LS1TAL Essay: Persuasion and Information in Google Adwords Ads

This essay examines the interwoven functions of persuasion and information in advertisements, focusing on Google Adwords as a case study. It discusses how advertisements attract customers by providing relevant information and how linguistic choices influence readers' decisions. The essay highlights the importance of using simple language and innovative presentation to create a positive impact. It analyzes how Google Adwords utilizes persuasion techniques to encourage users to create accounts, providing step-by-step instructions and expert advice. The essay concludes that effective advertising relies on clear communication and relevant details to influence readers positively. Desklib offers a wealth of similar academic resources for students.

LS1TAL FORMATIVE WRITING project

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
CONCLUSION................................................................................................................................4
REFRENCES...................................................................................................................................5

INTRODUCTION
Techniques and skills for applied linguistic means a person should have some English language
skills, fluency in one or two languages, good speaking and listening skills. Strong writing skill is
one of the non-English language. It is important to use easy words so that readers can understand
easily (Halgamuge, (2017)). The essay examines, effect of advertisement on readers and
influence decision of readers.
MAIN BODY
Advertisement
Advertisement is given to attract customers and provide them relevant information about new
product. Google Adwords means to give advertisement when people are using google and attract
customers. It helps in connecting with potential customers in right place and at right time. These
are some ways to attract customers and provide them relevant information. Advertisement are
presented in innovative and creative way and includes all the important details which is
beneficial for readers.
When giving advertisement, writer should use simple and easy words so that it can be understand
by readers. Writer should not use complex sentences or difficult words. Advertisement creates
positive impact on readers and influence their decision. It is essential to give advertisement so
that people can get proper information. It affects reader because if advertisement is attractive and
language used is simple then it is easy for readers to understand (Wilson, Roscoe and Ahmed,
(2017)). Linguistic choices affect reader as use of unfamiliar language is difficult for readers to
understand. Writers use language to create an effect on readers and attach to their emotional
feeling.
From the given example of Google Adwords, it can be noticed that it is used to attract customers
and allows to connect with potential customers in the right place and at the right time by placing
relevant ads on search results. In the example given, how to sign yourself online has been
explained and proper steps are described. This helps readers in sign in themselves online like,
create an Adword account, use online google tools which is available to decide geographical
regions which reader want to target. Own advertisement can be created and use keywords so that
people can search by using those keywords. It is easy to find relevant information and correct
details can be gathered. For more information option is available which help reader in
understanding more about Adwords. There is an option for customers who already have an

account and they can sign in directly. For taking expert advise customer can call on weekdays
and take suggestions from specialists regarding targeted keywords. In this example, all the
details are provided which is essential for customers and they can easily create an account on
Google adwords. With the help of advertisement customers understand things in better ways.
Persuasion means process by which a person’s attitude can be influenced by communicating with
other people. Behaviour and attitude of people is affected by various factors like, verbal threats,
physiological states, etc. It can be defined as an act to convince other people or influence their
decision. Function of persuasion is to influence behaviour or attitude of customers by
communicating with them (Mohamadi, (2018)). Advertisement is one of the way which is used
in this example to attract customers and convince them to create an account on google adwords.
There are five elements of persuasion like, source, message, medium, effect and public. In the
given example, all the sources are used properly and influence consumers. These are some
important sources which helps in providing relevant details to customers. Advertisement should
be presented in unique way and influence decision of customers. It is essential to make creative
advertisement so that people can get details.
It is important to provide relevant information to customers in the advertisement. In given
example of google adwords all details are provided and it is written in easy language so that
customers can understand it. Communication is necessary for gathering relevant information and
help customers in creating account on google adwords. It is essential to provide all details about
creating account and use simple language so that readers can understand properly (Knight,
Shibani and Buckingham-Shum, (2018)). Advertisement has positive impact on readers because
they learn new things and get correct details. In given example, step by step procedure is
explained and easy sentences are used which can be easily understand by readers. Contact
number is provided so that customers can contact on weekdays and discuss with specialist. They
can suggest better ideas and keywords which is beneficial for readers in understanding.
Providing correct information to reader is important because it helps in influencing their
decision. When all the details are provided to readers then they can select best option.
CONCLUSION
From the above discussion it can be concluded that, advertisement has positive impact on readers
as they are attracted by it. An example of google adwords has been discussed in which step by

step details are provided for creating an account. Information is provided in easy language which
is easy for readers to understand and advertisement is given to attract more customers.

REFRENCES
Books and Journals
Halgamuge, M. N., (2017). The use and analysis of anti‐plagiarism software: Turnitin tool for
formative assessment and feedback. Computer Applications in Engineering
Education. 25(6). pp.895-909.
Knight, S., Shibani, A. and Buckingham-Shum, S., (2018). Augmenting formative writing
assessment with learning analytics: A design abstraction approach. International Society
of the Learning Sciences, Inc.[ISLS]..
Mohamadi, Z., (2018). Comparative effect of online summative and formative assessment on
EFL student writing ability. Studies in Educational Evaluation. 59. pp.29-40.
Wilson, J., Roscoe, R. and Ahmed, Y., (2017). Automated formative writing assessment using a
levels of language framework. Assessing Writing. 34. pp.16-36.