Business Consulting Report: LSST Problem Identification and Analysis

This business consulting report, prepared for the BM561 module, focuses on the London School of Science and Technology (LSST). The report begins with an introduction and background of LSST, clarifying the client's problems which include challenges in HR, IT, and marketing. It then identifies key issues through competitor analysis using the SWOT framework, target market analysis using the STP model, and an assessment of the external environment via Porter's Five Forces and PESTLE analyses. The analysis reveals critical issues such as the impact of COVID-19, increasing competition, and the need to attract qualified professionals, especially in the context of digital transformation. The report concludes by emphasizing the need for LSST to address these issues strategically to remain competitive and attract both students and staff.

Business Consulting
(CW1 – Research Project)

Table of Content
1. INTRODUCTION.......................................................................................................................3
2. BACKGROUND OF THE ORGANISATION / CLIENT..........................................................3
a) Clarify your Client / Clients...............................................................................................3
b) What is the client’s problem..............................................................................................3
3. PROBLEM IDENTIFICATION / DISCUSSION.......................................................................3
a) Competitor Analysis...........................................................................................................3
b) Target Customer Market....................................................................................................4
c) External environment.........................................................................................................5
TOP THREE ISSUES OF THE ORGANISATION / CLIENT......................................................7
a) Issues One...........................................................................................................................7
b) Issues Two..........................................................................................................................7
c) Issue Three.........................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

1. INTRODUCTION
Business consulting is a professional qualification and a service which is provided by a
qualified individual who provide expert advisors in a particular area to their client in which they
are facing problem such as management, accountancy, human resource, marketing, finance,
engineering and digital transformation and many other. The project will be focusing upon
providing a business consulting report to the client in which a thorough evaluation of the
problem identified will be discussed and related issues will be highlighted (Crabowski and
Stawasz, 2017).
2. BACKGROUND OF THE ORGANISATION / CLIENT
a) Clarify your Client / Clients
The client and the report is based upon London School of Science and Technology
(LSST). Recently the company is looking for advisors of the business consultants in order to
solve certain problems related to their customers and their employees as well as analysing the
performance of their business.
b) What is the client’s problem
Currently the London School of science and Technology (LSST) is looking for
suggestions from business consultants in respect to solve two of their problems one belonging to
the HR and another to information technology and marketing of the brand. The major problem
which is being encounter by the client is to effectively find potential professionals who are
suitable for their organisation and qualified enough to deliver the best specialist professional
education to the students of the institutions. Another problem which is being encountered by the
college is related to its online presence and ability to pursue the opportunity of digital platforms
and digital education.
3. PROBLEM IDENTIFICATION / DISCUSSION
a) Competitor Analysis
SWOT Framework- The framework is used to four conducting strategic planning in order to
help the organisation in identifying its strengths and weaknesses which are present internally
within the business along with focusing upon the external factors that are opportunities and

threats related to competition of the company. SWOT analysis of London School of science and
Technology (LSST) is presented underneath in a table in regards to its issues.
BASIS DESCRIPTION
Strengths  A long-term establishment of London School of science and
Technology (LSST) in academic industry with 4 different campuses.

 being a leader in higher education sector holding a huge inspiration
and less of barriers (Lee and Seo, 2018).
Weaknesses  Lack of understanding about its competitors available online that is
operating through digital platforms.
 Lacking capabilities to attract potential academic staff.
Opportunities  To expand the brand of London School of science and Technology
(LSST) in online platforms offering education through to internet.
 To received a competitive edge in market by using appropriate
transformation techniques and plans.
Threats  Increasing aggressive competition was an academic sector.
 Extremely saturated market.
b) Target Customer Market
STP Model
BASIS DESCRIPTION
Segmentation London School of science and Technology (LSST) make use of
demographic factors to segment the market for attracting potential students
as well as staff for the institution. In regards to attract potential talent within

the academic institution the in regards to students as well as teachers the
organisation look forward to attract members from several locations and
demographic environment around the world.
Targeting The main target audience on which LSST focuses while recruiting students
is belonging to the age group of 20 to 24 and international students. Along
with it when it comes to recruiting employees that is professionals for the
institution the company look forward to engage professors and teachers on
full-time basis. In the same manner as the company is looking over expand
on digital platforms the targeted audience will be students and teachers who
are willing to use internet for studying and for offering teaching.
Positioning The positioning technique which is commonly used by London School of
science and Technology (LSST) is premium in order to reflect upon their
services as well as the level of their education. The most important and
valuable tool that is used by LSST for successfully implementing their
position in plants is social media and target towards key cities like London,
Birmingham and Luton (Nissen and Seifert, 2018).
c) External environment
MICRO ENVIRONMENT USING PORTERS 5 FORCES
Porters Fiver Forces Model
BASIS DESCRIPTION
Existing Rivalry The London School of science and Technology (LSST) have established a

really long time ago and is a privately managed college working in
educational sector providing academic services through its four campuses.
But the existing rivalry of the college is holding high power against it as the
market is saturated where numbers of aggressive competitors are already
existing (Deelmann, 2018).
Bargaining
Power of
Suppliers
The bargaining power of suppliers that is in regards to London School of
science and Technology (LSST) are the professionally qualified academic
tutors and professors is high as well. The reason behind the same is large
pool of employment opportunities available to all tutors offering them a
upper hand and higher bargain power.
Bargaining
Power of
Customers
The bargaining power of customers that are students in relation to LSST is
moderate as there are several opportunities and support being provided by
the institution to all the different students belonging to separate locations in
the world as well as backgrounds. Therefore, the bargaining power of
students is low in comparison to the college.
Threat of
Substitutes
The threat of substitutes have recently being very high in education sector
for different institutions and colleges. Similarly, London School of science
and Technology (LSST) is also experiencing high power of substitute that is
digital platform that are being used for providing education as is a
convenient and economical alternative that have been introduced within the
academic industry.
Threat of New
Entrant
The threat of new entrants is really low and holds less power against LSST
the brand and market value of the institution is really high and any new
business or education institute requires huge amount of investment as well as
popularity in order to compete with the college.
MACRO ENVIRONMENT USING PESTLE ANALYSIS
PESTLE Analysis

BASIS DESCRIPTION
Political The political environment in respect to educational industry severely being
affected due to new regulations and guidelines being introduced as per
protective measures being taken against coronavirus an outbreak of the
disease covid-19 (Jerónimo, Pereira and Sousa, 2019).
Economical The economy of the United Kingdom have always been supportive towards
the academic industry offering several valuable opportunities to educational
institutes for expanding their operations and providing maximum services to
people in Britain as well as to international students.
Social The social factor is in raising a critical concern due to covid-19 as people
nationally or internationally are not willing to move from their homes to
another place for studying and risking their lives. Thus, the social factor
have negative influence over the academic industry (Donchenko, 2020).
Technological Technology have always proven to be an asset for businesses and for
education industry as well. London School of science and Technology
(LSST) have been introduced to a new opportunity for expansion through
technology that is by adopting digital transformation techniques and
reaching to million of its students through internet and digital resources.

Legal The laws and regulation in regards to education sector have always being
modifying according to which every institute needs to make modifications in
their operations as well as activities. Currently the legal environment is in
favour of academic sector for making sure that every student is being
educated and receiving the services.
Environmental Educational institutes like London School of science and Technology
(LSST) who is a very important responsibility to return the favour towards
society for using is resources. Therefore, the college also needs to focus
upon its CSR activities as well as implement more resources towards making
practices of the institutions are more environmentally friendly such as
turning the campuses and its operations running through and surviving upon
solar energy.
TOP THREE ISSUES OF THE ORGANISATION / CLIENT
From the above analysis and discussion conducted in the section there are certain critical
issues that are being identified which will be very severe for LSST and the institution needs to
stay focus upon them for identifying relevant solutions.
a) Issues One
The first and foremost issue that is being identified from external analysis in against of
LSST is coronavirus and the disease which has affected the entire world and its economy that is
covid-19 (Selyutina, 2018).
b) Issues Two
the second very critical issue on which the institution need to impose more attention is
increasing competition and aggressive behaviour of existing rivals in the industry along with new
substitutes being developed through digital platforms and transformations. That is the increasing
use of internet for conducting educational activities and even conducting entire courses online.
c) Issue Three
The third issue is increasing concern of people of their safety due to coronavirus and
reducing interests towards moving into another country or away from home for studying and for
educational purposes during the covid-19 era

CONCLUSION
The above report critically analysis and concludes a very important concern for London
School of science and Technology (LSST) while looking over it online competitors as well as
attracting professional professor for its institution. The coronavirus increased digital competition
along with reduced the chances for the college to attract highly qualified professionals. Hence,
the company needs to be highly focused and enthusiastic towards its agenda for succeeding and
fulfilling it.

REFERENCES
Books and Journals
Crabowski, W. and Stawasz, E., 2017. The role of business consulting in creating knowledge and
formulating a strategy of development in Polish micro-enterprises. Journal of East
European Management Studies, pp.374-396.
Deelmann, T., 2018. Does digitization matter? Reflections on a possible transformation of the
consulting business. Digital Transformation of the Consulting Industry, pp.75-99.
Donchenko, K., 2020. Business consulting in Russia: business development plan for company X.
Jerónimo, C., Pereira, L. and Sousa, H., 2019, June. Management consulting business models:
operations through and for digital transformation. In 2019 IEEE International
Conference on Engineering, Technology and Innovation (ICE/ITMC) (pp. 1-6). IEEE.
Lee, Y. H. and Seo, Y. W., 2018. A Study on the Effects of Business Consulting on the Business
Performance: Analysis of Elasticity of Consulting Factors and a Group Analysis Based
on Firm Age. Knowledge Management Research, 19(4), pp.39-58.
Nissen, V. and Seifert, H., 2018. Digital transformation in business consulting—status quo in
Germany. In Digital Transformation of the Consulting Industry (pp. 153-190). Springer,
Cham.
Selyutina, L. G., 2018. Innovative approach to managerial decision-making in construction
business. In Materials Science Forum (Vol. 931, pp. 1113-1117). Trans Tech
Publications Ltd.