Graduate Challenge Report: LSST's Growth and Marketing Strategies

This report provides an analysis of the London School of Science and Technology (LSST), focusing on its growth opportunities and marketing strategies within the context of the UK higher education sector. The report begins with an introduction to the Apprentice Challenge, highlighting its role in promoting collaborative working and effective communication. It then explores current trends in UK higher education, emphasizing the impact of technology and online education. A SWOT analysis of LSST is presented, identifying the institution's strengths, weaknesses, opportunities, and threats. The report further outlines growth opportunities for LSST and suggests a new product or service, such as courses in design fields. Finally, it develops a marketing communication plan, including a tagline and promotional strategies using online platforms. The report concludes by summarizing the key findings and recommendations for LSST's continued development and success. This report provides a comprehensive overview of LSST's current standing, potential for growth, and strategies for attracting a wider student base.

Graduate Challenge

Table of Contents
Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Current Trends in UK Higher Education Sector..........................................................................1
SWOT analysis of LSST:............................................................................................................1
Growth Opportunities..................................................................................................................2
Recommendations........................................................................................................................3
New Product or Service for LSST...............................................................................................3
Develop a marketing communication plan..................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Apprentice challenge is a popular way to promote collaborative working by bringing together
teamwork as it led to accomplishment of task in a proper period of time (Burgess and et.al.,
2018). The goal is to enhance excellent communication skills so as to avoid confusion and
misunderstanding by motivating the team members to come up with new and innovative ideas as
it enhances the productivity and also inculcate confidence in them. Therefore, it helps in
achieving the goals and objectives and also aids in taking an appropriate decision. This report is
based on London School of Science and Technology and also consist of SWOT analysis that
help in combatting threats by making use of opportunities. Also, this report comprises of various
growth prospects and new product or services and marketing plan so as to gran the attention of
large number of students.
Current Trends in UK Higher Education Sector
UK is considered as the higher education priorities as it makes use of advancement of
technology across the globe (Campbell and et.al., 2016). It provides excellent study materials
with high quality of teaching makes a drastic experience for the learners. Also, it reflects a great
future by promoting a visualized learning so that various skills are instilled among the students.
Online education has not just provided flexibility but also reduce the cost of higher education in
UK and also offers a full time degree to their students. The colleges and institutions are being
ranked high around the globe as it is provide a great path of success to their learners.
SWOT analysis of LSST:
This analysis is done to determine the internal strengths and weaknesses of a firm and
external opportunities and threats (Leki, 2017). In other words, it is a planning tool that aids in
decision making by evaluation the positioning of an organization. In the context of LSST, it is
presented as follows:
Strengths
 Easy access of learning: It provide an easy access of learning by availability of both
online and offline options so as to promote great efficiency and flexibility among
learners.
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 Allows Social interaction: It can connect people through variety of activities and events
and also through tools like discussions and charts.
 Excellent working environment: through proper communication strategy, it provide a
great sense of learning among the students and aids in avoiding confusion and
misunderstanding in them.
Weakness
 Various technological issues: This is one of the major weakness that is being faced as it
creates difficulties in uploading course materials due to slow access of internet.
 Digital Divide: Many learners have become dependent on technology and also there is a
issue of inconsistent supply of power.
Opportunities
 Use of Technology: this provide a perfect learning environment which save time and
provide greater understanding among the students.
 Mobility: Due to technological advancement, learning can be done anywhere at anytime
and promote an interactive learning experience thus improving the overall performance
of the students.
Threats
 Low bandwidth: One of the major threats is less speed or unstable internet which lead to
delay in overall working procedure.
 Lack of power supply: Due to inconsistent power supply, it creates greatest obstacle for e
leaning which possess the biggest threat.
 Policies are not clear: Lack of proper policies may hamper the learning opportunities and
thus increase confusion and misunderstandings among the learners.
Growth Opportunities
London School of Science and Technology (LSST) is a growing and outstanding learning
organisation that has excellent academic professionals (Mok and Jiang, 2018). Also, support staff
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enhance the learning opportunities by providing exclusive freedom of thought and debates. The
main focus is to provide excellent knowledge by providing higher education by both modes that
is online and offline so as to provide a great ease of convenience among the learners. They also
develop varied skills and train them which provide vast future opportunities and thus provide
better working environment. It renders effective teaching and has faculties who are expert in
their respective field and thus improve the overall academic performance of students.
Recommendations
LSST is an organisation that provide higher education with variety of skills and also
provide a unique learning experience among students. This give better social interaction and
develop creative skills with new and creative ideas through debate and also inculcate confidence
and thus improve the overall performance among students. Proper guidelines and policies should
be provided among them so that there is no confusion in them. Also, high bandwidth and good
connectivity of internet help in developing proper e learning as it provides great sense of
understanding among students.
New Product or Service for LSST
LSST deal with variety of courses such as business, health, management and many more
offerings to both undergraduate and post graduates. A new product or service that can be
developed by designing courses such as fashion, jewellery or interior designing as there are vast
future opportunities and also it ensures a great career path for the students.
Develop a marketing communication plan
A new product or service offered by LSST such as designing programmes by targeting all
academic qualified students who are looking for higher educational facilities (Reinhart, 2016)
Although, the institute has received positive ratings due to its strength that includes campus,
location, offerings and value. Proper planning and its implementation help in reaching large
number of audiences from different parts of the world. The appropriate tagline that can be used
to attract large number of individuals can be “Follow your Passion by Finding the Right Path”.
This institute would use online websites and brochures to create an effective promotional
campaign among the students. Also, it would use various online websites such as Facebook,
Instagram that create an awareness regarding the admission dates and procedure of applying and
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so on their respective pages. Also, it would create a propagation plan of posting at least two
stories per week through Facebook and Twitter link.
CONCLUSION
From the above information, it can be summarised that apprentice challenge play an
important role in developing proper teamwork and promote collaborative learning among the
large group of students by providing higher level of education with excellent staff. It can be
analysed that apprentice develop learning skills and provide desirable results that help in
improving the overall academic performance. Also, the SWOT analysis is conducted to identify
the positive and negative parameters so that changes could be implemented in an appropriate
manner.
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REFERENCES
Books and Journals
Burgess, J., and et.al., 2018. Introduction: Applicant work-readiness and graduate employability
challenges in the Asia Pacific. In Transitions from education to work: Workforce ready
challenges in the Asia Pacific. Routledge.
Campbell, S., and et.al., 2016. Social media policy for graduate students: Challenges and
opportunities for professional psychology training programs. Canadian
Psychology/psychologie Canadienne. 57(3). p.202.
Leki, I., 2017. Undergraduates in a second language: Challenges and complexities of academic
literacy development. Routledge.
Mok, K.H. and Jiang, J., 2018. Massification of higher education and challenges for graduate
employment and social mobility: East Asian experiences and sociological
reflections. International Journal of Educational Development. 63. pp.44-51.
Reinhart, P., 2016. The Bread Baker's Apprentice: Mastering the Art of Extraordinary Bread [A
Baking Book]. Ten Speed Press.
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