Business Consulting: Analyzing LSST College's Online Strategy

This report analyzes the challenges faced by LSST College in London as it aims to expand its online teaching services. It highlights the importance of digitalization in reaching a wider audience and addresses key issues such as market competition, technological advancements, and the impact of external factors. The report uses tools like PESTLE analysis and STP model to evaluate the college's current position and identify critical areas for improvement. Three major issues are identified: a bad promotional strategy, technological advancement challenges, and inappropriate communication. The report concludes by emphasizing the dynamic nature of the business environment and the need for LSST to address these issues to achieve its goals, recommending improvements in communication platforms, technology adoption, and promotional activities. Desklib is a platform where students can find past papers and solved assignments.

Business Consulting

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK...............................................................................................................................................3
Client requirements................................................................................................................3
Target audience......................................................................................................................3
Pestle analysis.........................................................................................................................4
Top three issues......................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES:...............................................................................................................................8
Books and Journals.................................................................................................................8

INTRODUCTION
The report aims to analyse the key issues facing by the LSST college of London in order
to bring new online teaching services. Digitalisation is become important in every business
which helps in reaching to large number of audience at workplace. Therefore, business
environment is filled with many problems and areas that needs to be overcome. These are
competition, technology, skills and knowledge (Nissen and et.al., 2019). This report is going to
include the problem which London School of Science and technology is facing and impact on
internal and external factors.
MAIN BODY
TASK
Client requirements
The London Science and technology is facing issues in entering into new market through
using online technology. In the changing area and activity, the strategy needs to be come up
through digitalisation. Due to the situation of great market competition and Covid-19, online
teaching is become crucial to make students learn and reach them to wider platforms. Their main
aim is to provide convenient platforms through online technology which helps in getting better
advantage in the competitive market. For that instance, the college wants to look for their
internal and external market factors which may create much emphasize on the valuable areas.
LSST wants to provide many benefits of using online technology due to which, they get an ease
in the Covid-19 situation. The college is facing many issues in relation to the appropriate
strategies and activities for securing growth (Burgos and et.al., 2021). This problem is that, the
competition in the environment, market demands and technological advantage are the key areas
that needs to be focus on. So that, it is important to know the exact issues faces for achieving the
objectives which can be identified through analysing internal and external environments.
Target audience
It is important to analyse company target audience to know their demands and
requirements. Target market is beneficial for a college to position their brand name and achieve

large customer base. In order to know the target market, STP model is much useful which is
presented below:
Segmentation: It is an important element for the growth and development of effective
business strategy. It is all about segmenting the market in different divisions like age, income
and place factors. The LSST has students above the age group of 18 and for higher education
degree. They mainly target scholar students and from the different parts of the world.
Targeting: This element is all about targeting the prior students which are loyal towards
the college. The LSST need not to target the market from UK and Indian market. So that, they
will have effective customer base for solving business problem. The college will target the pass
out students to engage in their online teaching.
Positioning: as per this factor, the college needs to set a brand name in the eyes of student
and their parents. It is all about how they influence target market to get admissions and be a part
of their online learning platforms. The college is facing problem in promoting the brand at large
level.
Pestle analysis
PESTLE analysis is a tool that used by marketers for analysing external market
environment of a company facing by an organisation. PESTLE stands for political, Economic,
Social, Technological, Environmental, and Legal.
PESTLE analysis in context of LSST college is described below:
Political factor: This include government and government policies that give direct
impact on organisation. This consist Tax policy, Trade policy, Labour laws, Trade rules. LSST
has a largest market area in UK it operates in across various countries, it need to keep watch on
changing government policies (Hubin, 2021). The change in trade and tax policies among
educational institution will have impact on their objectives of providing online teaching.
Economic factor: This includes interest rates, raw material cost, job growth, disposable
income these factor gives direct impact on profitability of the Company. LSST college contribute
great in education sector. They need to keep in mind all the factor that hamper college
productivity and profitability.
Social factor: This include changes in lifestyle, changes in attitude, population growth,
age distribution and cultural factor. these factors give direct impact on admissions in LSST
which needs to be assessed by the board members of the college (Carranza and et.al., 2021). The

LSST may face challenge in finding different need of students by providing learners online
platforms. This shows that, there is requirement of key areas in which there are requirement of
key elements of planning the areas. This shows that it is necessary for the development of
necessary areas.
Technological factor: These factors include changes happen in mobile and digital
technology that could affect market and industry. It is necessary for the college to keep
themselves with the changing technology (Paitán, 2021). The online learning, online app, social
media promotion is the part of attracting customers toward them. These changes help the LSST
in adopting online technology platforms.
Legal factor: These factors include consumer laws, health and safety, product safety and
security, wage equality, gender equality. Equality act 2010 and health and safety act 1974 in UK.
Equality act legally protect the people from discrimination that happen in the educational
institution. This act foster good relation between co-workers. Health and safety act give a safe
environment to their employees its increases morale of an employee and increase their
productivity.
Environmental factor: These factors include climate, energy used, waste disposal, doing
business on ethics. These are the factors that influenced the surrounding of environment. these
environmental issues are creating impact on the LSST which emphasize on taking best measures
for the growth and development economy (Mears, 2020). The college will not face much
challenge on this factor by providing online learning services.
Top three issues
There are many issues which are analysed through the identification on external factors,
target customers and other areas. It has shown that, the LSST is facing issues in the dynamic
market become of competition and global digitalisation. These issues can impact on their
objectives to reach large number of people. The top three issues are described below:
Bad promotional strategy: It is one of the issues analysed from the above that the LSST do
not have effective promotional strategy. It is one of the best strategy that helps promoting the
brand and its services into global market. For that instance, the LSST is not much active in
promotions through advertising or social media, they will not be able to attract students from
wider locations. The people will be aware about college programmes, their learning material and

teaching services. They will have great impact on the working of LSST as less promotional will
lead to less growth.
Technological advancement issue: The issue of technology is also creating much impact
on the LSST working. Due to having much technological advancement in the market, the LSST
is going to have much impact on the various tool of digital technology as it will require huge
investment and experts. This factor also is a problem in achieving the objectives of providing
online teaching services (Mejía, 2020). This issue can be overcome through using effective
software and technology to avoid any barriers during online teaching and teachers will also adopt
the new changes in an appropriate manner. therefore, it will lead to create much emphasize on
the key development areas to promote online teaching and learning. The LSST needs to make
updates in old software to utilise it in new modern ways.
Inappropriate communication: Communication is the key towards ringing changes in the
college teaching programmes. Without proper communication, there will be no relations can be
developed among student and teachers. This is also an issue for LSST that needs to be solve to
achieve their gaols and issues (Canchaya and Carmona, 2020). Therefore, inappropriate
communication can eliminate coordination and management at the learning area. This issue can
be resolve through providing great communication platforms and enable use of communication
tools to avoid any barriers.

CONCLUSION
The report has concluded that, business environment is complex and dynamic which
ascertain many factors. it has identified that, environment, society, political, economic and
environmental are the external soundings which will impact in achieving organisational goals.
The client problem is much vital and relevant in the context of business and expansion. The main
problems arise through ineffective communication, technological advancement and poor
promotional strategy. The report has provided knowledge about target customer of the client
business which shows that, they need to be remain aware about the new programs and activities
of the company to engage in their decisions.

REFERENCES:
Books and Journals
Burgos, J.M.C and et.al., 2021. Business Consulting–Molitalia SA (Doctoral dissertation,
Pontificia Universidad Catolica del Peru-CENTRUM Catolica (Peru)).
Canchaya, L.M.M. and Carmona, J.S.M., 2020. Business Consulting-Cerro Azul Contratistas
Generales SAC (Doctoral dissertation, Pontificia Universidad Catolica del Peru-
CENTRUM Catolica (Peru)).
Carranza, E.C and et.al., 2021. Business Consulting-Municipalidad Distrital de Chavín de
Huántar (Doctoral dissertation, Pontificia Universidad Catolica del Peru-CENTRUM
Catolica (Peru)).
Hubin, K.H., 2021. Ways for developing the marketing business consulting industry in Ukraine.
Economic Theory, (2), pp.52-67.
Mears, C., 2020. Business model innovation-a business consulting report for Bianca Spender.
Journal of Asia Entrepreneurship and Sustainability, 16(5), pp.65-104.
Mejía, R.J.M., 2020. Business consulting report de Andrade Gutiérrez (Doctoral dissertation,
Pontificia Universidad Catolica del Peru-CENTRUM Catolica (Peru)).
Nissen, V and et.al., 2019. On the current state of digital transformation in the German market
for business consulting. In Advances in Consulting Research (pp. 317-339). Springer,
Cham.
Paitán, C.R.P., 2021. Business Consulting Para la Empresa Ascensores Gs&F SAC (Doctoral
dissertation, Pontificia Universidad Catolica del Peru-CENTRUM Catolica (Peru)).