E-Learning Business Plan Presentation: BM564 Enterprise - LSST

This presentation provides a comprehensive business plan for an e-learning platform, focusing on technical education in areas like social care, computer science, languages, and programming. The plan addresses the motivation for the business, stemming from the increased demand for online education due to the COVID-19 pandemic. It details the process of generating the business idea through research on the impact of COVID-19 on education and the shift towards online learning. The presentation includes a feasibility study, an STP analysis, a budget, and a detailed description of the product, highlighting its online accessibility and customizable learning management system. Furthermore, it explores potential market opportunities using PEST analysis and the 4Ps of marketing. The attractiveness of the industry is assessed using Porter's Five Forces, and the presentation concludes with the business's vision to provide accessible and comprehensive e-learning solutions.

BM564 ENTERPRISE AND
ENTREPRENEURSHIP
FULL NAME:
STUDENT ID:

TABLE OF CONTENT
• INTRODUCTION
• MAIN BODY
• Motivation for the business
• Process of generating business idea
• Feasibilities conducted
• Details of product (Trends)
• Potential Market opportunities (Pestel, porter 5, 4ps)
• Attractiveness of industry (STP)
• Vision of business (Plans long /short)
• REFERENCES

INTRODUCTION
• Business idea has been developed to provide e-learning for the people on online platform.
Due to COVID-19 people are preferring online studies and social distancing has become
part of living.
• The idea is to provide learning to the people at their home with the use of online platforms.
• People are not going outside so it is the vest opportunity to start the e-learning business.
• It will provide technical education in social care training, computer science, languages, and
programming.

MOTIVATION FOR CHOICE OF BUSINESS
• The idea of the business is generated to make adult professional workers to be more flexible to
take any training while still working. The motivation came from the impact of COVID-19 on
workers like me who wanted to have additional career training in other fields during the
lockdown. It made people concern about other way to receive training (Xiong and et.al., 2020).
• So, I decided to provide an 100% online education that will benefit the professional workers
and lead to career development.
• The product will be provided on online platform to keep the customer safe from the physical
contact and time management.

THE PROCESS YOU WENT THROUGH TO
GENERATE THIS BUSINESS IDEA
• Generation of the idea came after a lot of research. It includes the impact on the
education due to the covid-19 and lot according to the data lot of people were
shifting towards the online education or e-learning (Dumford and Miller 2018).
• Pandemic has posed significant challenges to the education. The immediate
lockdown has enforced closure of schools, colleges and universities (Bashir and et.al,
2021).
• The idea was generated to provide learning to the people at their home. Distance
learning was developed to make people better in the education.

FEASIBILITY STUDIES CONDUCTED
• The business is viable as people are being more productive and preferring
online education. The priority towards online education has been increased
and people are shifting towards digital platforms of online learning.
• Distance learning allows people to save their time as it can be accessed and
time and the use of digital platforms are increasing day by day. People are
giving more priority to their digital tools and gaining knowledge from online
sources has been increased a lot after the pandemic.

STP
STP of the business was created that
showed
Segmentation: it refers to
the split of the groups to have better
impact in the marketing strategy.
People looking for a cost-effective
approach to gain skills are one of the
key customers of this business
(Babkins, 2021). For firms who do not
have their own training departments,
we will also provide online training
options. As a result, this will be the
most lucrative market segment by
revenue, as clients frequently require
training for many people.

BUDGET FOR THE BUSINESS
Particular Amount
Digital tools or inventory 1500
Legal cost 500
3 months working capital 800
Men power 500

DETAILS OF THE PRODUCT
• The school (LPE) is an accredited online training
courses, programmes, and credentials supplier.
Regardless of the size or industry, our interactive
learning management system (LMS) will be easily
customised to meet the needs of specific businesses
and individuals.
• The school will provide courses in Health and
Social Care training, Computer Science, Languages,
and Business Administration and Entrepreneurship.
• Mr Solomon Gabriel will be the owner and CEO of
London professional E-learning (LPE). Our focus
will be on providing technical training over the
internet, app and through distance learning.

CONT. DEMOGRAPHIC

London professional E-Learning
hosco.com, 2021.

POTENTIAL MARKET OPPORTUNITIES
• There are various market opportunities for the e-learning. In the United States, there
are more than 31,000 e - learning firms as of 2019. In 2019, the online training sector
has a market valuation of 144 billion dollars. It has been increasing at a 14.4% annual
pace since then, and by 2025, it is predicted to be worth more than 370 billion USD.
(Hardy, Wyche and Veinot, 2019)
The shifting of people to digital learning will increase the sale of the business. Certain
forecast are prepared for the opportunities of the business that include PEST and
marketing mix strategy is also created for the growth of the business.