LSC UoS: Global Strategic Management Report on Facebook's Strategy

This report provides a comprehensive analysis of Facebook's global strategic management. It examines the business and cooperation strategies employed by CEO Mark Zuckerberg, including marketing strategies and employee involvement in decision-making. The report includes an internal and external analysis using SWOT and PESTEL frameworks, identifying strengths, weaknesses, opportunities, and threats. Strategic tools and techniques like Porter's generic strategies and intensive growth strategies are discussed. The report also explores Facebook's strategic planning process, emphasizing market research and customer feedback. Furthermore, it evaluates contemporary strategic issues and offers recommendations for addressing challenges and future situations. Desklib provides access to similar solved assignments and past papers for students.

GLOBAL STATEGIC
MANAGEMENT

Table of Contents.
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
Task A business and cooperation strategies.................................................................................4
Task B External and internal analysis..........................................................................................5
Internal analysis:...............................................................................................................5
PESTEL analysis...............................................................................................................5
TASK C strategic tool/ techniques/ model..................................................................................6
TASK D strategic planning.........................................................................................................7
Task E evaluate the different contemporary strategic issues in strategy, synthesizing between
the different levels of strategy used by the CEO of FACEBOOK..............................................8
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................11

INTRODUCTION
Strategic management refers to the processes of planning, organizing, determine, monitoring and
controlling the function of the organization in effective as well as efficient manner. The strategic
management is the essential element which gives assistance in archiving all the competitive
advantages in the domestic as well as international marketplace. It provides assistance in
delivering the right direction to the employees to provide right services to the right customer in
order to satisfy them (Ali, et.al 2018). Moreover, it provides the assistance in clarifying the
vision and mission of the company by collecting all the information and develop the plans of
action.
The present report is based on one of the famous leading organizations named as Facebook
which is American social media platform founded by the business tycoon Mark Zuckerberg. The
Facebook is covering all the areas of the world with 2.85 billion of the monthly active users. In
the modern era every individual person is active on the digital platform like Facebook. The
people of the domestic as well as international market are largely depended on the Facebook
where the individual person allow to share the photos, videos, communicate with the other period
in short period. With the assistance of the Facebook the people keep in touch with the others and
keep themselves up to date with all the information as well as the trends.
The report will examine the business and cooperation strategies utilized by the CEO of the
Facebook. Along with that the report will include the external and internal environment analysis
and determine the problems, issues and challenges face by the organization. Along with that
report will mention the tool, techniques, model used by the Facebook used by the CEO of the
company for the effectiveness and improve the performance of the company. Furthermore, the
study will shade a light on development of plans of action for the organization growth and the
performance. The study will provide the recommendation in context of the organization in order
to deal with the problems and challenges for dealing with the forthcoming condition and
situation (Arora, et.al 2019.)

MAIN BODY.
Task A business and cooperation strategies
The Facebook is widely used social media due to utilization of the various business strategies in
the effective as well as efficient manner. In order to increase the presences of the Facebook in the
market the organization frame the goal of the company in appropriate manner. In the current
period the organization is acquiring the huge profit from the market by keeping engaged in the
mission of the organization. The CEO of the organization engaged in the delivering the values to
the business. The individual person keep launching and providing innovative services to the
workers of the organization. The organization focused on the demand, taste and preferences of
the potential users of the organization in appropriate manner. The CEO of the Facebook believe
in adjusting and moulding the features of the Facebook as er the need and preferences of the
company (Bindra, Parameswar and Dhir, 2019).
Apart from that the organization and Mark Zuckerberg use the marketing strategies for the
growth of the organization because the marketing is one of the best took which attract large
numbers of the customers from the domestic as well as international marketplace. The marketing
is the powerful tool that spread the awareness among the people rapidly in effective as well as
efficient manner. Through the marketing of the application or the Facebook the organization can
generate the traffic and deliver the information of the company in appropriate manner.
Along with that the CEO of the company involve the employees of the organization in the
process of the decision-making because it brings the creativity at workplace as every person
working the organization have different mindset, skills, creativity and knowledge. In context to
that the CEO of the organization treat the employees of the organization in the right manner
(Bryson and George, 2020). For instance the organization treat then employees as the assets of
the company and the workers feel good rather than feeling like being liability of the company.
Moreover, the organization determine the risk factor and develop the plans ODF action to handle
the risk factor that affect the growth of the company. Along with that the organisation focuses on
the market penetration. Therefore, organization able to achieve the Great worth with the market
perpetration intensive strategy. Along with that the organization increases the market share of the
company by forming aligns and join hands with the other telecommunication companies in order
to increase the numbers of the users.

Task B External and internal analysis.
Internal analysis:
Strength: the Facebook is well-established brand along with high brand values in the
marketplace. The organization is having the billions of the user with the proper stability. The
organization provide fast technological services to the user with the financial stability of the
company.
Weakness: the organization is not providing or concern about the privacy on the serious note.
Along with that the Facebook spread the fake news rapidly all over the world.
Opportunity: the organization has the opportunity to provide the paid services to the popular
users of Facebook because company earn more profit from the advertisement (Dodgson, 2021).
The organization increaser the activeness of the user on the Facebook by adding lots of unique
features on the social media.
Threats: the availability of the new competitors are attracting the user by delivering and making
privacy concern for the users. The rules and regulation which is imposed by government is the
major reason that the people are shifting to the other brands in order to enjoy the flexibility and
comfortability.
PESTEL analysis.
Political: the political stability of the developing countries delivers the opportunity to
diversifying the business in the domestic as well as international marketplace. Due to the privacy
issue the Facebook is facing the authority pressure in the various countries.
Economic: the Facebook organization enjoy the profitability acquire from the market as the
small and large companies use Facebook for the advertisement. The Facebook is boosting the
economy of the nation in effective as well as efficient manner.
Social: the utilization of the smartphone all over the world allow the organization to attract the
more customer. Apart from that the user of the Facebook stay connected with the Facebook and
the user. The expansion of the business allows the used to share the individual ideas which keep
spreading positivity among the people (Fink, M., et.al 2020).

Technology: The market for the social media is increasing the competition in the market which
is considered as the thread of the Facebook because the potential customer shifting toward the
different brands. The new technology s increasing the security issues for the organization.
Legal: the new rules and regulation of the countries increasing the liability of the company. For
instance, according to the new rules the digital platforms are also liable to pay the taxes because
the organization is generating higher profit from the market. According to the rules the
organization is not allowed to assess the personal information of the user which is the drawback
for the company.
Environmental: The Facebook is spreading the awareness about the environment which is
profitable for the organization. In order to operate the Facebook, the user is required to use
devices which increase the carbon dioxide. The organization announced to deliver the zero
emission in the forthcoming time (Fuertes, et.al 2020).
TASK C strategic tool/ techniques/ model
In order to remain competitive the marketplace the organization is using various strategies in
which the generic strategy of portal model is considered. The aim of the organization to use this
Michael porter model is to increase the growth of the company ion domestic as well as
international marketability. With the assistance of this strategy the organization is minimizing
the price as compare to the competitors. The Facebook remain connected to the people with the
utilization of innovative feature in the operation of the Facebook. The Facebook satisfy its user
by delivering the effective feature to the users. The organization stay focused on the issue the
user in order to resolve them as soon as possible. The organization is increasing the membership
and developing strong bonds with the user (Henry, A., 2021).
Intensive growth strategies is another strategy that the organization is implementing for the
further growth of the company. The organization is utilizing the various assets in order to
increase the market of the company which also improve the brand value in the marketplace in
the effective manner. The organization is developing the grate bond with the user which utilized
the Facebook for the promotion of the business. Market development is another strategy which
the organization is using for scaling up the growth of the company in the large market. The
organization develops the business relationship with the authority in order to acquire the
permission to allow the user to operate the Facebook application in the country. Therefore, the

organization aim to enter the market where the availability of the Facebook is low or not allow
accessing (Hunger, 2020).
Another one is the diversification in which the organization is keep diversifying the features of
the application as per the requirement of the user. The organization determines the area of the
improvement from the feedbacks the customer provide to the company through questionnaire.
Along with that the organization also focused on the product development features in which the
organization is offering new features and application to the users. The CEO of the Facebook buy
the other brands like what's app and Instagram in order to deliver the new product or the feature
to the customer in order to deliver or offer new facilities and features. The aim is to enhance the
feature and variety of the product is to increase experience of the customers on the social media.
TASK D strategic planning
The CEO of the Facebook, created, develop and plan the strategies in order to acquire the
success in effective as well as efficient manner. For instance in order to grow the organization
has developed the aim which is to increase the profit of the company in the domestic as well as
international market. The objective of the company is to deliver the sanctification to the
customers and the employees of the organization in order to lead the market in appropriate
manner the organization conduct the market research in which the organization determiner the
taste and preferences of the user available in the marketplace. The organization determines that
how the organization can attract the large numbers of the customers from different market. In
context to that the organization formed the team for executing the plan of the action in the right
manner. The formulation of the new team conduct the research on the market and determine the
values that the consumer willing to have. Moreover, the organization collected the information
from the employees of the organization who is working on the different operation of the
company in effective as well as efficient manner because the employees of the organization in
and out of the company. Moreover, the hired team or the develop team stared receiving the
feedbacks from the customer or the user in order to collect the opinion of user to satisfy them
(Lasserre,2017).
Apart from that team conduct the short survey online on which the users are allowed to share the
reviews or the experience the individual is having. In that process the organization identified the
negative as well as positive feedbacks from the people belong to different nation. Furthermore,
the organization work on the negative feedbacks and improve the features or the function that are

creating problem for the user or are not satisfied with that function. Along with that the
organization monitor the employees of the Facebook and observe the engagement of the worker
in the proper way. In context to increase the tenement of the employees the superior or the CEO
Mark Zuckerberg proved rewards, offers, remuneration and the facilities To the employees of the
organization. Along with that the organization control unnecessary activities on the Facebook.
For instance the organization deleted the fake account or take action against the people who are
spreading wrong information and negativity among the people. The Facebook organization
deliver the fund for the invest of the strategic planning in adequate manner to lead the market
(Pegoraro, Scott and Burch2018) .
Task E evaluate the different contemporary strategic issues in strategy, synthesizing between the
different levels of strategy used by the CEO of FACEBOOK
Innovation and technology strategy
The Facebook is renowned as the most innovative organization due to continuous innovation in
the Facebook and the technology. The organization acquires the success because of innovation as
per taste and preferences of the company in completely different way. No doubt the organization
obtain profit and growth in the domestic as well as international market. Along with that the
Facebook face various issue while innovating the features of the Facebook in effective manner.
The aim of the Facebook to modify the features is to deliver something unique to the user and
enhance the experience on Facebook. While innovating the feature the organization do not have
any idea to invest in the innovation successfully. While innovating the ideas the organization
face various competition and the competitors in the marketplace. In order to innovate the product
and services of the company the Mark Zuckerberg started focusing on the Instagram’s feature
and try to update on Facebook because people are prefer to spend most of the time in watching
the reels. It created the mess for the user and the find uncomfortable to use the Facebook along
with the Instagram (Shiau, et.al 2018).The users of the Facebook found difficulty in operating
all features together and the privacy issue has been increases at it involve new terms and
condition to manage the Facebook account. The organization is capable enough the built or
develop new features or the thing is the same market but with the uniqueness. Due to that the
organization face downfall in the market value of the Facebook because the user started shifting
toward the different applications or the brands like snap chat and tik took that are highly
innovative and concern about the privacy of the user in appropriate manner.

Resources based strategy
While the Facebook is utilizing the resources based strategy the organization and the
employees face difficulty in conducting the plans of action as per the taste and preferences of the
individual. Currently the organization is having billions of the user all over the work so it was
quite difficult to meet the needs and wants of every individual or the user present in the market.
The organization is operated all over the world so the organization conduct the research of the
market that what is in trend. In order to that the organization implement new technology within
the company that bring the changes in the environment of the organization which was not
accepted by all the employees. Therefore, some employees find that productive and some
workers are not satisfied.
Other corporate examples
According to the Tran and et.al., (2020). the innovation and the technology strategy is one of
the effective plans of action that the organization can utilized in appropriate namer. The
innovation and the technology create the new values in the market. In context to that the many
other organization liker snap chat, Titoki are also Ulting this strategy to increase the brand value
in the marketplace. In these plans of action the organization keep innovating the pr4oduct as well
as services in order to provide the services better than before which also increase the
stratification of the consumer.
As per the point of view of the (Ungson and Wong,2014) the resources based strategy is plan of
action which indicate the capability or competitive advantages that make the business
enterprises more unique than the other. Through the research the organization determine the4
resources or the taste and preferences of the employees in appropriate manner that solve the issue
of customer satisfaction This strategy is implemented by the other competitors of the
organization for example twitter, Pinterest, we-chat et.
RECOMMENDATION
After the analysation of the strategies and management of the organization it will be essential to
recommand the points which give assistance to the organization to deal with the problems,
issues, challenges and acquire the success in the market. The recommendation are delivered in
the manner which are as follows:
 The Facebook organization should focus on the values and the belief of the
customers or the user to deliver the relevant feed and content on the Facebook.

 The CEO should provide the effective facilities to the workers in order to increase
the engagement and the interest of the individual person at workplace.
 The CEO Mark Zuckerberg need to remove the irrelevant features which is
neglected by the consumer and ignored by the user.
 Along with that the organization should provide the innovative features which are
different from the Instagram, Whatsit and other social media platform.
 Moreover, the organization should focus on the privacy issue and deliver the
proper security system to the user allow the features to the user to share their
personal information with the specific people as per their willingness (Walia,,
2021).
 Along with that the fake book should improve the identified fake account or
restricted the account which are spreading negativity among the people on the
name of religion, belief, ethical values, race, gender, region, culture, education
etc.
 Apart from all this the Facebook should improve the help centre facilities and
provide instant auction features to the users.
CONCLUSION
From the above report it will be concluded that the Facebook organization is one of the largest
social media leading companies which is providing services to the millions of users in effective
way. The report analysis that in order to acquire the success it is essential to satisfy the
employees and the customer of the organization and treat them as the assets of the market. In
context to that the organization determine various strategy and adopted for increasing the
presence and deliver the competitive advantages in the marketplace. Along with that report
highlighted the geostrategy like intensive growth strategy, resources based, innovation and
technology strategy etc. moreover the report mentioned that the challenges, problems and the
issues faced during the implementing the strategy and how organization manage all the issues in
appropriate manner.

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