LSST Evaluation: SWOT Analysis and Marketing Communication Plan

This report provides an evaluation of the London School of Science and Technology (LSST), focusing on its strengths, weaknesses, opportunities, and threats (SWOT). The report analyzes current trends in the UK higher education sector, including consumerism, shrinking profitability, increased competition, and automation. The SWOT analysis highlights LSST's strengths, such as its expanded campuses and quality learning experiences, and weaknesses, such as high fees. Opportunities include virtual learning expansion and academic portfolio enhancement, while threats include competition. The report recommends leveraging strengths and brand image for virtual learning expansion. A marketing communication plan is developed, focusing on market segmentation, targeting, and positioning, along with a marketing mix (product, price, place, promotion) to launch new distance learning programs in response to the COVID-19 pandemic. The conclusion emphasizes the importance of distance learning for educational institutions facing uncertainty and reduced growth.

THE APRENTICE CHALLENGE (LSST)
GROUP MEMBERS:
1. XX
2. YY
3. ZZ
4. KK
5. NN

AN EVALUATION OF LONDON SCHOOL
OF SCIENCE AND TECHNOLOGY

INTRODUCTION
LONDON School of science and technology is a privately managed higher education college that was founded by Mr syed
Zaidi in the year 2003. it was build up with a vision to support local communities and encouraging of social cohesion. With the
proper leadership criterion they have grown to be one of the leading institutions by ensuring widening participation for desire of
better education (Minocha, Hristov and Reynolds, 2017). Present report deals with the SWOT analysis of LSST along with the
formation of a marketing communication plan that has to be prepared for implementation of new strategy that has been formed
by the organisation.

CURRENT TRENDS IN THE UK HIGHER EDUCATION SECTOR
 There are certain trends that are affecting the education sector in UK:
 higher education is facing significant challenges as there is growth of consumerism
 There is a scenario of shrinking of profitability margins in the education sector (Franco-Santos and Doherty, 2017)
 There is higher competition as accumulation of student loan on completion of their degree is leading to more
struggle.
 The overall industry requirement are shifting as the local workforce is becoming redundant and altering to multitude
of reasons that leads to functions becoming progressively automate or moving to offshore.

SWOT ANALYSIS OF LSST
SWOT analysis of LSST has been done in order to make a detailed evaluation of the present strength, weakness,
opportunities and threats to evaluate the way they are affecting the future formulation of strategies (Five key
trends affecting the education sector, 2020).

STRENGTHS
In LSST there has been a expansion of reach by inclusion of campuses of Birmingham and Luton with each
of the campus having own administrative, management and academic teams.
The institution is offering a quality learning experiences by having a dedicated workforce to provide one to
one support to their students by guaranteeing a fulfilment of success route and providing rewards.

WEAKNESSES
The fees that is sometimes high as compared to other similar organisations of LSST that are offering similar
services but are not able to reduce the cost at which they are offering crevices to their customers.

OPPORTUNITIES
There is a opportunity to focus on the concept of virtual learning in order to cope up with the present scenario of
COVID 19 that will lead towards enhancing the present market share of LSST (Wong, , Li,and Choi, 2018)..
The academic portfolio can be expanded in form of enhancement in the present different types of courses that are
delivered at levels 3 to 6 in the fields of business, IT , hospitality and computing management.

THREATS
With the fast changing environment there is a high threat from competitors for LSST where there can be issues
related to achievement of competitive advantage in order to survive in the changing macro environment
(Managing Risk in, 2019).

RECOMMENDATION
The recommendation is that LSST can focus on use of their strength and the established brand image for purpose of expansion of
their classrooms to a complete different option of online or the virtual learning. Where there will be more use of distance learning
programs for all the regular courses that are taking place in the institution.

New product or service for LSST
New product is the launching of new distance learning programs for existing regular programs to provide more
opportunities to students in this COVDI pandemic.

Develop A Marketing Communication Plan for Any Products Or Service Developed For LSST
Segmentation of market: LSST is focussing on segmentation of markets by different type of students who are having different
preferences according to their graduation courses. Such generally people who have completed bachelors in commerce are
willing to opt for some diploma courses. The online and virtual classroom will be targetting the students who are studying as
part time and also having other obligations with studying.
Targetting:the target segment of LSST is the student segment who are willing to focus on one particular industry. They are
willing to target students who are willing to avail for different areas of courses such as science, arts, management or
information technology.
Positioning: LSST can create a effective position by offering a complete online and virtual learning facilities.