Digital Business Report: LSC UoS Digital Business Analysis

This report provides a comprehensive analysis of digital business, focusing on Love the Sales as a case study. It begins with an introduction to digital business, exploring its advantages such as efficient data analysis and improved customer experience, and disadvantages like technological limitations and cyber security threats. The report then delves into emerging digital business models, including free, subscription-based, and e-commerce models, with a focus on the e-commerce model's relevance to Love the Sales. Key business issues, such as cyber security, phishing, and digital business ethics, are also examined. Furthermore, the report evaluates the impact of collaborative relationships and strategic alliances on digital business, highlighting benefits like diversification, trusted advice, and customer base expansion. The use of e-commerce principles in Love the Sales is analyzed, and recommendations are provided. The report concludes with a summary of the key findings and a discussion of the future of digital business in the context of Love the Sales.