LSST BM564 Enterprise and Entrepreneurship: Sustainable Business Plan

This presentation outlines a sustainable business plan, focusing on a healthy fruit drink retail business in the UK. It details the motivation behind the business, the process of generating the business idea, feasibility studies conducted, product and service details (Beyond healthy fruit drink), potential market opportunities using the 4Ps of marketing, and the overall vision for the business. The plan emphasizes digital marketing for product promotion and customer engagement, along with the importance of market research and analysis in developing a successful and competitive business. The presentation concludes that expanding with new products and services requires careful analysis, identification of key factors, and expert research to ensure business success.

Enterprise and Entrepreneurship

Table of Content
• INTRODUCTION
• MAIN BODY
• MOTIVATION OF BUSINESS
• PROCESS GENERATE OF NEW BUSINESS IDEA
• FEASIBILITY STUDY
• DETAIL ABOUT PRODUCT AND SERVICES
• POTENTIAL MARKET OPPORTUNITIES
• EFFECTIVENESS OF THE INDUSTRY
• VISION FOR BUSINESS
• CONCLUSION
• REFERANCES

INTRODUCTION
• New business plan refers to activity where company top
management prepares planning, set objective and prepares
structure for achievement revenue and profit.
• Effective business plan is only develop when seniors
implement and analyse market research and factors which
has essential part of organization activity.
• Beyond drink industry is fruit drink retail industry in UK.

MAIN BODY
Motivation of business
• Digital marketing is mainly used in the
promotion of products of the brand and help
them to communicate with their audience.
• In digital marketing communication means
promoting products and attracting customer to
purchase the product.

CONTINUE..
• Process generate of new business idea
• Creative business is mainly developed by uses of new
idea, information collection of essential tools of
business, research of raw material availability, research,
testing and many more.
• Beyond drink industry decide that they firstly develop
and create market research and analysis which aspects
and which techniques engagement is useful for
performance improvement in business.

CONTINUE..
• Generating awareness:
• Survives in competitive market uses of digital
technological tools are the best option which
useful for generate profit and people attraction
will influence by this activity.
• Organizations consider improving their product
awareness in market with application of right and
essential digital technological tools.

CONTINUE..•
• Detail about product and services
• This organization decide from the market research
that most of the people or audience consider and decide to
drink healthy drink which provide some benefits to health.
• Analysis of this term Beyond organization management
team decide that they provide new product which name is
beyond healthy fruit drink with organic fruits and less
sugar.

CONTINUE..
• Potential market opportunities
• Application of 4P's of marketing makes idea about new opportunities of
organization its essential that individual organization uses this approach for management
and efficiency development in organization activities. Because new product services goal
can only achieve by utilization and development of marketing activity. Organization take
decision that they provide this type of product and services and many more things but of
they not decide and prepares structure for provide services to individual needs analysis,
• Product:
• Identification and knowledge about product and services makes better
understanding. .

CONCLUSION
• It has been summarized form the above
reflective study that business decide to influence
their performance with expansion of new
product and services they apply analysis and
identification of multiple aspects and factors and
mainly develop research from application of
experts.

REFERANCES
• Alli, H., 2018. User involvement method in the early
stage of new product development process for successful
product. Alam Cipta: International Journal of Sustainable
Tropical Design Research and Practice.11(1).pp.23-28.
• Bai, W., and et.al., 2017. Organizational structure, cross-
functional integration and performance of new product
development team. Procedia engineering.174.