BM561 Business Consulting: Report on LSST HR Problem and Solutions

This report provides a business consulting analysis of the HR challenges faced by the London School of Science & Technology (LSST). It begins by outlining the client's background and the specific problem of declining student recruitment. The analysis includes market segmentation, target customer identification, a SWOT analysis, and a competitor analysis to understand the competitive landscape. The report then uses PEST analysis to examine the political, economic, social, and technological factors affecting LSST's recruitment efforts. Key factors contributing to the problem include market saturation, the impact of the pandemic, and evolving student preferences. The report concludes with recommendations for LSST to leverage new technologies, improve marketing strategies, and enhance its learning environment to attract more students and improve overall business performance. This document is available on Desklib, where students can find a wealth of study resources, including past papers and solved assignments.

Business
consulting

Contents
Executive Summary.........................................................................................................................4
INTRODUCTION...........................................................................................................................6
MAIN BODY ..................................................................................................................................6
Background of the Client ................................................................................................................6
Segmentation ...................................................................................................................................7
Target customer market ..................................................................................................................7
SWOT Analysis ..............................................................................................................................7
Competitor analysis ........................................................................................................................8
Positioning ......................................................................................................................................8
Factors that relates to client's problem ............................................................................................8
Use of PEST analysis to analyze three factors ................................................................................8
Recommendation ............................................................................................................................8
Conclusion.......................................................................................................................................9
REFERENCES..............................................................................................................................10

Business Consulting CW1 template
Prepare a report of 1500 (+/-10%) words for your second project (CW1).
Choose ONE problem from the two problems you pitched for previously in PR1.
Analyze the chosen problem (LSST OR FSB) London School of Science or Fairfield School of
Business critically and provide recommendations.
Follow the guidelines below to structure your work. Please be mindful of grammar and spellings.
Note: This is individual project.
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Cover Page
 Create a cover page or edit a previous one. Add word count.

Executive Summary
Business consulting is the area of professional who provides professional and expert
advice to particular individual that can help to develop understandings and managing properly.
The business consultant serve professional services to adviser by managing their working and
productivity effectively. The main role of business consultant is to help companies optimize and
improve their overall business model. The report covers case study of London School of Science
& Technology that faced the HR issue while operations.

Table of Contents
Table of Contents
INTRODUCTION...........................................................................................................................1
Executive Summary.........................................................................................................................3
INTRODUCTION...........................................................................................................................5
MAIN BODY ..................................................................................................................................5
Background of the Client ................................................................................................................5
Segmentation ...................................................................................................................................6
Target customer market ..................................................................................................................6
SWOT Analysis ..............................................................................................................................6
Competitor analysis ........................................................................................................................7
Positioning ......................................................................................................................................7
Factors that relates to client's problem ............................................................................................7
Use of PEST analysis to analyze three factors ................................................................................7
Recommendation ............................................................................................................................7
Conclusion.......................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business Consulting is the practice of planning, implementing, and education of business
that is used by a person for managing their study and completing the project. This is important
for an individual to develop their understanding and skills regarding a particular topic that can
help to improve the business activities. This mainly helps other organization optimize and
improve their overall business model (Franco, Cárdenas and et.al., 2021). The current report is
based on case study of London School of Science & Technology that develop understanding by
study the market. This is facing issue of marketing issue that can be used to recruit the students.
This problem is related to HR that can be resolved by managing all functions and activities. The
outline of report is analysis information about client, problem which is facing, and solutions.
MAIN BODY
Background of the Client
To develop knowledge and skills about particular topic there is need to have proper
information and research skills that can be used to manage the activities. Business consulting is
the practice of collecting information regarding a particular topic and manage the business
performance. LSST refers to London School of Science and Technology that is private higher
education provider with four campuses. This is the main client that is operating their business by
offering learning opportunities. In this college have approximately 4000 students who reads
regularly for improving their learning and managing business activities. The students in such
college have take part in different courses and program that can help to manage business
activities.
The LSST who is the client faces issue of IT department such as recruitment of students
has become highly saturated overtime. It faces a shift in market relates to teaching method that
affected the business negatively. The human resources management of LSST needs to resolve
this issue by increasing recruitment opportunity for students and develop business activities. This
is important for HR and IT department to make the use of their skills and abilities for the purpose
of recruiting best employees by using different marketing methods that can help to provide
information and manage the activities (Burgos, Lavado, Huamán and Muñoz, 2021).

Segmentation
Segmentation is the business model which is used by employer to divide the marketplace
into different segment for the purpose of meeting target audience. This can help to provide
information and attract people from the selected market. This is important for an organization
and business to analysis the marketplace and maintain performance. LLST has been used
segmentation to divide its recruitment problem into Geographic, demographic, psycho graphic,
and behavioral.
Geographic – LSST can operate its campus at multiple locations where it can appeal and
analysis the market to provide information.
Demographic – LSST is going to focus on age and education courses that will help to
influence number of students and push them to take entrance (Thompson, 2018).
Psycho graphic – To solve the recruitment issue client also use distance learning, and
other marketing method with the help of IT that will help change student mind and support to
increase students.
Target customer market
A target market is defined as group of customers who identify their needs and wants in
market then provide kind of products and services. This is important for an organization to
identify who is their main customers and how they can develop their business performance. In
context to London School of Science & Technology, targeted customers is student between that
age of 18 to 30 years old. The students who wants to develop their learning and skills needs to
take part in college that support to build their future career. LSST will conduct a online event due
to pandemic where it invites all students who recently completed their higher secondary and
looking to a good business school (Lafortune, Riutort and Tessada, 2018).
SWOT Analysis
By conducting the SWOT of LSST, Strength is positive reputation in the external
community, good size and structure of campus, and friendly and safe environment for students.
The weakness are lack of student recruitment, that affected the business. The opportunities are
use of marketing channel and virtual learning that can help to attracts the number of students and
support to increase business performance. The threat of LSST is budget crisis, development of
another university in area.

Competitor analysis
This can be explained as framework which is used by business concern to operate their
business. The researcher has conducted the research where its states main competitors of LSST
are Transactor Global Solutions Limited, Luntstone Limited, and FSB (Kirillov, Wu, He, and
Girshick, 2020).
Positioning
By increasing number of students and solving HRM issue chosen client maintain higher
position in the education market.
Factors that relates to client's problem
LSST is the client faces issue of IT department that the market for hiring of students has
become saturated overtime. The another issue is pandemic that affected the business and learning
of students, and another is lack of skills and abilities in relation to human resource that can be
used to organize and manage the business activities (Stroh, 2019).
Use of PEST analysis to analyze three factors
Doing PESTLE analysis, changes in government regulations and pandemic issue can be
create the problem for LSST to continue its operations in education sector. Increase in inflation
rate of UK can could be challenging for students to take entrance. By considering social factors,
buying behavior of students and people is changing that create issue of recruiting potential
students. The technological factor involves new technology and innovation that can help to
influence people and run business. The IT department of LSST uses technological factor by
introducing new learning method and marketing channel, it can influence the number of students
that can help to operate a business and manage the higher performance. By considering legal
factor, all regulations in relation to health and safety, education, and recruitment followed by
tutor for improving students learning and managing activities. Moreover, contribution in CSR
and minimum wastage under environment factor can be used to LSST operation (Voigtlaender
and et.al., 2019).
Recommendation
To run and successfully operation of business is important aspect by managing and
organizing the activities. A person who have good knowledge and skills about particular topic
became opportunity to set their own business and maintain higher performance. To resolve the

recruitment issue under human resource management, HR management needs to use new
technology along with IT department where it can provide new learning methods to their
students that would attracts and make decision. The management also needs to understand issue
of their students and tutor then offer kind of services which can help to operate business
activities. To organize and manage the working there is need to have good communication,
recruitment, and problem solving skills that can help to solve problems in relation to LSST and
supports to organizational development. Use of new technology and marketing is effective
source of solving issue that is facing by company and reducing productivity. With the help of
new technology and innovation chosen industry can take competitive benefits by increase
number of students and providing them new learning methods that can help to develop business
productivity.
Conclusion
From the report it can be concluded that business consulting is the area of research where
people collect information regarding particular topic and manage the business activities. To
manage a business and organize performance there is need to focus on resources and functions
which needs to perform accurately. Recruitment of students is most important for running LSST
in changing environment where IT department and human resources management uses their
communication, technical, and time management skills that supported to operate business
regularly and organizational development. To face the competition there is need to introduce
better quality of services and learning environment that can help to manage the higher
performance and increase productivity.

REFERENCES
Books and Journal
Franco, A. F. E., Cárdenas, C. J. A., and et.al., 2021. Business Consulting De Andina Plast
SRL (Doctoral dissertation, Pontificia Universidad Catolica del Peru-CENTRUM
Catolica (Peru)).
Burgos, J. M. C., Lavado, B. R. J., Huamán, J. L. M. and Muñoz, C. A. M., 2021. Business
Consulting–Molitalia SA (Doctoral dissertation, Pontificia Universidad Catolica del
Peru-CENTRUM Catolica (Peru)).
Thompson, K., 2018. Evidence for Applying Contemporary Gestalt Theories to a Business
Consulting and Executive Coaching Practice. Gestalt Review. 22(2). pp.249-263.
Lafortune, J., Riutort, J. and Tessada, J., 2018. Role models or individual consulting: The impact
of personalizing micro-entrepreneurship training. American Economic Journal: Applied
Economics. 10(4). pp.222-45.
Stroh, L. K., 2019. The basic principles of effective consulting. Routledge.
Kirillov, A., Wu, Y., He, K. and Girshick, R., 2020. Pointrend: Image segmentation as rendering.
In Proceedings of the IEEE/CVF conference on computer vision and pattern
recognition (pp. 9799-9808).
Voigtlaender, P., and et.al., 2019. Mots: Multi-object tracking and segmentation. In Proceedings
of the IEEE/CVF Conference on Computer Vision and Pattern Recognition (pp. 7942-
7951).
(Franco, Cárdenas and et.al., 2021) (Burgos, Lavado, Huamán and Muñoz, 2021) (Thompson,
2018) (Lafortune, Riutort and Tessada, 2018) (Stroh, 2019) (Kirillov, Wu, He, and
Girshick, 2020) (Voigtlaender and et.al., 2019)