Analysis of Love Fresh Berries: E-Business Model, Value Proposition

This blog post provides an analysis of Love Fresh Berries, focusing on its e-business model, value proposition, revenue model, market opportunity, and competitive environment. It identifies Love Fresh Berries as utilizing a B2B e-business model, emphasizing its value proposition through providing information on berry health benefits and promoting local culture. The revenue model combines transaction-based sales and advertisement. The analysis also highlights competitors like Angus Soft Fruits and British Summer Fruits. The post suggests marketing strategies to enhance market presence by catering to customer needs and leveraging opportunities like the UK's national berries' month. Desklib offers similar solved assignments for students.

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Table of Contents
Concept of ebusiness model, value proposition, revenue model and analysis of the market
opportunity and competitive environment of love fresh berries .....................................................3
REFERENCES................................................................................................................................1

Concept of ebusiness model, value proposition, revenue model and analysis of
the market opportunity and competitive environment of love fresh berries
Business model refers to process of the company for the generation of the revenue, under
this company is require to identify the product it is offering and to whom these are offered
(Bocken, and et.al., 2019). Love fresh berries applies B2B business to e-business model. In this
type of the model a business is done with other business. The buyers are not the end users of the
products. The company purchases its products and then resale to other consumers.
Value proposition refers to the situation specifying why consumer prefer this
organization instead of preferring its competitors in the industry (Mohd Satar, and et.al., 2019).
Love fresh berries' provides about the information about the berries to berries lovers. Its website
provides information about which kind of berries is suitable for the health and are more
beneficial for its customers. Love fresh berries promotes local culture of the growing berries in
the farm, for providing the berries without preservatives and artificial dyes (Love fresh berries.,
2022). It uses the technology that is environment friendly. It further provides for setting the
records for gaining more nutritions by the ways berries and fruits. For enhancing the value
proposition of the love fresh berries, the revenue model of the love fresh berries is essential.
Revenue model specifies the framework for earning the income. The revenue model used
by the love fresh berries is transaction based model and advertisement based model. Under the
transaction model it generates its income by selling its products directly to the customers and
charge a price that is the composition of the production cost and margin. By the way of providing
various services online it has attracted a lot more customer. It is done by providing berry fun
activities and recipes related to the berries for engaging the families and keeping them
entertained or making them aware about the benefits of the berries. The competitors of the love
fresh berries has covered a large part of the market by providing attractive packaging and more
options in the berries. One of the competitor of the love fresh berries is Angus soft fruits. The
biggest competitor of the love fresh berries is British summer fruits.
As the population of UK is becoming more aware about their health and increasing in the
fan base for the berries there are various opportunities for the love fresh berries. The UK has the
tendency to celebrate national berries' month, so it can grab the opportunities by providing more

recipes related to the berries. By promoting its health benefits to its customer the love fresh
berries can increase its sale.
For making its place in the market it is recommended that the company should form a
marketing strategies for attracting more people. This should be done by analysing the customers
needs and segmenting the market on the basis of the customers taste and preferences.

REFERENCES
Books and journals
Bocken, N. and et.al., 2019. Sustainable business model experimentation by understanding
ecologies of business models. Journal of Cleaner Production. 208. pp.1498-1512.
Mohd Satar, N.S. and et.al., 2019. Customer value proposition for E-Commerce: A case study
approach. International Journal of Advanced Computer Science and Applications
(IJACSA). 10(2). pp.454-458.
Online reference
Love fresh berries., 2022.[online]. available through<https://www.lovefreshberries.co.uk/about>
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