Business Consulting Presentation: LSST, BM561, 2020-2021

This presentation, prepared for the BM561 Business Consulting module at LSST, UK, addresses two key projects. The first project focuses on human resources, specifically the challenge of attracting and retaining skilled staff in a competitive market. The presentation proposes strategies such as onboarding training to enhance staff performance and motivation. The second project explores entering a new digital market. The presentation emphasizes the importance of market research to identify trends and target areas, along with competitive analysis using Porter's 5 forces model. The conclusion highlights the significance of rewards, motivation, and effective market research for business success. The presentation includes references to relevant books and journals supporting the proposed strategies.

INTRODUCTION
 All companies and people who provide consultations and better suggestions to companies in order to improve their
performance are known as business consultancy.
 This presentation is based on London School of science and technology of the UK, wants to enter in new digital
market and attract skilled professionals.

 London school of science and technology, the biggest college in London facing problems in identifying and
attracting qualified staff for delivering courses to students in an effective manner. Due to increasing rate of new
entrants in this market, it is finding difficulties in attracting and retaining skilled workforces as they have options
to switch.
PROJECT 1: HUMAN RESOURCE
Business problem

Ways and requirements of expertise and skills for
solving problems
 On the basis of above discussed HR problem, it is important for HR department of LSST to make some effective
strategies for attracting skilled staff. Some ways by which these problems can be reduced and university can make
a pool of qualified and experienced professionals are:

Cont.…
 On boarding training: It is stated that when recruited staff get training then they are more likely to perform their
functions without committing mistakes. So, by providing on boarding training, professionals and experienced staff
members can be made feel valued and motivated. Different institutions and universities have different ways of
performing functions so, it is important to make staff members aware about all techniques and ways as it makes
easier for them to perform functions. It can help LSST in accomplishing goals, vision and mission.

PROJECT 2: INFORMATION
TECHNOLOGY/MARKETING
Project problem
 London school of science and technology is trying to enter in new digital market segment in order to grow and
expand business. The main problem and reasons of conducting this study is to help this university in knowing
about the best market segment.

Strategies for accomplishing marketing goals
of LSST
 It is found that LSST wants to enter in new digital market so, there are some strategies associated with marketing
department that can help it out in finding out the best market:
 Market research: Market research is the main function that needs to be followed by information technology and
marketing department. While researching, it is important to identify market trends, areas that are central and
convenient for learners. There are some other factors that also need to be included while market research such as
cost of location, area, size, barriers, transportation facilities in the market and others. Marketer can gather
information about requirements of learners and current market trends.

Cont.…
 Competitive analysis: For identifying the best market it is vital to conduct competitive analysis. This analysis can
help in knowing about the intensity of competition in the market. Porter’s 5 forces model will be the best for
analyzing and identifying the intensity of competition of each selected market.

CONCLUSION
 It has been summarized from the above presentation that rewards and motivation plays a vital role for attracting
and retaining skilled workforce within business. It has also shown the way of identifying the best market via an
effective market research along with ways of motivating staff members.

REFERENCES
Books and journals
 De Sousa Sabbagha, M. and et.al.,, 2018. Predicting staff retention from employee motivation and job satisfaction. Journal of Psychology
in Africa, 28(2), pp.136-140.
 Manogharan, M.W., Thivaharan, T. and Rahman, R.A., 2018. Academic Staff Retention in Private Higher Education Institute--Case
Study of Private Colleges in Kuala Lumpur. International Journal of Higher Education. 7(3). pp.52-78.
 Ooi, S.M. and Richardson, C., 2019. The internationalisation of service-sector SMEs in an emerging market: Insights from business
training and consultancy firms in Malaysia. Review of International Business and Strategy.
 Urban, B., 2019. Institutional influence on entrepreneurial alertness and business growth in an emerging market context. Institutions and
Economies. pp.93-117.
 Yun, J.J. and et.al., 2019. The role of a business model in market growth: The difference between the converted industry and the
emerging industry. Technological Forecasting and Social Change. 146. pp.534-562.

Thank you!