BM561 Business Consulting Research Report: LSST HR and IT Issues

This report, prepared for a BM561 Business Consulting assignment, examines the challenges faced by the London School of Science and Technology (LSST), focusing on issues in Human Resources (HR) and Information Technology (IT), particularly concerning student recruitment. The report provides an overview of the client, LSST, and the problems it faces, including a decline in recruitment due to a lack of marketing and the shift to online learning during the COVID-19 pandemic. It includes segmentation analysis (geographic, demographic, psychographic, and behavioral), target market identification, and a SWOT analysis. A competitor analysis identifies key rivals, and positioning strategies are discussed. The report employs PESTLE analysis to evaluate the political, economic, social, technological, legal, and environmental factors affecting LSST. Recommendations are provided to resolve recruitment issues, including leveraging digital marketing and career opportunities. The report concludes by emphasizing the importance of continuous focus and adaptation in business consulting to address emerging challenges and optimize performance.

BM561 Business
Consulting CW1
Research Report

Executive Summary
Business consulting is defined as professional area in which students are involved to get
education and develop their understanding about particular topic. This is important for each
individual to take part in different degree program as they are interested in order to get better
opportunity. It carter the professional services by managing all functions and activities. This also
advise what needs to do further and how to optimise the business model. The present report is
based on case study of LSST where different types of HR issues arises and needs to resolve
properly.

Table of Contents

INTRODUCTION
Consultant to business is the activity of planning, managing, implementing and education
of different courses that relates to syllabus and supports to complete the study in certain period of
time. Each individual needs to have skills and abilities to work as it supports to manage all
activities. The current report is based on case study of LSST which is a London based college
specialization in science and technology (Franco, Cárdenas and et.al., 2021). The college is
facing the issue of recruitment due to lack of marketing and awareness between students. The
HR department will resolve issue with the help of IT department as use of digital marketing
channel for creating awareness and maintaining good performance. The report highlight
evaluation of collected data regarding client, problem which is facing, optimum solution that
supports to run their functions.
MAIN BODY
Background of the Client
LSST is the main client of current study that could be explained to London School of
Science and Technology that provides higher studies along with four campuses to their students.
The students who learns from this college gain different kind of knowledge ans attainment which
are used to translate the problem and solve it effectively. In this college more than 4000 students
are reading for improving their learning capacity and functions. This is taking part in many
courses which could be affect the students and help to build their career (Burgos, Lavado,
Huamán and Muñoz, 2021).
The LSST is the larger size industry where number of students reads regularly, and
develop their knowledge as well as skills to complete any study. The LSST is facing the major
issue that relates to HRM and IT such as recruitment of students became more saturated which
affected the productivity and profitability negatively. This is essential for Human resource
department to understand this issues and put their efforts to resolve it. In other words, this is an
opportunity for HR and IT department to use their skills and ability optimally in resolving issues
and participate in growth of college.

Segmentation
Segmentation is the effective business model which is used by business concern to break
the marketplace into sub segment for the purpose of meeting target audience. The segmentation
involves whole marketplace where number of people or students take part to enhance their skills
as well as abilities to work. This has been divided into Geographic, demographic, psycho
graphic, and behavioral.
Geographic – LSST consider multiple places and campuses to provide the education to
their students (Thompson, 2018).
Demographic – The college mainly focuses over age group of students who have
completed their under graduation. .
Psycho graphic – This also involves student's behavior and provide distance learning
courses which can help to increase the number of students and maintain higher performance.
Target customer market
A target market is delimited as group of people who have collected to get satisfaction
after filling their needs and wants. It has seen that there are different needs and wants of people
who have entered in market for the purpose of buying particular services. In relation to LSST,
targeted customers are student between the age of 18- 30 as they have completed their under
graduation and looking for higher studies for the purpose of building their career. The college is
going to provide different type of learning courses in various field that would help to attarct the
people and encouraged to take admission (Lafortune, Riutort and Tessada, 2018).
SWOT Analysis
The strength of LSST is having higher reputation in external community, having larger
size and structure. This also provides many campuses to their students by creating safe
environment. The weakness is lack of recruitment, having more college which creates
competition, and less focus that create challenges. The opportunity of selected college is use of
digital marketing and tool to reach the needed students, using virtual learning classes and
bringing new courses that influences students. The threats are higher budget, development of
another university area, and changing in government regulation that could bound the people.

Competitor analysis
To operate a business and college there is need to analysis the competitor as it states what
kind of services and products should be provided by management to increase more productivity.
If there is less competition then could be opportunity for organization to regulate their business
effectively. In case of LSST, main competitor are Transactor Global Solutions Limited,
Luntstone Limited, and FSB (Kirillov, Wu, He, and Girshick, 2020).
Positioning
LSST will gain higher position in education industry as HR department will resolve
recruitment issue by increasing or recruiting more students.
Factors that relates to client's problem
LSST faced the HRM and IT relates issue that affected the productivity and performance
negatively. The another issue is Covid-19 due to which all colleges has been closed and
providing digital or online classes. The students are not interested to get online classes that
reduce profitability (Voigtlaender and et.al., 2019).
Use of PEST analysis to analyze three factors
PESTLE analysis refers to model used by individual and business concern for the
intention of managing all functions and activities. This involves political, economical, social,
legal, technological, and environmental. By considering political, government has changed the
education policies and other regulation due to which students from different country are not
allowed to remote that affected the LSST negatively. To look social factor, buying behavior of
students regarding admission in LSST is changing as they are not interested to get online classes
resulting less number of students. To consider economical factor, inflation rate of UK has been
decreased due to Brexit that reduced the fee structure of LSST could help to develop business
performance by increasing number of students. Under technological factor, use of innovation,
digital channel, and online classes are used by LSST for the purpose of continuing their learning
classes that impacted positively and supported to increase the business activities. All legal
policies such as health and safety, data protection, employment laws and other are followed by
company that can help to operate the functions regularly. Moreover, contribution in CSR
activities, and minimum waste have been followed by college that supported to operate the

business and maintain the higher performance. This also bring changes in their existing
performance that could support more effectively (Stroh, 2019).
Recommendation
Each organization aims to operate their business successfully by bringing change and
managing all functions effectively. Having good knowledge and skills regarding particular topic
could be opportunity for business industry to regulate their business. It has seen that recruitment
is the major task for each organization, college and other places as it supports to maintain day by
day operation. In case of LSST, recruitment issue can be resolved by HR department as it
analysis needs and work with IT department for the purpose of conducting online interview
round and select the students for increasing their learning students. Moreover, IT department is
used to promoting the brand or college for higher education in competitive environment as it
increase its learning method as well as courses that influence people and pressure to make
buying decisions. The college should also provide career opportunities to their students which
supports to manage all functions and activities effectively. The HR department resolve the issue
by adopting changes and providing training to its staff for improving learning methods (Kirillov,
Wu, He, and Girshick, 2020).
Conclusion
The above report has been terminated that business advising is the era of study which has
been conducted by an individual for the purpose of understanding topic and increasing their
knowledge. The main objective behind research is to bring more insights about given topic and
share their option with others for taking right action. To managing and arranging business
activities there is need to have continuous focus as it helps to identify the problem which might
be rise while working and also affect the organizational productivity. In current research, college
has faced the problem of less recruitment of student within Covid period and lack of awareness
between students where use of digital classes and technology helped to management to resolve
their issue and increase the number of students. This has supported to develop the business
productivity and profitability by managing all functions and activities effectively.

REFERENCES
Books and Journal
Franco, A. F. E., Cárdenas, C. J. A., and et.al., 2021. Business Consulting De Andina Plast
SRL (Doctoral dissertation, Pontificia Universidad Catolica del Peru-CENTRUM
Catolica (Peru)).
Burgos, J. M. C., Lavado, B. R. J., Huamán, J. L. M. and Muñoz, C. A. M., 2021. Business
Consulting–Molitalia SA (Doctoral dissertation, Pontificia Universidad Catolica del
Peru-CENTRUM Catolica (Peru)).
Thompson, K., 2018. Evidence for Applying Contemporary Gestalt Theories to a Business
Consulting and Executive Coaching Practice. Gestalt Review. 22(2). pp.249-263.
Lafortune, J., Riutort, J. and Tessada, J., 2018. Role models or individual consulting: The impact
of personalizing micro-entrepreneurship training. American Economic Journal: Applied
Economics. 10(4). pp.222-45.
Stroh, L. K., 2019. The basic principles of effective consulting. Routledge.
Kirillov, A., Wu, Y., He, K. and Girshick, R., 2020. Pointrend: Image segmentation as rendering.
In Proceedings of the IEEE/CVF conference on computer vision and pattern
recognition (pp. 9799-9808).
Voigtlaender, P., and et.al., 2019. Mots: Multi-object tracking and segmentation. In Proceedings
of the IEEE/CVF Conference on Computer Vision and Pattern Recognition (pp. 7942-
7951).
(Franco, Cárdenas and et.al., 2021) (Burgos, Lavado, Huamán and Muñoz, 2021) (Thompson,
2018) (Lafortune, Riutort and Tessada, 2018) (Stroh, 2019) (Kirillov, Wu, He, and Girshick,
2020) (Voigtlaender and et.al., 2019)