LSST Business Development Report: BA Film Making & Animation

This report presents a business development analysis for LSST's Bachelor of Arts (BA) in Digital Film Making & Animation program. It begins with a SWOT analysis, evaluating the strengths, weaknesses, opportunities, and threats associated with the program. The report then explores growth opportunities, specifically targeting students interested in animation and filmmaking. A detailed communication plan is outlined, including a marketing strategy focused on social media to reach a target audience of 2,000 students. The plan includes a budget of £50,000 and discusses implementation, monitoring, and control measures to assess the program's success. The report concludes with a list of references supporting the analysis and recommendations.

Introduction to business

Table of Contents
1. SWOT FRAMEWORK...............................................................................................................3
2. GROWTH OPPORTUNITIES....................................................................................................3
3. COMMUNICATION PLAN.......................................................................................................3
4. REFERENCES............................................................................................................................5

1. SWOT FRAMEWORK
The new product that has been taken into consideration by LSST is Bachelor of Arts
(BA) in Digital Film making & Animation.
STRENGTHS
 Huge number of technical and science
related courses offered by LSST. Faculty is highly educated.
WEAKNESSES
 Less adaptive when it comes to bring
change.
 Less diversified culture followed.
OPPORTUNITIES
 To bring new courses for students from
all over the fields. To offer courses in related to digital
film making and animation (Grosser,
Moon and Nelson, 2017).
THREATS
 Other universities within London offers
more number of courses than LSST.
 Changes adopted frequently by other
universities.
2. GROWTH OPPORTUNITIES
Basically, digital film making is said to be a particular subject, which most of the
youngsters are looking forward to grab the knowledge in relation to it. This is where, R&D
Department of LSST. Has thought of launching a whole new course for students is Bachelor of
Arts (BA) in Digital Film making & Animation.
Under this, targeted audience will be the students that are holding the interest of going
into the field of animation and film making (students age with 12 to 25).
3. COMMUNICATION PLAN
Situation Analysis: Specifically, young generation is more into digitalisation, which
basically shifts their mindset from doing any other courses than animation or film making,
because future is based on 3, 4 and 5 dimensions only (Hall and et. al., 2016).
Marketing Communications Objective and strategy: To grab attention of 2000 students,
from all over the world considering social media communication strategy.
Budgeting: Budget of the communication plan of LSST is around £50,000.
Implementation, Monitoring and control: With the help of this stage, the overall plan
will effectively analysed that if the desired position is grabbed by LSST or not, where it was

specifically launching a new course i.e. Bachelor of Arts (BA) in Digital Film making &
Animation. If not, than the appropriate actions will be taken by marketing department of LSST
(Oriesek and Schwarz, 2016).

4. REFERENCES
Grosser, K., Moon, J. and Nelson, J. A., 2017. Guest editors’ introduction: gender, business
ethics, and corporate social responsibility: assessing and refocusing a
conversation. Business Ethics Quarterly. 27(4). pp.541-567.
Hall, C. M. and et. al., 2016. Introduction: The business, organisational and destination impacts
of natural disasters–the Christchurch earthquakes 2010–2011. In Business and Post-
disaster Management (pp. 3-20). Routledge.
Oriesek, D. F. and Schwarz, J. O., 2016. Business wargaming: securing corporate value.
Routledge.