Research Ethics Approval Form: Impact of Customer Satisfaction

This document is a Research Ethics Approval Form, designed for UG and PG students undertaking research projects, dissertations, or work-based projects at LSBE. The form addresses key ethical considerations, including risk factors, aims, objectives, research design, potential contentious issues, informed consent, and data confidentiality. The student, in this case, is examining the impact of customer satisfaction on brand loyalty, using Aston Martin as a case study. The research employs a qualitative design and involves both primary and secondary data collection. The form requires detailed outlines of the research project, including research questions and methods for ensuring participant confidentiality. The form must be signed by both the student and the supervisor, with the supervisor retaining the form for the duration of the project. A copy of the form must be included in the dissertation appendix.

Research Ethics Approval Form
LSBE is concerned to protect the dignity, rights, safety and well-being of all participants in any
research study that involves people. The avoidance of harm to research subjects should therefore be
a prime consideration for all LSBE researchers and students. This ethics approval form must be
completed by all UG and PG students who are undertaking a research project/dissertation or work
based project, and be signed by both the student and the supervisor.
If the research is not NHS-based, please complete the questions below and hand in the form to your
supervisor (type written). Once your supervisor has approved and signed off the form, they will
retain it for the duration of the project. It is wise to complete the form in a timely fashion as your
supervisor might ask you to make amendments prior to approving it.
Student Name
Email Address
Student Number
Programme of Study
Name of Student Supervisor
Project Title “To examine the impact of customer
satisfaction on brand loyalty. A case study on
Aston Martin, United Kingdom”.
Proposed project start date 03-04-2020
Proposed project end date 21-08-2020
1. Does the research project involve any of the following risk factors?
Research involving health sector organisations If YES, tick here
Research involving children or vulnerable groups If YES, tick here
Research involving sensitive topics If YES, tick here
Research involving aerospace/defence organisations If YES, tick here
Research involving nuclear production organisations If YES, tick here
Research findings that will be shared by an outside
organisation
If YES, tick here
2. Provide a brief outline of the aim and objectives of the proposed research project
Research Aim
The aim of research is “To examine the impact of customer satisfaction on brand loyalty. A
case study on Aston Martin, United Kingdom”.
Objectives of Research
The objective of this study are as follows:
 To understand the concept of brand loyalty.
 To determine the importance of customer satisfaction in business.
 To identify different ways by which customer satisfaction can be improved.

 To analyse the impact of customer satisfaction on brand loyalty of organisation.
Research Questions
The main questions of this research study are mentioned below:
 How brand loyalty is significant for company?
 What is the significance of customer satisfaction in business?
 How customer satisfaction can be improved by a company?
 What is the impact of customer satisfaction on brand loyalty of organisation?
3. Outline the proposed research design and any details of the type of data to be collected
from human participants (e.g., questionnaire, interview, observation etc.)
In this research, Qualitative research design will utilize in which both primary and secondary data
collection methods will use s that adequate data will be collected.
4. Does the proposed research contain any potential contentious issues that might affect
the physical, psychological or emotional wellbeing of the research participants?
Lack of time and financial resources as well as biasness at time of selecting sample size are some
issues that may encounter by researcher.
5. Detail how you will gain the informed consent from the individuals participating in the
research. If possible, attach a copy of your draft consent form.
Taking consent in written form from respondents.
6. Which of the following methods of assuring confidentiality of data will be
implemented?
Please tick all that apply
Data to be kept in a locked filling cabinet If YES, tick here
Access to computer files to be available by password only If YES, tick here
Storage on an encrypted device (e.g., laptop, hard drive, USB) If YES, tick here
Storage at other site If YES, tick here

If stored at another site please give details
Student Signature Date
For the attention of UG and PG Research Supervisors
If you are satisfied that this ethics application can be approved – then sign in the box below, and
retain the form for the duration of the research. If there are any ethical issues which you are
uncomfortable with, and in your opinion require additional scrutiny then forward this to:
[e-mail]
A copy of this form must be included as an appendix in the completed dissertation.
Supervisor Signature Date
If you are unable to sign this application form please briefly state your reasons/concerns which
must be addressed by the student before resubmission.