LSC: Business Communication - Organizational Analysis Report

This report analyzes organizational communication within Captify, a UK-based data-driven firm, focusing on the principles behind different forms of organizational communication and evaluating the company's communication practices. It reviews literature on the purpose of business communication, emphasizing its role in achieving organizational goals and improving practices. The report identifies key principles of effective communication, such as completeness, clarity, and the use of appropriate language and body language. It also evaluates effective communication practices, highlighting the importance of active listening, timely responses, and creating a comfortable environment. Based on the analysis, the report recommends transparent communication, the use of appropriate communication channels, and fostering a receptive atmosphere to enhance workplace communication and improve business operations. The study concludes that effective communication is crucial for sharing information, improving interactions, and making sound decisions within an organization.

Individual Report Project -
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Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Literature Review........................................................................................................................1
ANALYSIS AND DISCUSSION...................................................................................................3
RECOMMENDATIONS.................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5

INTRODUCTION
In order to reach the defined aim and objectives, every company wants that their
employees must have an effective communication and implement new policies that helps to
make the entire operation successful. Further, in the same way, current report will helps to
outline the issues discusses and proposed changes by analyzing the organization communication.
The chosen firm for this report is Captify which is a small firm in UK which is a data driven
display and specialize in search intelligence and media decision. Thus, report will describe the
principle behind different form of organizational communication and also evaluate the
communication practice applied by the firm. Then it provide recommendations that helps an
organization to improve the communication.
MAIN BODY
Literature Review
Theme 1: Purpose and principle behind different form of organizational communication
Berger (2016) stated that business communication is the process of sharing information
between people with and outside of the company. Therefore, the main purpose of business
communication is how the employees and management interact to reach the organizational goals
and through this, the purpose is to improve the organizational practice and also reduce errors.
Hence, author state that with an effective communication employees and manager come to know
each other and also make judgment in order to understand each other. Further, through effective
communication, an organization run smoothly and also improve its bottom line, additionally,
when workers work with greater efficiency by applying effective communication, then output
will definitely be positive. As a result, by using oral and written communication, managers and
employees may easily share their experience and delegate responsibility to each other.
Theme 2: Principles of effective communication in order to enhance practice.
Hänninen and Karjaluoto, (2017) established the fact that, effective communication is
considered to be one of the most impelling measure to effectively exchange information which in
turn helps in better understanding and enhancing the practice to carry out particular set of work.
The key principles of effective communication is mainly linked with good communication skills
where one will listen what the other person is trying to convey. The message transmitted must be
complete and concrete which in turn does not transmit any wrong message to the receiver.
Another key principles of effective communication is to be organized and persuasive in order to
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enhance practice within the workplace. The message transmitted must be clear and free from
error in order to transmit the right information. The message should be consistent which in turn
helps in providing the right information which in turn contributes to enhance the operations of
the business practice. Stachova, Stacho and Vicen, (2017) argued that, the major principles of the
effective communication is that, the speaker must use an approachable body language in order to
improve the communication process. Using right tone while conveying the message is
considered to be one of the useful principles to enhance the business practice. Another key
principles of effective communication is that, the individual must always listen to the audience.
There must always be a two way communication which in turn leads to greater heights and
improved business practice within the organization. The sender must focus on giving factual
data to the audience which is true and relevant. Using the right medium of language and right
communication channel to transmit the information to the receiver is one of the most crucial
principle for better understanding which in turn helps in enhancing the practice within the
organization.
Theme 3: Evaluation of effective communication practice of others and themselves.
Bailey, (2018) investigated that, effective communication practice tends to involve
various range of appropriate practices which mainly consist of listening, reading and witnessing
the message in any set medium. I have investigated that, I have the capability to respond to
employees on a timely manner. I also tend to practice on adapting to the real time picture by
effectively adapting to attainment of the organizational goals. I tend to use calming language in
order to make audience comfortable. I also focus on customizing the style of communication for
all the employees who have been present in the organization. I always tend to keep a good sense
of humor while communicating with others in the organization. This in turn helps in keeping the
conversation lively and helps others keep engaged within the organization. Wang, Pauleen and
Zhang, (2016) argued that, other individuals within the organization are present by showing a
sense of presence by turning off mobile phones, laptops, etc. in order to eliminate distractions.
Others on the organization tends to create an atmosphere of trust at the time of conversation. The
credibility and tone tends to effectively indicate the right information. Other individual in the
organization has the capability to effectively adapt readily to any situation which in turn is
considered to be very useful in carrying several business operations in an appropriate and
systematic manner. Others in the organization tends to focus on emphasizing on various key
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points through repetition while communicating. Respecting the viewpoints of the others within
the organization in turn helps in effectively carrying out several business activities in a
systematic and efficient manner. Others in the organization are friendly while communicating
certain set of message to the receiver.
ANALYSIS AND DISCUSSION
From the above carried out study it has been analyzed that, business communication is
considered to be one of the effective measure which in turn helps in transmitting and sharing
useful information in order to attain higher organizational goals (Ololube, Agbor and Kpolovie,
2018). This in turn helps in reducing the errors and improving organizational practice.
Furthermore, it has been analyzed that, the key principles of effective communication within the
organization mainly constitute of completeness, concreteness, right tone, right body language,
conciseness, right language, etc. in order to improve the business practice or operations within
the organization. This study also demonstrates the various effective communication practice
where the individual use customized style of language which helps in keeping audience engaged.
Showing a sense of presence, repetition of key points, use calming language and capability to
respond to employees on a timely manner are considered to be an effective communication
practice by individuals within the business practice (Nabi, Foysol and Adnan, 2017).
RECOMMENDATIONS
From the study carried out it has been recommended that, a business communication
must be free from all set of barriers where the message which has been sent must be interpreted
in an accurate and appropriate way by the recipient. In order to enhance the workplace
communication, it has been recommended that, the sender must be transparent in order to
encourage better communication within the management and employees (Wang, 2018.). Use of
right communication channels like face to face communication, emailing, social media
platforms, web conferencing, open meeting, etc. to improve better communication. Effectively
listening to the team members, using appropriate body language and tone of voice, encourage
feedback, avoid unnecessary repetition, displaying confidence and creating receptive atmosphere
in turn helps in improving effective communication and enhancing business practice.
CONCLUSION
This study summarizes that, business communication is very useful in sharing
information between employees and management. It helps in better interaction and helps in
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making appropriate decision. Effective communication helps in improving the operations of the
business and helps in delegating responsibility. This study is useful in analyzing key principles
of effective communication like conciseness, concreteness, completeness, right tone and right
language, clarity, etc. Furthermore, this study also concludes effective communication practice
within organization which in turn leads to higher operational growth and helps in better decision
making.
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REFERENCES
Books and Journals
Bailey, B., 2018. The importance of nonverbal communication in business and how professors at
the University of North Georgia train students on the subject.
Berger, A. A., 2016. Interpersonal communication. In Messages (pp. 100-117). Routledge.
Hänninen, N. and Karjaluoto, H., 2017. The effect of marketing communication on business
relationship loyalty. Marketing Intelligence & Planning.35(4). pp.458-472.
Nabi, N.M., Foysol, K.M. and Adnan, S.M., 2017. The Role and Impact of Business
Communication on Employee Performances and Job Satisfactions: A Case Study on
Karmasangsthan Bank Limited, Bangladesh. Arabian Journal of Business and
Management Review.7(301). p.2.
Ololube, N.P., Agbor, C.N. and Kpolovie, P.J., 2018. Effective Communication Processes: The
Responsibility of University Management for Enhanced Organizational Justice (OJ).
In Business Education and Ethics: Concepts, Methodologies, Tools, and Applications (pp.
1060-1082). IGI Global.
Stachova, K., Stacho, Z. and Vicen, V., 2017. Efficient involvement of human resources in
innovations through effective communication. Business: Theory and Practice, 18, p.33.
Wang, J., 2018. Strategies for Managing Cultural Conflict: Models Review and Their
Applications in Business and Technical Communication. Journal of Technical Writing and
Communication.48(3). pp.281-294.
Wang, W.Y., Pauleen, D.J. and Zhang, T., 2016. How social media applications affect B2B
communication and improve business performance in SMEs. Industrial Marketing
Management.54. pp.4-14.
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