This assignment presents a business plan focused on entrepreneurship and business development, using the case study of 'Date Cups,' a coffee business innovating with date seed-based coffee. It covers key aspects such as causation versus effectuation, a feasibility study analyzing market potential and operational requirements, and the relationship between innovation and entrepreneurship. The plan includes a competitive and STP (Segmentation, Targeting, Positioning) analysis to identify market gaps and build confidence in the venture's feasibility. It further details the proposed business model, justifying its functionality using Porter's Five Forces to assess competitive intensity, supplier and buyer power, and the threat of substitutes. Additionally, the report explores business and marketing strategies for entrepreneurial success, quantitative and qualitative planning tools for risk assessment, and common mistakes made by first-time entrepreneurs. This comprehensive plan offers a strategic framework for launching and managing a new venture, emphasizing innovation and market-driven approaches.