Marketing Principles and Practice Report for LSBM101 Module

This report provides an overview of marketing principles and practices within a business organization, examining the roles of various departments, including marketing, production, finance, sales, and human resources. It explores the interrelationships between these departments and how they collectively contribute to achieving organizational goals, such as attracting customers and improving profitability. The report also discusses the importance of effective marketing strategies, customer engagement, and the use of training programs to enhance employee performance. Furthermore, it highlights the significance of understanding customer needs and providing quality products and services to ensure business success, drawing upon relevant references to support its arguments. The report concludes by emphasizing the importance of adapting to market changes and continuously improving marketing techniques.

The business organisation working in the marketplace is having large
employee force which help in increasing the productivity and the
performance within the company. Business organisations have
various different departments who are having professionals which
help the business in obtaining its desire results. With the use of
effective marketing the business organisation would able to attract
large number of potential customers. Moreover the different
departments within business helps in formulating effective strategies
by working together and focus is to improve the performance of the
business in the marketplace.
The marketing department play important role in the company as
they are responsible to engage and attract targeted customers. The
role and relationship of marketing department with other
departments are as follow-
Marketing and production department- The contribution of
the marketing department is major in the success of the organisation
as they are providing the accurate information to the production
department regarding the number of products to be designed and
produced on the bases of the market survey. The interrelationship
between marketing and production department is that they help the
organisation in producing quality products and also help in reducing
the extra cost.
Marketing and finance department- The finance department is
responsible to build and develop the effective budget in order to help
the business organisation in accomplishing its desire goals and
objectives. The marketing department is the one which has more
requirement of the fund as promotions and advertising involve high
cost. Hence marketing department helps finance department in making
the effective budget where less expenses are incurred.
Marketing and sales department- The marketing and sales
department work hand in hand that is marketing department helps sales
department how to treat the customers in most effective manner. The
marketing department will analyse the needs of the customers. The
sales department will increase the needs of customers of the
organisation.
Marketing
Introduction
The relationships of the marketing functions to
other functional areas in organizations
Conclusion
From the above report it is elucidated that companies are using different
marketing techniques and tools, that are useful in improving the
profitability level of the company. Companies are attempting to offer
good quality products those will be helpful in attracting more number of
clients. Moreover, company is also offering various training programs,
those will improve the performance of the company and its employees as
well. The employees are helping the organisation to improve the
performance. The customers have many needs that will help the
organisation in giving quality. The organisation should give good
products to customers.
References
Rowles, D., 2017. Mobile marketing: how mobile technology is
revolutionizing marketing, communications and advertising.
Kogan Page Publishers.
Sabooni, N. and Shekafandeh, A., 2017. Somatic embryogenesis and
plant regeneration of blackberry using the thin cell layer
technique. Plant Cell, Tissue and Organ Culture
(PCTOC). 130(2). pp.313-321.
Seligman, J., 2017. Mobile Marketing. Lulu. com.
The relationships of the marketing functions to
other functional areas in organizations
Marketing and human resource department- In an
organisation which is operating at large scale is having large number of
employees and hence company require the human resource department
to handle them in effective manner. The human resource department is
responsible to motivate employees so that they would be able to
improve their performance. The marketing department helps the human
resource department by providing the list of requirements on the bases
of skills and abilities so that they would able to improve its
performance in the marketplace.
The relationships of the marketing functions to
other functional areas in organizations