This report delves into the significant challenges faced by graduates, focusing on skills development and the application of business functions. It explores challenges such as apprenticeship, presentation skills, and a t-shirt design project, highlighting the importance of communication, teamwork, and time management. The report examines how these challenges relate to branding, finance, and operations within a business context. An action plan is outlined, emphasizing specific, measurable, achievable, relevant, and time-bound goals to enhance skills and competencies. The conclusion underscores the value of these challenges in fostering professional growth and providing a framework for effective decision-making. The report also includes references to academic journals and books.