This report presents a comprehensive business plan for 'Lovin' Masqati Ice-cream,' an ice cream parlour proposed for Kensington, England. The plan outlines the business venture, emphasizing the unique selling proposition (USP) of high-quality, flavorful ice creams, including sugar-free and specialty options. It details the business type (sole proprietorship), market research, and the application of the 4Ps marketing mix (Place, Product/Service, Price, and Promotion). The report also covers staffing, target customers (youth and young adults), and expansion strategies. The plan includes a menu, pricing strategies, and promotional techniques to attract customers and ensure profitability. Furthermore, it highlights the importance of marketing and sales promotion to increase business effectiveness and customer engagement. The expansion plans include strategies for future growth and market penetration.