LSBM204 - Project Plan: Fundraising Event at London School of Business

This project plan outlines the preparations for a fundraising event at the London School of Business and Management, scheduled for May 2018. The plan includes an executive summary, project charter, and detailed sections on project scope, objectives, assumptions, constraints, goals, and stakeholder analysis. It also covers project manager duties, cost management (budgeting for resources, promotions, decorations, food, and performer payments), time management (schedule, Gantt chart, and critical path), work breakdown structure, risk management, and communication management. The event aims to raise funds for charity through stage performances, awards, ticket sales, and donations, with a target revenue of £20,000 and an estimated profit of £3,500. The project plan provides a roadmap for the successful execution of the event, ensuring adherence to deadlines and revenue goals.

Running Head: PROJECT PLAN
Project Plan
Name of the Student
Name of the University

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Executive Summary
London School of Business and Management wants to host a fund raising event during the
annual closing of academic year in May 2018. For this purpose, a project plan has been
developed in this report that can be followed by the organization as a road map for the proposed
event. In this report, all relevant project details including project scope, goals, objectives,
schedule, budget, stakeholders and risk management plan have been provided as per the best
possible estimations.

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Table of Contents
1.0 Introduction................................................................................................................................4
2.0 Project Charter...........................................................................................................................4
2.1 Project Overview and Rationale............................................................................................4
2.2 Project Scope.........................................................................................................................5
2.3 Project Objectives..................................................................................................................5
2.4 Assumptions and Constraints................................................................................................5
2.5 Project Plan............................................................................................................................6
2.5.1 Project Goals...................................................................................................................6
2.5.2 Stakeholder Analysis......................................................................................................6
2.5.3 Project Manager Duties..................................................................................................7
2.6 Project Cost Management......................................................................................................8
2.7 Project Time Management.....................................................................................................9
2.8 Work Breakdown Structure.................................................................................................15
2.9 Project Risk Management....................................................................................................15
2.10 Communication Management............................................................................................20
3.0 Conclusion...............................................................................................................................20
4.0 Recommendations....................................................................................................................21
Bibliography..................................................................................................................................22

3PROJECT PLAN
1.0 Introduction
This project is based on an annual fund raising charity event to be held at the end of the
academic year at London School of Business and Management. The organization has provided a
green light to proceed with the project and standard project management process will need to be
followed in order to execute the event successfully. For this purpose, a project management team
consisting of a number of stakeholders and project team members will be recruited who will
manage all the activities of the project including preparation and the execution of the entire event
successfully. However, a deadline has been set for the event and a minimum revenue cap has
been decided and hence, the event must be executed in order to fulfill both the requirements. The
main objective of this event is to raise significant amount of funds that will entirely donated to
charity.
In this report, a detailed project plan has been provided for the development and
preparation of the proposed event of May 2018.
2.0 Project Charter
2.1 Project Overview and Rationale
As per the proposed plan for the project, the fund raising event will be held after the
academic year comes to an end in May 2018. In this fund raising event, a number of stage
performances and other popular events will be held. The revenue that will be generated from the
event will be donated to charity. According to initial estimations, the minimum expected revenue
is £2018.

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As a part of the plan, the event will mark the end of the academic year and hence, special
performance awards will be given to the best achievers and performers in the academic year. In
addition, the fund raising event will also incorporate music and drama performances from the
college students as well as participation of some popular singers / performers. The income from
tickets and revenues generated will be donated to some charities including orphanages, old age
homes and others.
2.2 Project Scope
The scope of the project includes the following.
Preparation for the fundraising event is within the scope of the project.
Promotion of the event for maximum participation is within the scope of the
project.
2.3 Project Objectives
The main objectives of the project are as follows.
 To develop a suitable implementation plan for the project
 To estimate accurate budget and time for project
 To prepare a list of activities to be undertaken during the event
 To procure a suitable sponsor for the project
 To host the event on the selected date
2.4 Assumptions and Constraints
The assumptions of the project are as follows.

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 It has been assumed that the project will be financially feasible for the
organization.
 It has been assumed that the participation in the event will be sufficiently high so
that the revenue cap can be executed.
 It has been assumed that the students of the college will actively participate in the
event for raising the funds.
The constraints of the project are as follows.
 Lack of sufficient time for preparation may be a constraint.
 Unclear definition of the event details to be undertaken can be a constraint.
 Lack of sufficient participation of performers and the viewers can be a significant
constraint.
 Insufficient funds for the project may be a source of constraint for the project.
2.5 Project Plan
2.5.1 Project Goals
The goals of the project include the following:
Execution of the Fundraising Event
Execution of End Year Performance Awards
Revenue of At Least £2018
Host Stage Performances (Music, Drama, etc.)
2.5.2 Stakeholder Analysis
The stakeholders for the project have been analyzed as follows.

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Stakeholder Name Responsibilities
Project Manager Harrison James Management of entire event,
monitoring of the preparation and
execution, change management,
controlling other stakeholders and
project activities, etc.
Finance Manager Steve Selvig Management of event funds,
allocation of resources to the project
team,
Event Manager Edward Stevenson Management and planning of the
entire event, execution of all the
performances and activities at the
event
Site Manager Joseph King Management of the preparation for
event, decoration of the auditorium,
preparation of performance stage
and audience zone, etc.
Rewards Manager Marcus Taylor Presentation of rewards to the best
performing students, management
of the academic event, etc.
2.5.3 Project Manager Duties
The project manager has a number of duties that include management of the entire
project. Hence, the project manager will take part in the planning of the project along with the
recruitment of other stakeholders of the project. Furthermore, the project manager will need to

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monitor the progress of the project and make suitable changes if necessary. No activity in the
project should be executed without the prior approval of the project manager.
Project Signoff – Another important duty of the project manager is to complete the project
signoff after the project evaluation is over. After the execution phase is over, each of the
stakeholders will review the project and then forward it to the project manager along with the
project report document. The project manager will review the entire project and if satisfied, he
will complete the signoff and officially close the project.
2.6 Project Cost Management
The estimated costs include the following (involving both material and human resources).
Units/Hrs Cost/Unit/Hr Subtotals WBS Level 1
Totals
% of
Totals
Resource/WBS Items
1. Project Management £
1,570
29%
Project Manager 45 £ 10 £ 450
Project Team Members 100 £ 6 £ 600
Event Management Team 65 £ 8 £ 520
2. Promotions £
625
12%
Advertisements 25 £ 10.00 £ 250
Leaflets 250 £ 0.50 £ 125
Passes and Invitations 25 £ 10.00 £ 250
3. Decoration of Hall £ 14%

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750
Internal Decorations 150 £ 2.00 £ 300
External Decorations 150 £ 3.00 £ 450
4. Food for Audience £
600
11%
Burgers 300 £ 1.00 £ 300
French Fry Packets 300 £ 0.50 £ 150
Soft Drinks 300 £ 0.50 £ 150
5. Payments to Performers £
875
16%
Music Performers 5 £ 100.00 £ 500
Drama Performers 5 £ 75.00 £ 375
6. Reserves (20% of Total
Estimate)
£
1,000.00
TOTAL £
5,420.00
The projected revenue from the project will include the following.
Source Revenue
Ticket Sales £5000
Board Investment £10000
Income from Promotions and Donations £5000
TOTAL £20,000
Hence, the estimated profit from the project is £ (20000 – 16500) = £3500.

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2.7 Project Time Management
The estimated time for the project is shown in the following table.
Task Name Duration Start Finish Predecessors
Fund Raising Event 75 days Mon 05-02-18 Fri 18-05-18
Phase 1: Planning 13 days Mon 05-02-18 Wed 21-02-18
Initial Planning for the
Event
2 days Mon 05-02-18 Tue 06-02-18
Discussions between
University Board Members
2 days Wed 07-02-18 Thu 08-02-18 2
Determination of Event
Objectives
1 day Fri 09-02-18 Fri 09-02-18 3
Initial Planning for Budget 1 day Mon 12-02-18 Mon 12-02-18 4
Meeting with Students for
Opinions
1 day Tue 13-02-18 Tue 13-02-18 5
Approval of the Project 1 day Wed 14-02-18 Wed 14-02-18 6
Appoint Stakeholders for
Project
2 days Thu 15-02-18 Fri 16-02-18 7
Conduct Survey 2 days Mon 19-02-18 Tue 20-02-18 8

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Estimate Possible Revenue
Cap
1 day Wed 21-02-18 Wed 21-02-18 9
Phase 2: Initiation 9 days Thu 22-02-18 Tue 06-03-18
Procure Funds for Event 5 days Thu 22-02-18 Wed 28-02-18 10
Procure Auditorium Hall
for Event
2 days Thu 01-03-18 Fri 02-03-18 12
Assign Roles to
Stakeholders
2 days Mon 05-03-18 Tue 06-03-18 13
Phase 3: Execution 47 days Wed 07-03-18 Thu 10-05-18
Preparation of Event
Roadmap
2 days Wed 07-03-18 Thu 08-03-18 14
Invite Popular Figures to
Perform in the Event
10 days Fri 09-03-18 Thu 22-03-18 16
Invite Representatives
from Old Age Homes and
Orphanages
5 days Fri 23-03-18 Thu 29-03-18 17
Invite students and their
families
2 days Fri 30-03-18 Mon 02-04-18 18
Decorate the auditorium 5 days Tue 03-04-18 Mon 09-04-18 19

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Prepare stage and audience
zone
5 days Tue 10-04-18 Mon 16-04-18 20
Promote the Event 5 days Tue 17-04-18 Mon 23-04-18 21
Prepare students for
performances
10 days Tue 24-04-18 Mon 07-05-18 22
Final Preparations 2 days Tue 08-05-18 Wed 09-05-18 23
Event Start 1 day Thu 10-05-18 Thu 10-05-18 24
Phase 4: Event 3 days Fri 11-05-18 Tue 15-05-18
Entrance of Audience 1 day Fri 11-05-18 Fri 11-05-18 25
Drama and Music
Performances
0 days Fri 11-05-18 Fri 11-05-18 27
Lunch 0 days Fri 11-05-18 Fri 11-05-18 28
Academic Awards
Ceremony
0 days Fri 11-05-18 Fri 11-05-18 29
Donation to Charity 0 days Fri 11-05-18 Fri 11-05-18 30
Ending of Event 0 days Fri 11-05-18 Fri 11-05-18 31
Collection of Revenue 1 day Mon 14-05-18 Mon 14-05-18 32