Louis Roy's Entrepreneurship: Personality, Opportunity, and Style

This essay delves into the entrepreneurial personality of Louis Roy, the President of Optel Group, from a psychological and opportunity identification perspective. It highlights his positive disposition towards solving problems, creating jobs, and wealth through innovative ideas, particularly in combating counterfeit drugs. The analysis covers his key personality traits such as passion, self-starter, proactiveness, confidence, and discipline, which have driven his success. The essay also examines how Louis Roy identified and exploited opportunities for sustainable growth, focusing on environmental protection and community support. Furthermore, it discusses the evolution of his entrepreneurial style, emphasizing his commitment to social responsibility and improving business effectiveness. The essay concludes by analyzing Louis Roy's approach to entrepreneurship through different theoretical lenses, highlighting his innovative leadership and commitment to societal well-being, irrespective of profitability. This document is available on Desklib, where students can find more solved assignments.

Running head: ENTREPRENEURSHIP
Entrepreneurship
Name of the Student
Name of the University
Author note

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Table of Contents
The personality of Louis Roy from Psychological and Opportunity Identification Perspective
....................................................................................................................................................2
Discussion of Personality Traits and Characteristics.................................................................2
Identification and Exploitation of Opportunity......................................................................3
Evolution of Style of Entrepreneurial Style...............................................................................3
Analysis of Opportunity by Entrepreneurs................................................................................3
Analysis of how Entrepreneurship Identify Business Opportunity............................................4
Stage of Current Business......................................................................................................4
References..................................................................................................................................5

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The personality of Louis Roy from Psychological and Opportunity Identification
Perspective
The disposition of Louis Roy has been positive towards solving problems for the
employees and the central thought of Louis Roy is "Entrepreneurship s regarding the
creation of jobs along with wealth with the different ideas”. Louis tried to anticipate the
spread of the counterfeit drugs in challenging the pharmaceutical companies, and he decided
to identify a solution (Ey.Com. 2019).
Louis Roy has tried to prove the level of embracing innovation which can create
growth which will lead to quality jobs around the world. The personality of Louis Roy is
inspiring as he tried to gain opportunity as to help the society in facing upside of disruption.
Louis Roy is a visionary leader whose main aim was the trusted social responsibility which
will enable the organisation to take the full advantage of the benefits of CSR principles and
become transparent.
Discussion of Personality Traits and Characteristics
Louis Roy is the President of Optel Group which is the leading provider of
traceability and inspection systems has been announced as the Entrepreneur of the Year by
EY. The dominant personality traits of Louis Roy are inclusive of the following:
Passion- It is one of the dominant personality traits of Louis Roy as he is successful
in performing the different activities in achieving the different business-related activities and
to make the business successful and flourish (Krueger 2017).
Self-Starter and Proactive- Louis Roy is the founder of Optel Group as he always
wanted to be his boss and pursue his ideas and financial rewards. The parameters are being
set by him, and he tried to analyse and identify that the projects are following the respective

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path and they are proactive as they do not wait for the approval of others (Wright and Wallis
2015).
Confidence and Disciplined- Louis Roy is one of the successful entrepreneurs as he
has faith in everything which is performed by him in the business. The main desire of Louis
Roy is to improve along with transforming everything which touches and which guides the
business decisions appropriately. Due to his disciplined attitude, Louis Roy has been focused
on making the business work. He developed corporate socially responsible enterprises which
have helped in creating new positive trends in society and creating positive business values or
goals (Liñán and Fayolle 2015).
Identification and Exploitation of Opportunity
Louis Roy has tried to identify the opportunity for the sustainable growth of the
company by deploying different technological solutions which will solve the collective
problems. The Optel Group seeks to aim in performing activities which aim at protecting the
environment along with supporting local communities. With the help of this opportunity, he
further wants the further social responsibility of the organisation towards improving the
activities and guides the business decisions (Naranjo-Valencia et al. 2018).
Evolution of Style of Entrepreneurial Style
There has been no change in the entrepreneurial capabilities of Louis Roy as the
central vision to make a further socially responsible company which will help the society
from different kinds of disruption. The primary desire of Louis Roy is to improve along with
transforming the business activities which will improve the overall effectiveness. There has
been no change in mission and vision of Louis Roy in maintaining his creativity
characteristics.

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Analysis of Opportunity by Entrepreneurs
From the different entrepreneurship related theories, it can be analysed that Louis Roy
follows the most innovative leadership style wherein he can manage the individuals, and he
tried in initiating the entrepreneurial behavior. However, from the perspective of the theory
of Achievement and Motivation, Louis Roy does not follow the particular style as it is
inclusive of uncertainty and profits are the only measure of success in the respective model
of entrepreneurship. Louis Roy has never been stressed regarding achieving advantage as the
primary motive was to help the society and engage others in the company to make the same
irrespective of profitability (Garud, Gehman and Tharchen 2018).
Analysis of how Entrepreneurship Identify Business Opportunity
Louis Roy had tried to identify the entrepreneurship opportunity when he anticipated
the spread of the different drugs which are fake and imitated. He felt that he could take the
particular situation as an opportunity to improve the position of the society and make it a
better place to live in. While Optel Group has been famous and it has become top supplier
worldwide, Louis Roy introduced mission and vision in which the safety of the society was
the first and foremost responsibility of the company.
Stage of Current Business
Optel Group was and is the top supplier in the worldwide and in the present scenario
the clients are some of the world’s largest pharmaceutical companies. Louis has proven the
embracing innovation has helped in creating growth which has led to quality jobs around the
world, and it will be contributing towards the better world.

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References
Ey.Com. 2019 "Louis Roy Of Optel Group Named EY Entrepreneur Of The Year 2017
Québec". https://www.ey.com/ca/en/newsroom/news-releases/2017-louis-roy-of-optel-vision-
named-ey-entrepreneur-of-the-year-2017-quebec.
Garud, Raghu, Joel Gehman, and Thinley Tharchen. "Performativity as ongoing journeys:
Implications for strategy, entrepreneurship, and innovation." Long Range Planning 51, no. 3
(2018): 500-509.
Krueger, Norris F. "Entrepreneurial intentions are dead: Long live entrepreneurial
intentions." In Revisiting the Entrepreneurial Mind, pp. 13-34. Springer, Cham, 2017.
Liñán, Francisco, and Alain Fayolle. "A systematic literature review on entrepreneurial
intentions: citation, thematic analyses, and research agenda." International Entrepreneurship
and Management Journal 11, no. 4 (2015): 907-933.
Naranjo-Valencia, Julia Clemencia, Gregorio Calderón-Hernández, Daniel Jiménez-Jiménez,
and Raquel Sanz-Valle. "Entrepreneurship and Innovation: Evidence in Colombian SMEs."
In Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs,
pp. 294-316. IGI Global, 2018.
Wright, Bernadette, and Steven E. Wallis. "Using integrative propositional analysis for
evaluating entrepreneurship theories." SAGE Open 5, no. 3 (2015): 2158244015604190.