Business Plan for Power1 Cyberservices: LSC, Computer Services

This document presents a business plan for Power1 Cyberservices, a company providing computer and technical consulting services to small businesses and home PC users in the London area. Initially a sole proprietorship, Power1 transitioned to a Limited Company to accommodate growth. The plan details the company's mission, vision, and objectives, focusing on marketing, responsiveness, quality, and customer relationship management. It includes a market analysis identifying target customers and their needs, a description of services offered, and a financial plan outlining start-up costs, revenue projections, and break-even analysis. The plan also covers competitive strategies, marketing approaches, and management structure, providing a comprehensive roadmap for Power1 Cyberservices' success. Desklib provides access to this and other solved assignments.

Business plan
Power1 Cyberservices

Executive summary
Main aim of this report is to create a business plan. Therefore, this report will include a
business plan that isPower1. It will provide computer and technical consulting (repairs, training,
networking and upgrade service) to local small businesses as well as home PC users. The
company will focus on marketing, responsiveness, quality, and creating and retaining customer
relations.Power1 was initially formed as a sole proprietorship, but was reconfigured as an Limited
Company in December of 2021.Power1 will at first be a home office start-up, utilizing one studio
room in the owner's home and serving customers in the local London area. In the third month of
our plan, we will move into a leased office space and hire a second technician. As sales increase,
we will hire additional personnel. It will encourage clients to register their software and use the
software's own support options to their full potential. This report will be based on the secondary
data collection as the data will be gathered form secondary source including internet, book, news
paper and other agencies. The market analysis will be helpful for respective company to analyses
the market condition. It makes enable the organization to run their business accordingly.

Chapter 1 - Introduction

1.1 Rational of the business opportunities
The very nature of the computing industry, with its extraordinary rate of technological
development, creates a constant need for businesses skilled in updating and advising customers on
computer-related issues. In town, the majority of potential customers are dissatisfied with existing
options, creating an attractive niche for an innovative start-up. Small business PC users will
provide the majority of our business revenue (Kar and Navin, 2021). Business Week expects the
computing industry to grow at a rate of 12% and the processor speeds to continue to expand for
years to come, providing a rich resource for sales. We can also offer maintenance agreements that
generate additional monthly income. For our residential customers, we will offer a very affordable
and helpful service with a very flexible schedule to meet their needs. Our target market will focus
on London and the surrounding areas. Market research indicates there is an abundance of business
for a small company such asPower1. It will encourage clients to register their software and use the
software's own support options to their full potential. This report will be based on the secondary
data collection as the data will be gathered form secondary source including internet, book, news
paper and other agencies. The market analysis will be helpful for respective company to analyses
the market condition. It makes enable the organization to run their business accordingly.
1.2 Scenario chosen
Business idea is considered as a brief description of a thought or and idea behind a
business. It define key customer problems and seek to solve the issues, articulate how ideas are
applied to market and provide clear direction in which a business plan is procession. Business
thought is an organisation plan that produced by the company in order to make profit. In a
business plan, company analyse their target market and put them at a position in order to make
them different form their competitors As there is requirement for the technology graduation,
business require innovation to service in market. Therefore, by consider requirement of the
organisational environment, company bring some new ideas to perform effectively (Kumar,
Singh and Kumar, 2021). From the very first day, we will offer on-site repair and consulting
services, so that our clients don't need to take time out of their busy days to haul a computer in
to our workshop. This is the single biggest frustrationPower1 has seen among small business
owners needing computer help. Much of our diagnostic equipment is portable, and we will
remove a PC to our workshop only when the problem requires more detailed diagnosis

or repair. We will also offer free pick-up and delivery of PCs needing repair. To meet the
growing demand for this service, we will purchase a company vehicle in the third month.
Key success
 Establishing a brand identity and generating brand recognition through marketing.
 Responsiveness: being an on-call computer paramedic with fast response time.
 Quality: getting the job done right the first time, offering 100% guarantee.
 Relationships: developing loyal repeat customers--retainers.
1.3 The Mission
Our goal is to set the standard for on-site computer solutions through fast, on-site service
and response. Our customers will always receive one-on-one personal attention at a very
affordable price. Our customers will receive the highest quality of customer service available. Our
employees will receive extensive training, a great place to work, fair pay and benefits, and
incentives to use their own good judgement to solve customers' problems.
1.4 The Vision
Its vision is to create a strategic approach to manage the information technology
department and functions in the business environment. It set the way for the innovative ideas on
how to achieve it. Power1 want to provide best quality of the customer services. For this,
respective Company decide to provide training to its employees so that they can understand that
how this new innovation works. It makes the employees more skilled and become able to provide
good customer service.
1.5 The Aim
 To maintain an effectual industry standard 20% gross profit margin with the reasonable
operating expense.
 To generate a sensible profit in second year.
1.6 The Objectives
 To provide the best service available to the community at an affordable price.
 To generate substantial market share so thatPower1 is a common name.
 Constant growth in sales from start up through year three.

 To generate customer satisfaction so that at least 40% of our customer base is repeat
business.
1.7 Structure of business plan- sign Posting
There are various business structure in organisation. These structure include partnership,
holding companies, corporation, non profit, sole proprietorship, subsidiaries and limited
liability companies. In relation to, Power1 was initially envisioned as a sole proprietorship
in the owner's home. Sole proprietorship is considered as an unincorporated business by
single individual. The freelancers and other self employed people are, in the legal term,
operating a sole proprietorship. I had chosen this structure as it is very easiest kind of to
establish an enterprise and take apart, due lack interference of the government regulations.
However, recent feedback from our marketing outreach has suggested a much higher sales
potential than originally imagined, and Power1 has been reformed as a Limited Company.
This change will provide additional legal protection for the owner, and will also streamline
the financial operations of the company as we expand the personnel to 5 within the next
three years, lease a separate space for offices, and purchase company vehicles and cell
phones (Reyes‐Rodríguez and Ulhøi, 2022). I have 3 years of experience in the fields of
technical support, networking, and computer training and repair. I also spent the last two
years as the manager of a custom computer building and repair store, and I understand the
computer needs of small businesses.
Chapter 2 – The business concept
2.1 Introduction
Power1 is a Limited Company located in London, owned by me. With a small 3-year
loan,Power1 will grow in one year from a one-man, home-office based repair shop to a profitable,
3-person business in a leased location. We will build the necessary infrastructure to quickly and
efficiently respond to customers' computer needs, guaranteeing speedy, friendly, competent, and
cost-effective technical support.
2.2 Description of the Business concept
Total start-up expenses include initial expenses for establishing our website, setting up the
business, and doing our pre-opening advertising. Exact allocations are shown in the table.

The bulk of our start-up requirements are asset needs: we need diagnostic and repair
equipment, half of which will be contributed to the business by the owner from his own
materials (Chen, Hou and Chang, 2021). We are treating this equipment as assets because we
expect it to last at least three years, and to have some resale value when we are through with
it; we will buy additional expensed equipment in years two and three. We also need start-up
inventory which includes RAM, spare hard drives, cables, and cases. Although we will keep
expenses to a minimum for the first three months, before we move, we will also need cash at
start-up, to see us through the next several months with a positive cash balance.
2.3 The product and service description
Power1 will offer computer repairs, training, networking and upgrade service to clients in
two major categories: home PC users and small business users. AsPower1 and the client demands
grow, we will offer software development to our business clients.
We will also offer extended maintenance contracts, so that business clients can deal with technical
support and repair needs as a single line-item expense, rather than having to plan for unexpected
crashes and problems with a rainy-day fund they may never use. Maintenance contracts yield a
high gross margin for us, and provide peace of mind for the customer (Mushafiq, 2021).
2.4 The Target Market
Home PC User
Our home PC user market includes non-tech-savvy residents of the local area (15 mile
radius), generally between the ages of 30 and 70, with at least one home computer. We are not
expecting income from users below 30, who tend to be more comfortable with technology and
willing to attempt repairs and upgrades on their own, without seeking professional assistance.
Such home users generally own a computer to do email, play games, write letters, scan and print
photos, and occasionally to do bookkeeping or taxes. Home PC users with more sophisticated
applications generally have enough tech savvy, from tech experience at work, to do their own
repairs and upgrades. Their hardware needs will include the computer itself, monitors, keyboards,
mouse, printer, and scanner (Patidar and Srivastava, 2022).
This group is growing slightly faster than the overall population growth in our area, in part due to
the increasing demand for computers among retired people and young families, about 7% a year.

Small Business Users
Small business users will provide the majority of our business revenue. The small business
market will be defined as customers within a 15 mile radius, with 2 or more computers or a
network which they use for business purposes at least 25% of the time. Their business use may
include minor usage, such as updating a business website for a brick-and-mortar store, keeping the
books, designing graphics or ad campaigns, and writing copy for press releases. It may also be
more extensive, incorporating inventory tracking, POS systems, customer databases, online
product/service delivery, or product development. The more intensive their computer usage for
business, the more critical it is to them that their technology work well and reliably, and that
quality repairs and support are available in a crisis. Their hardware needs will include the same
items as home users, plus servers, backup systems, data storage, and wireless networking (Wang
and Cheng, 2021).
The portion of the small business market we are targeting is growing at around 2% a year.
Table: Market Analysis
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Home PC Users 7% 25,000 26,750 28,623 30,626 32,770 7.00%
Small Business
Users
2% 10,000 10,100 10,201 10,303 10,406 1.00%
Other 0% 0 0 0 0 0 0.00%
Total 5.39% 35,000 36,850 38,824 40,929 43,176 5.39%

Home PC Users
Small Business Users
Other
Market Analysis (Pie)
Although there are more potential customers among home PC users, we expect the
majority of our revenue to come from small business clients, since their need for our services is
more urgent, and they are willing to invest in technology as part of their business plan. The
majority of our marketing efforts will thus be focused on small business owners. These customers
typically don't have a full-time IT person, but have full-time IT needs. Home PCs are often used
by multiple people, and serve multiple purposes. Our home PC users need help with managing
their settings to integrate the different needs of all household members as much as they need
technical assistance.
2.5 Positioning Strategy
The positioning strategy is considered a marketing strategy, that refer how a brand or
company want to be perceived in customer's mind relative to the competing brand. Objective of
the positioning strategy is to establish single defining characteristic of brand in customer's mind.
In relation to the It clearly communicate its sourcing methods and other commitments to the
sustainability. In relation to thePower1, it positioning itself as it online service that reduce time
and save of the clients. It provide a satisfactory services so that small business can operate
efficiently.

2.6 Value added
The value added refers to an additional feature and economic value which a business add
to their product or services before offering the to its customers (Hadro and et. al., 2021). The
adding value to a service or product help organisation to gain attention of more customers, that
boost profit and revenue of the company. In relation to the Power1, it will provide its service with
a very low price to the small business and also help these business in getting other benefits
including discount, offer and schemes.
2.7 Who is involved
This company is based on sole proprietorship. There are various stakeholder of the business which
are mentioned below:
 Customers- These are actual stakeholder of an organization as business exist in market to
serve the customers. In relation to thePower1, customers are its stakeholders as they
impacted by the product's quality and their values.
 Employees- These are direct stake in aPower1 and earn the income to support themselves
with other advantages. Depending on business's nature, employee may also have safety and
health interest (Barrow, C., Barrow, P. and Brown, R., 2018).
 Investors- The investor include both the debt holders and shareholders. The shareholder
invest their capital in business with the intention to earn certain rate of the return on their
invested capital. In relation Power1, its investors are concerned towards the concept of the
shareholder value. They invest in this restaurant with the purpose to earn profit
 Government- These are major stakeholder in the business. In relation to thePower1,
government collect tax form them, as well as from all people it employees and from the
otherPower1 incurs (Hopp, and et.al., 2018).
 Communities- These are another major stakeholder in a business. In relation to
thePower1, communities are impacted by wide rang of the things including economic
development, job creation, health and safety.
2.8 Window of the opportunities
The window opportunities are considered as short period of the time in which key decision
can be taken that will produce the desired outcome. The windows of an opportunity are frequently
fleeting, and of window close before decision is make, chance can be lost for ever as there is high
demand of good technology in business environment to take decision and other organizational

activities. Therefore, in relation to Power1, it has an opportunity to to provide its service to small
business as it is a good time to explore these ideas otherwise with a passage of time other
technology will replace it (SAVE, and et.al., 2021).
2.9 Chapter summary
From the above discussion it is find out that business concept give an idea to start a
business. It give a complete brief regarding what the organization is going to provide in term of
product and services. It help the new business to segment their target market into different
segments and help to choose such segment which is very profitable for the company. In relation to
Power 1, this company has added a unique value proposition so that it can attract more clients.
This value added plan make the firm different form other. As there are several window
opportunities are come timely, so it is essential for Power 1 to grab these opportunity instantly that
help them to grow within the market in an efficient manner.
Chapter 3 – Literature review
3.1 Introduction
According to Kar, A.K. and Navin, L., 2021, Industry analysis us undertake in stock
selection and valuation as it is assist an analyse to misunderstand health of an industry, growth
opportunities of the issuers and business risk. Industry analysis is a tool that show case
organisational position concerning other business producing similar product and services. In this
report,Power1 has uses the industry analysis including PESTEL analysis and Porter five forces as
it will help them to know the market situation and those factors that can impact respective IT
business adversely.
3.2 Industry analysis
The industrial analysis is refer to a assessment tool which is designed for offering the business
entity a comprehensive idea about complex nature of a particular industry (Marcelli, M.,
2019). In relation to thePower1 there are certain factors that may have a great impact on it.
These factors are mentioned below:
PESTEL analysis

There is a detailed PESTEL analysis of the Power1 restaurants. This framework include
certain factors which are mentioned below:
 Political factor- This factor include trade restrictions, tax policy, political stability,
traffics and many more (Van den Berghe, and et.al.,2019). In relation to the Power1,
government taxation policies may change the total revenue generating system of it. Certain
trade barriers can become a hinder in the way this project.
 Economic factors- It include interest, wages rate, unemployment, economic growth, cost
of living and many more. In relation to the Power1, this project will help in economy's
growth a sit provide training to the people that work effectively to generate more profit.
Thus it can create a boost within country's economy.
 Social- It include, cultural expectation and norms, career attitudes, age, population growth
rate and many more (Pereira, M.C., 2018).Power1 has decided to focus mainly on the
small business market, as these customers typically don't have a full-time IT person, but
have full-time IT needs.Power1 will offer an affordable, on-demand service for these
customers.
 Technology- It is most significant element in industry analysis that include growth and
innovation within that industry. It include development and innovation in technology. This
element impact the organisational operation. In relation to thePower1, in making this
project latest technology is used that give a competitive advantages to the company as
well as the user. Machine, artificial intelligence and deep learning aid to made this project.
All these technology will help to get a success in this project within market.
 Legal- Brand has to comply with the legal requirements in order to do their business
business efficiently. Business have to focus more on the company's law, environmental law
and investment regulation to abide by them as it is essential for them that they comply with
the rules strictly This element include access to material, change to legislation effecting the
employment (Buterbaugh, J.S., 2020). During making this project,Power1 fulfil their all
legal responsibility as they follow all the rules and regulation made by government
regarding employment and organisational structure.