Louis for Men: Final Project - Fashion Product Purchasing Plan

This assignment centers on developing a line structure and assortment plan for the 'Louis for Men' boutique, specifically focusing on outerwear for men. The project requires an analysis of the store's target customer base, which includes executives and business professionals, as well as customers interested in sports and exercise clothing. The provided solution includes an evaluation of existing products, sales reports, and the selection of fashion products like blazers, jackets, t-shirts, and gym vests. The goal is to define product needs, conduct market research, select compatible fashion items, set sales prices, record product information, and write an order that aligns with the store's needs and customer preferences. The assignment also provides details on specific product models, sizes, and colors to aid in the development of the line structure and assortment plan.

LOUIS FOR MEN
Men’s Fashion

BUSINESS WEAR
The primary customer target for the store is executives and business men.
Hence, the store has number of different types of blazers and jackets to
provide the executives and business men to choose from variety of
different types of blazers and jackets (de Perthuis, 2015).
The three of the most sought after designer clothes available in the store
are LCLB09, VXM287 and XLL999. All these are business wears.
Majority of the quantity in store of all these three models are in large (L)
and extra large (XL) segments. In terms of colors these are either Black or
Blue.

SPORTS AND EXERCISE CLOTHES
• The stores also have a loyal customer base in sports and exercise
segments. Hence, in addition to the business and executives clothes, the
store also has t-shirts, trousers and gym vests in its stock.
• XVN078, YNC007 and YNL27 are clothes specifically designed for sports
and fitness activities.
• Again majority of the gym and fitness clothes are in large and extra large
segments as the majority of consumers are in that demographics in terms
of body structure (Bowler, 2017).

REFERENCES
• Bowler, S. (2017). Fashionable or fashion victim?. Astronomy &
Geophysics, 52(8), 6.04-6.04. doi: 10.1111/j.1468-4004.2011.52604.x
• de Perthuis, K. (2015). People in Fashionable Clothes: Street Style Blogs
and the Ontology of the Fashion Photograph. Fashion Theory, 20(5), 523-
543. doi: 10.1080/1362704x.2015.1115656