LSBM101 - Marketing Principles: Camden Grocer's Marketing Orientation

This report provides an analysis of Camden Grocer's marketing management orientation, exploring key marketing concepts such as production, product, sales, and societal marketing. It delves into production orientation, highlighting the importance of cost-effective strategies and customer needs. The report also examines product orientation, emphasizing how products meet customer expectations, and sales orientation, focusing on improving customer care to boost sales. Furthermore, it discusses marketing orientation through promotional activities and societal marketing orientation by aligning with societal needs and customer policies. The conclusion summarizes the essence of marketing management and its various components, offering insights into production costs, sales strategies, and the overall importance of customer-centric approaches in marketing.

Marketing principles and
practice

Table of Contents
INTRODUCTION...........................................................................................................................3
MARKETING MANAGEMENT ORIENTATION.......................................................................3
Marketing Concepts.....................................................................................................................3
Production orientation.................................................................................................................4
Product orientation.......................................................................................................................4
Sales orientation...........................................................................................................................5
MARKETING ORIENTATION AND SOCIETAL MARKETING ORIENTATION..................5
Marketing orientation..................................................................................................................5
Societal marketing orientation.....................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Independent businesses are those that are operating on their own processes as well as
formulations. There are certain individual business which comes under the small scale industries
and are also more oriented with the fact that they require effectiveness by employing strategies
that are necessary for their growth prospect. This growth is essential because in order to uplift
the standard and to move ahead with a good sales orientation the organisation will have to stand
as an independent entity that would satisfy and explore the needs as and when possible. The
organisation that is chosen in this regard is Camden grocer. It is an independent business,
offering sustainable, seasonal, artisan retail products. They also offer beautiful ambience to
dwell, drink, eat and experience. The company is set to provide the best online and offline local
food and grocery delivery services.
MARKETING MANAGEMENT ORIENTATION
Marketing Concepts
Marketing concepts are said to be one of the biggest orientations for the organisation in order to
move ahead with the right concept of increasing sales. These marketing concepts are adopted by
the organisation in order to implement strategies that are necessary for profit maximization. The
existing competition requires certain strategies as well as concepts that would help the
organisation in order to strive hard for excellence. Certain needs and demands that are in regard
to the organisational entity which are to be fulfilled with respect to the customer negotiation will
have to be dealt by the organisation. The types of marketing concepts are as follows:
Production concept: the production concept is in regard to the accessible as well as the
affordability that is in regard to product. Product will play a major role in determining the
standards of the organisation and it is a primary concept with which the entire organisation as a
striking forward. This concept is said to be mainly focusing upon the production sector of the
organisation where the cost-effective strategies are also developed.
Selling concept: when production concept entirely revolves around the products of the
organisation the selling concept will bring about the orientation of deriving relationship between
the organisation as well as the customers. Customer satisfaction is one of the important criteria
that will have to be maintained in selling concept because it is not until when the concept is more
focused upon the customers that it gets to incorporate the values that it will have to move ahead.

Marketing concept: the company uses marketing concept as it's one of the biggest tool in order to
reach out customers. Customers are major assets of the organisation and it is not until when the
product is identified by them that they get to purchase them.
Societal marketing concept: the societal marketing entirely focuses upon the needs and wants of
customers and that is where the entire entity lies. For human beings it is an essential aspect in
order to move ahead with the speculations that are in charge of bringing about beneficial aspects.
This is to make sure that the safety of customer is prioritised more over the concept of the
organisation. This can also bring about a variable entity that will determine the pace with which
the organisation is moving ahead.
Production orientation
Production orientation is mostly towards delivering the desirable means by incorporating
profitable standard. The deliverance of product as well as its features is oriented with the right
amount of strategies that are being created by the organisation. One may not be able to identify
for the organisations are into developing their means such that they can strictly follow their
guidelines and determining the standards of production variables. The marketing world is a set of
entities where the customers are in a place of expectancies that are being derived by the
organisation. The delivery of product is also one of the major concern with which the product
and orientation as they usually tied with. The industry as well as the profits that are in regard to
the organisational entity are determined by how far the production mechanism is being
connected to stop in this regard the organisation is taking all the measures of deriving its base
with respect to the groceries and how far they can manage the appropriate measures and
guidelines by deriving customer needs and expectancies. The strategic business decisions are
being incorporated in a right way such that it will not affect the orientation of entire production
and also the driving force behind this organisation is management itself.
Product orientation
Product is said to be one of those entities that is necessary for the organisation in order to bind up
the organisation towards the customer expectations. One may not be able to identify the
standards of the organisation unless and until the production or the product is being scattered in a
right possible manner. The organisation derives its products with respect to the groceries that are
available for the people to use in their domestic life style. The day-to-day useful mechanism as

well as a product are being derived on a variable entity where their design the cost effective
measures that are in regard to product orientation.
Sales orientation
Sales are an important part of the organisational entity where it will determine the pace with
which the organisation is moving ahead. The economy of the entire company is defined by the
amount of sales that are being created by the organisation. The organisation in terms of
developing with respect to sales has incorporated the measures of improving customer care as
well as solutions in order to derive the negotiations of customers. In order to improve sales the
organisation is also giving more offers to peoples at that they can visit on regular term to the
organisation that would be one of the profitable aspect to increase sales.
MARKETING ORIENTATION AND SOCIETAL MARKETING
ORIENTATION
Marketing orientation
As a part of marketing orientation the organisation since it is an retailing sector is adopting all
the means of deriving the promotional concept whereas this promotional concepts are revolving
around the various sources. Promotion is said to be one of the major criteria for marketing
orientation and the organisation in this regard is bringing about all the feasible measures of
highlighting its standards in the website as well as advertising concept. The social media
marketing is also being used by the organisation such that the advertisement that are derived as a
part of marketing orientation are circulated throughout social media.
Societal marketing orientation
The organisational development is entirely dependent upon how far the society is being able to
inculcate the standards of the organisation. This will also derive the importance with which the
organisation will have to stand the midst of competition. The needs and wants of society are
being recognised by the organisation and based on the policies of customers the organisation is
moving ahead with the production mechanism. The product is deriving its base through the need
of customers and therefore the sales are also moving ahead in a very good prospects. This is one
of the important concern that every organisation will have to maintain because it is not until
when the organisation was its importance towards customers that they get to habituate to the
means of getting oriented with the organisation.

CONCLUSION
The entire report the continuous upon highlighting the aspects of marketing management
orientation as well as for different variables are being highlighted. Through this report one can
easily understand the essence of marketing management orientation and certain concepts that are
falling in regard to its. The marketing concepts are elaborated in a finance mechanism that will
help people to understand how far marketing role is being incorporated in the organisation. The
production orientation along with the strategies that are included are also highlighted in this
report such that they can give a grip over all the production costs. The product orientation as well
as the sales orientation and explain on a good term that would help people to identify its value
and proportion. The marketing orientation along with how far it is moving ahead with the weight
age as well as a societal marketing orientation or also explained on a due process that will help
people to gain a mere knowledge regarding the concept of marketing.

REFERENCES
Books and journals
Aslan and et.al, 2021. MODERN MARKETING CONCEPTS. European science review, (3-4),
pp.68-72.
Balova and et.al, 2019, May. Market leading marketing concepts in the management of
consumer behaviour on the energy market. In Proceedings of the 3rd International
Conference on Social, Economic, and Academic Leadership (ICSEAL 2019), DOI (Vol.
10).
Gurjar and et.al, 2019. Content Marketing: Concepts and Its Relevance in the Tourism Industry.
In Proceedings of 10th International Conference on Digital Strategies for Organizational
Success.
Motameni, 2018. The combined impact of the flipped classroom, collaborative learning, on
students’ learning of key marketing concepts. Journal of University Teaching & Learning
Practice. 15(3). p.4.
Patsiaouras, 2019. Marketing concepts can have a life of their own: Representation and pluralism
in marketing concept analysis. Marketing Theory. 19(4). pp.559-566.
Online
Marketing Concepts: [Online]. Available through: < What are the 5 Marketing Concepts
Explained with Examples (marketingtutor.net) >
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