Aston Martin: Cross-Functional Relationships in Marketing Department

This report examines the cross-functional relationships within a marketing department, focusing on how marketing interacts with finance, human resources, and technology departments. Using Aston Martin as a case study, the report analyzes the importance of collaboration between these departments for achieving organizational goals. The finance department's role in providing funds, the human resource department's role in providing skilled employees, and the technology department's role in providing product information are all discussed. The report highlights how effective coordination between these departments is crucial for the success of marketing initiatives, such as market research and product promotion. This analysis is vital for understanding how different departments contribute to a company's overall objectives and how cross-functional relationships impact marketing strategies.

Marketing and human resource department- It refers to an
department which help an organization in effectively
managing their workforce and enhance their efficiency and
level of productivity. It protect the company from any issues
and problems arises within the workforce. It includes various
strategies and policies for effectively managing the
workforce. While if marketing department needs to conduct
some market research than it require employees. For
successfully achieving the goal of marketing research it
require highly skilled and talented employees and for this it
need to first inform it to the human resource department.
After that human resource department will provide effective
and efficient workforce to marketing department. In context
of Aston Martin its human resource department select highly
skilled and knowledgeable employees and timely analysis the
requirement of employee in organization and on demand of
other department it provide workforce as soon as possible.
Marketing and Technology department- This department
is responsible for effectively managing and supervising all
machinery in an organization. If marketing department wants
to promote company product then first it need to take
necessary information about the techniques used in this
product. In context of selected company, it design various
luxurious cars so if marketing department wants to
effectively advertise company product first it needs to
understand what technology is used in their product so that
they can effectively promote their product and differentiate it
from competitors products.
Cross functional relationship is occur when the team
members with the same manager in an organization,
which are working for the same project and each team
member have their own goal and resources but they all
get stumble onto problem and decision where they need
to corporate with other them members for solving the
problem. While in context of an organization there are
different group in an organization such as sales
department, marketing department, technology
department, human resource department as so on. These
all department are work for the common task and
project of organization but all have their own resource
and goal but when problem is occur in any one
department all departments are corporate with each
other. The success of an organization is depend on
working of all departments of an organization
In context of Aston Martin, it’s all department are fully
coordinate with each other which h help in successfully
achieving the goal on company. In relevance of company
cross functional relationship of marketing department
with other departments of company are mention below:
Marketing and finance department- Finance department
of an organization is responsible for the arrangement of
funds for the organization. It helps an organization in
effectively managing their funds and planning for
expenditure of funds on various assists. It prepare a
budget based on the financial condition of company. If
marketing department needs to market research and any
kind of promotional activity such as advertisement, sales
promotion and publicity then it first inform it to the
finance department. This is because finance department
provide fund to marketing department for its
expenditure. In context of selected company, their
finance department prepare an annual budget of
company including all expenditure of different
departments and is sometime marketing department
needs some funds for some extra promotional activity
then it require to first inform the finance department.
Marketing
Cross functional-
relationship of marketing
with other departments