matrix), competitive strategies (Porter’s generic strategies, Blue Ocean strategy), STP analysis, and a unique selling proposition. Finally, the report concludes with marketing mix recommendations, detailing product offerings (types, assortment), pricing strategies, distribution channels, and promotional activities. The report leverages data from various sources to support its findings and recommendations, providing a strategic roadmap for Lotto's successful entry into the Sri Lankan market.