London School of Commerce - Digital Age Professional Skills Report

This report examines integrated professional skills in the digital age, focusing on Sainsbury's utilization of technology. It compares and contrasts the positive and negative aspects of online versus offline sales, highlighting the advantages and disadvantages for both the business and the customer. The report also delves into the importance of secure password management, recommending tools like LastPass, Firefox Sync, and RoboForm to protect sensitive information. Furthermore, it addresses the role of track and trace apps developed during the COVID-19 pandemic and how governments worldwide have leveraged mobile platforms to monitor and control the spread of the virus. The report concludes by emphasizing the significance of adapting to new technologies and innovations to enhance productivity and profitability in a rapidly evolving environment.

Integrated
Professional Skills in
the Digital Age

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Compare and contrast between the positive and negative aspects of services and products
being sold online and offline........................................................................................................1
It has become very common for an individual to use, and businesses to provide, several online
services, which need to have a separate credentials. Description of tool which uses to manage
password secure...........................................................................................................................3
Due to COVID-19 pandemic, many Governments around the world, have planned and
developed Track and Trace Apps for different mobile platforms. ..............................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Information and communication technology is stated as infrastructure and components
that are responsible for managing the all computing and technical services in a organisation. To
become an innovation, require to understand the needs of customers and then provide products
and services (Asrizal and et. al., 2018). The aim of organisation and authority is to improve their
skills by using the new technology and innovation process which can help to increase the
productivity and profitability. As environment is changing, needs and wants of customers also
changing that are adopting by organisation and government in order to bring changes and
improve the performance. This report bases on professional skills in digital environment and
accepting the new technology so Sainsbury is chosen organisation that is larger supermarket. It is
selling variety of products and services via online and offline method by using new technology.
This report cover understanding about positive and negative aspects of services and products,
recommendation of two tool with justification, and different mobile platform that compare,
contrast and suit their performance.
MAIN BODY
Compare and contrast between the positive and negative aspects of services and products being
sold online and offline.
In modern world of technology, internet is defined as one of the biggest invention which
uses to by people in their work and managing the all activities. The businesses who are not using
new technology or ignoring their internet channel then be considered as foolish. In changing
environment it is important to bring the uses of new technology and innovation for the purpose
of selling their products and services. For example, Sainsbury is selling variety of products and
services to their customers by using internet and has many stores which can help to reach the
potential customers (Farias, 2016).
Comparison
The positive aspects of online and offline products as well as service
Online Offline
To sales the products and services online is
cheaper to set up as it charges very less amount
This is hard to set up as it required larger
amount of money and resources to establish a
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for listing items. business.
Sainsbury is providing online products which
reduces the chances of no loss to theft.
This create an opportunity for customers to
establish personal connection with business
(Kingsnorth, 2019).
In online business customers feel good and
save their cost of transportation and time
spending.
The customers of Sainsbury can feel and touch
their products before buying any products and
services.
Online market place and websites are open
24/7 hours as customers can see products and
place order to buying.
In this customers get those products which they
have selected and make decision of buying.
The management of Sainsbury provide this
facility by using different technology such as
internet, virtual reality, AR and others that
increases sales.
In this management uses offline channel such
as marketing research, promotional channel
and others which are uses to increase sales.
Negative aspects
Online Offline
There is chances of occurring the risk in
relation to online business (Lapidos and
Ruffolo, 2017).
This creates the higher cost and time
consuming process to go and select the
products.
Delivery of product can be delay in case of
customers have selected online option to sale
their products and services.
In case of selling products and service via
offline method there is need to check the
availability of stock physically that is difficult.
In online shopping there is risk of damaging
the products and late delivery that might be
affected the business.
Offline venture and market are limited that can
create problem for customers to choose
products as they wants.
Contrast between online and offline shopping
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 Both online and offline shopping option provided by Sainsbury organisation that
can help to increase the sales and performance.
 This fill the customers requirement by going physically and using chatbots which
can help customers to choose right products and services in changing
environment.
 Both services are using for completing aims and objectives on certain period of
time by managing all activities.
It has become very common for an individual to use, and businesses to provide, several online
services, which need to have a separate credentials. Description of tool which uses to
manage password secure
For all organisation it is important to use the online and offline services for the purpose of
selling the different kind of products and services that can help to increase the brand image and
profitability in changing environment. The management of Sainsbury organisation is enough
skilled and technical person who conduct the market research and analysis the needs then bring
innovation in their industry for increasing performance. It has analysed that individual and
businesses who are running business should be uses online services that make their work easy
and faster than manually and complete the task. For example, management of chosen company
provides different several services such as online shopping, collection of information, making
payment online, get delivery, checking discount, getting information regarding products and
services by using chatbots, maintaining good relationship with customers. All the facilities are
provided to customers which make the working easy and supporting for increasing brand image.
This is vital for businesses to analyse the market and bring innovation in their services that can
help to increase the performance and profitability (Li, and et.al., 2019).
Maintaining online services is not simple task for individual and businesses as it may
create the risk of leaking information and problems in selling the products as well as services.
This might be affected the sales because people who are illiterate and not using smart phone the
productivity of organisation. When data and information can be collected by Sainsbury's
management then it will be difficult to continue the activities while running a business.
Sometime, it can be challenging for individuals, organisation and customers to check the
accounts, getting information about cost of products and other activities which is difficult to
operate the business. If customers and management are using online services then chances of
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facing risk regard of username and password which are needed to hack and affected the business
negatively. There is high risk in hacking the account of customers by hackers in online services
as they get the information and use them for managing task. This is important for management to
analyse the environment and risk which are pertaining in businesses and needed to manage while
operation. This challenge reduce the customer's trust and they decided to go through offline
services (Lumgair, 2017).
The description of various tools which can be used to keep the password and manage them as:
Last Pass: This is an important tool which can be uses by individual and management of
organisation to keep the secure password and store the all information which are related to
business. In other words, LastPass is popular platform password which is established by using
innovation for the purpose of storing data in cloud. Sainsbury provide this facility to their
employee and customers save their logins automatically and put the password safely which can
help to manage the data and select the products and services (Ma and et. al., 2020).
Firefox Sync: The another tool for managing and keeping the password is Firefox Sync
that be uses with integrated feature in the upcoming Firefox 4. For individual and management it
is important to keep safe and manage the password which can help to operate the all activities
and deliver the right benefits. This can help to maintain the right performance and profitability
by securing all informations. Firefox Sync is a pretty cool concept that takes a slightly different
approach which mainly uses to managing password and accessing existing data. This can be
helpful for employees and customers of Sainsbury as when they login to other computer with
Firefox on it, then they can just login to Sync and have access to existing data and pull up tabs
which is open other computer.
RoboForm: This tools mainly useful for windows users which works with Internet
Explorer, Firefox, Google Chrome and bookmarklet. It is a kind of application which uses to
keep safe or manage the password and keep the information secure. This can be uses at various
computers without installing a programme on each one. This also can be uses by Sainsbury and
its clients to save their password and manage the all information secure for the purpose of
managing task and increase workings (Murray, Eldridge and Kohl, 2018).
Therefore, from the above it cab be understand that by using LastPass tool Sainbury and
its customers can manage their password safe and supports to make the decision of buying
products as well as services safely. This can help to increase the sales and performance in
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challenging environment and maintain productivity by providing securing facility to customers.
Technology is important for all as environment is changing where it is important to analyse the
situation and manage the task for the purpose of increasing profits. To attain the higher
productivity and profitability there is require to use innovation and new technology which can
help to complete the task and manage the working. In Sainsbury, management is recommended
to use Last pass tool which will help to provide secure deal, safely payment and storing the all
information which are related to organisation that helps to increase sales and improve brand
image (Parry and et. al., 2018).
Due to COVID-19 pandemic, many Governments around the world, have planned and developed
Track and Trace Apps for different mobile platforms.
In environment, population is increasing where occurrence of natural tragedy is normal
but impacts of them are abnormal. In present time, whole world is facing the Pandemic (COVID-
19) that become a serious issue for people and infected life of people negatively. This is
important for people of know what is happening near by them and how to keep safe from this
diseases. In other words, Corona viruses is a family virus that may cause illness in humans and
animals. The people from different country are facing the challenges to close their business and
living their life without making money. Internet and new technology in this situation become a
very important tool and aspects to feel safe and secure. This technology is uses to detect the
problem and person who is Corona positive. The government around the world is playing an
important role my formulating plan and developing applications which can be use to trace the
person. This application is uses to know people who are infected and give information to keep
away from such people. Smartphones are useful in changing environment for responding to the
Covid-19 Pandemic as it provide the facility to install different application to track infected
people and take the corrective measures accordingly (van Laar and et. al., 2019). Therefore,
government of different country have introduced different application to find out infected person
that are as defined:
Trace Together: The popular smartphone app is Trace Together that can be downloaded
by anyone with Sinagpore mobile number and enabled to smartphone. In Pandemic, this become
important for people to know who are corona infected person near by people and then it should
be provided right information what they should do in this time and how they can be secure. This
is a contact tracing app which is formulated by government for trace the people through
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Bluetooth and informing who are close to them. This is best tool which should be uses by people
to know who are infected and what precaution they are required to be taken in case of keep
healthy (West, Kraut and Ei Chew, 2019).
Ha Magen: The another application is Ha Magen which is launched by Health Ministry
of Israel, for the purpose of detecting the person who are infected from Covid-19. The
effectiveness of application is to get information about corona positive and aware people to
create a gap in society by using application. The main work of application is to know if in past
15 days, people were close to anyone. After installing the app, the movements of person are
started to track by using location technology and information. This application redirects the
person to the health ministry websites where they get register for self quarantine.
Aarogya Setu app: This app is launched in India and have been downloaded by 80
million users. This has been analysed that, this app become most downloaded app in the world
for the purpose of tracing Covid -19. The Indian Ministry of Electronics and IT has identified
this tracing app for tracing the someone who have been diagnosed positive. In this, tracking is
possible via Bluetooth and location generated graphs that can help to take the precaution and be
self quarantine.
From the above it Aarogya Setu and Ha Magen apps are selected in changing
environment which can be uses by people to know infected and take the right action for keeping
safe others. Both application are effective as they are uses with the help of Bluetooth and internet
connectivity which are important to manage any activities.
Comparison and contrast between different application such as Ha Magen and Aarogya
Setu
Ha Magen is an app which is established by Ministry of health that tells the people as
they are presence of anyone who are infected from Coronavirus. The app works by checking the
GPS history of mobile phone with historical geographical data of people. This is available in
Hebrew, English, Russian, Arabic and Amharic that can help people to gather information. This
works after downloading the app, receive notification, in case of match then report to the
exposure of Ministry and if not matches then carry on their activities as normal (About Ha
Magen and how it works, 2020).
Aarogya Setu is an app for self assessment disease and monitoring continuously .This
established by Indian government which is available in 11 languages. The aim of designing such
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app is to generate the awareness between people regarding Covid-19. This works after installing
app on any Android or iOS mobile service, while registration that provide information who are
infected person and give guidelines what needs to do from stopping the spread (West, Kraut and
Ei Chew, 2019).
Yes, of course both application in relation to finding infected person in Pandemic are
valuable to the society as they provide the information between people who are infected and
what precaution should be taken for prevent. These can be install in smartphone which is the
boon of internet as well new technology. By using this, people become so much aware and
skilled as they get to know how they can be safe and work accordingly which helps to save the
people's life.
CONCLUSION
From the above it can be concluded that professional skills is important for anyone which
can help to be expert and talented in their workings and increase the organisational performance.
Organisation which provides online and offline products have some positive and negative aspects
which affected the business. For any businesses it is required to use and manage online accounts
with username and password which can help to operate the business and increase organisational
profitability. Different app are launched by government in different country which can help to
analyse who are infected and how to prevent.
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REFERENCES
Books and Journals
Asrizal, A. and et. al., 2018. The development of integrated science instructional materials to
ining.mprove students’ digital literacy in scientific approach. Jurnal Pendidikan IPA
Indonesia. 7(4). pp.442-450.
Farias, D. M. P., 2016. Employer and Graduate Perspectives of the Essential Professional Skills
Needed for Success in California Agribusiness: Implications for Undergraduate
Programs(Doctoral dissertation, California State Polytechnic University, Pomona).
Kingsnorth, S., 2019.Digital marketing strategy: an integrated approach to online marketing.
Kogan Page Publishers.
Lapidos, A. and Ruffolo, M., 2017. Access to interprofessional continuing education in
integrated care through digital instructional technology. Journal of Social Work
Education 53(sup1) pp.S40-S46.
Li, G. and et.al., 2019. EdgeLaaS: Edge learning as a service for knowledge-centric connected
healthcare. IEEE Network .33(6).pp.37-43.
Lumgair, B., 2017.Exploration of the Effectiveness of Online Learning for Engineering
Professional Skills Development(Master's thesis, Graduate Studies).
Ma, E., and et. al., 2020. Review of cutting-edge sensing technologies for urban underground
construction. Measurement. 167 p.108289.
Murray, T. D., Eldridge, J. and Kohl, H. W., 2018. Foundations of Kinesiology: A Modern
Integrated Approach. Cengage Learning.
Parry, R. and et. al., 2018. Development, supply, deployment, demand: Balancing the museum
digital skills ecosystem. First findings of the ‘One by One’national digital literacy
project.
van Laar, E. and et. al., 2019. Twenty-first century digital skills for the creative industries
workforce: Perspectives from industry experts. First Monday.
West, M., Kraut, R. and Ei Chew, H., 2019. I'd blush if I could: closing gender divides in digital
skills through education.
Online
About Ha Magen and how it works. 2020. [Online]. Available through:
<https://govextra.gov.il/ministry-of-health/hamagen-app/download-en/>
About Aarogya Setu and how it works. 2020. [Online]. Available through:
<https://www.lexology.com/library/detail.aspx?g=f54419a1-4823-404c-92f3-
c5e4f193b733>