LSST Business Consulting: Analyzing Marketing Department Issues

This report presents a business consulting analysis of the London School of Science and Technology (LSST), focusing on the challenges faced by its marketing department. The analysis identifies issues such as high competition, ineffective marketing strategies, and a lack of information-based decision-making. Key areas of importance, including competitor analysis, STP (Segmentation, Targeting, and Positioning), and PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) evaluation, are critically examined. The report concludes by highlighting the top three issues experienced by the client, offering insights into improving LSST's marketing performance and competitive positioning. Desklib provides access to this and other solved assignments for students.

Business Consulting

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Explaining who is client and what are the problem facing by it.................................................1
Critically analysing and presenting the areas of importance to the client...................................2
Explaining top three issue experienced by client........................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business consulting is the process of analyzing the operational practices conducted by the
client company to give advice on improvement areas. In the current era, competition has reached
peaked level which has inclined the complexity that is requires business to implement corrective
action enhancing its performance. The current report is based on London school of Science and
Technology (LSST) which is one of the successful college operating in different areas of
London. It will focus on evaluating marketing departmental problems faced by the organization.
The current study will highlight areas of importance to client by using competitors, target
market and influencing factors from external environment so that to threes issues can be
identified.
MAIN BODY
Explaining who is client and what are the problem facing by it
London school of Science and Technology is one of the private owned university which
is client of the current study. The particular college offer the educational service in the academic
sector which is concerned to be leading organization by offering courses on business,
management, health & social care, computing and IT. the current study has focused on
marketing department of the firm which has few lacking areas that is hampering its competitive
position. The main contact is made with Harpreet Kaur who is dean of specified university of
Aston Birmingham campus.
From the evaluation, it can be interpreted that company is performing good but possessing
few limitations which is affecting the ability to accomplish organizational objective. The one of
the significant lacking part is not having qualified skill employees, effective utilization of
resources, etc. in addition to this, it can be specified that there is higher competition in the
industry which is impacting the firm’s performance. There is no availability of clear strategy for
growing in market so that inclining student application can become possible. These are the few
lacking areas which are leading to impact the functioning of company in longer run &
influencing ability to deal with competition prevailing in market. On the basis of this, it can be
mentioned that students are not provided required level of information which can allow them to
have favourable aspect fro decision making. This major issue which is needed to be overcome
by marketing department through taking crucial course of action.
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Critically analysing and presenting the areas of importance to the client
There are various areas which are needed to be focused by London school of Science and
Technology in order to gain the knowledge that is hampering its competitiveness. The crucial
areas which are needed to be improved by analyzing its significance in turn implementing
relevant strategy can become possible (Miller, 2021). This can be done by paying attention on
following areas.
Competitors analysis
From the assessment of the given information, it can be analyzed that currently the
company is facing several lacking parts due to its inability to coordinate with changing
circumstances. In the present academic environment in London, there are several new operators
who are entering into the market due to less barriers. On the basis of this, it can be mentioned
that competitors in UK is proliferating the mentioned college. The main reason that can be
articulate that is resulting into such performance is ineffective implementation of marketing
practices. It has failed to create good awareness among the students which is diverting the
attention of students to other institutions (Hatzijordanou, Bohn and Terzidis, 2019). Another
cause behind ineffectual presentation of competitiveness and skills developing ability among
students. On the basis of this, it can be stated that there are several colleges which are entering
into the market due to the lower barrier & enhanced needs of customers. this is one of the
external factor which has negative influence on functioning of specified organization so that
relevant action should be applied to make improvements.
STP
It is one of the crucial technique of marketing that provides assistance in e gaining
relevant information about the market (The segmentation, targeting, positioning (STP)
marketing mode,. 2021). It is helpful in meeting the organizational objective of attaining higher
market share through targeting correct segment in turn achieving objective such greater
profitability, leading position in sector, etc. can become possible.
Segmentation
It is exerted by paying attention on four types basis such as behavioral, psychological,
geographical and demographic. It is highly important for the company to pay attention on
segmenting customers on particular basis so that enough capability to apply relevant strategy can
become possible. From the evaluation it can be mentioned that LSST should conduct the
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significant segmentation by paying attention on attracting customers on geographic and
psychological basis. It can allow to get the ability to achieve significant insights about the
requirements and influencing factor so that developing marketing strategy in effectual manner
cam become possible. This can aid in having systematic approach when planning ahead of
potential activities to get competitive benefits.
Target customer market
Targeting the corrective audience is highly important for the mentioned organization so
that effective by identifying the needs and wants of segmented customer (Fraussen, Albareda
and Braun, 2020). From the assessment, it can be interpreted that students wants to develop
effective set of skills such as communication, professionalism, time management, etc. for this
purpose, targeting on the selected basis can assist in making suitable strategy through ensuring
implementation of such programs that can allow to build these attributes. Targeting customers
who are ready to participate in such program that has career oriented approach can be easily
attracted
Positioning
It is related with positioning in market by developing image in mind of targeted
audience (Jan and Victor, 2019). LSST in the current educational environment has positioned as
one of top university. There is requirement to clarify its competitive advantages by ensuring its
quality of services, effective faculty, advanced facilities, good career developing approach, etc.
tis can help in overcoming prevailing level of competition.
PESTLE evaluation
Political factor
There are several political factors such as stability, public funding, foreign students,
league tables, changes of government policies, etc. (El Khateeb and Shawket, 2022). these
factors have influence on the LSST which might affect the ability to operate and offer
educational services to students.
Economical facto
The availability of fund, changes to economic climates, student’s debt, job market,
legislation alteration, etc. are the elements that play role of affecting the smooth processing of
educational institution. Availability of fund, prevailing job opportunity and debt of students are
the few factors that impact the ability of enrolling admission.
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Social factor
Societal pressure & cultural trends, media, impact of climate change on cultural factors,
willingness to study, attitude about other students, acceptance of debt, etc., are the major factors
that impact functioning of company. On the basis of this, information it can be mentioned that
London school of Science and Technology can get affected from these elements.
Technological factor
Online learning, augmented alternatives, cost funding availability of technology, cost,
advanced technology, etc. are involved in the technological aspect which are required to be
dealt by the company in positive manner so that effectual position in sector can be attained.
Legal factor
Cost of compliance, new legislations, Brexit, educational standards, etc. legal factor that
ensues smooth functioning of university. In absence of this, the particular organization can face
challenges to offer educational service to students which enable company to adhere the same for
successful functioning.
Environmental factor
Resource availability to optimize, positive impact of climate, decline of carbon foot
print, etc. are needed to be followed for by college for gaining trustworthiness and credibility in
market.
Explaining top three issue experienced by client
From the evaluation, it can be mentioned that top three issues that is faced by the
mentioned client is higher competition, ineffective implementation of marketing technique and
lack of information based decision making approach. These the crucial issue that has been
recognized throughout the whole analysis as it is resulting into ineffective performance of firm.
 There is higher level of competition which is rising due to easy entry and lack of barrier
and low competitive ability is hampering the growth & development of company. It is
resulting into low availability of students for making admission which has influences
stability & profitability.
 LSST has not exerted appropriate marketing strategy by paying attention on STP which
is offering insufficient information to students. For attracting students regarding
admission, it becomes essential to concentrate on delivering significant details that match
with needs of learners which is not properly done by mentioned firm.
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 The implementation of strategy for stabilizing and positioning is done by firm without
lack of consultation with external factors. There is lower involvement of approach that
can dealt with uncontrollable factor in effective manner which is adversely affecting
performance of company.
CONCLUSION
From the above report it can be concluded that business consultant helps in gaining crucial
information about prevailing lacking areas so that significant improvement can be implemented.
The current study has involved information regarding client and prevailing issues such as higher
competition, etc. Present report has given emphasis on conducting competitors’ analysis, STP
and PESTLE evaluation. The study has identified three important issues like ineffective
marketing strategy, higher competition and lack of information based decision.
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REFERENCES
Books and Journals
El Khateeb, S. and Shawket, I.M., 2022. A new perception; generating well-being urban public
spaces after the era of pandemics. Developments in the Built Environment. 9. p.100065.
Fraussen, B., Albareda, A. and Braun, C., 2020. Conceptualizing consultation approaches:
identifying combinations of consultation tools and analyzing their implications for
stakeholder diversity. Policy Sciences. 53(3). pp.473-493.
Hatzijordanou, N., Bohn, N. and Terzidis, O., 2019. A systematic literature review on competitor
analysis: status quo and start-up specifics. Management Review Quarterly. 69(4). pp.415-
458.
Jan, A.D.A. and Victor, S., 2019. Measuring the Effectiveness of Segmentation, Targeting and
Positioning Strategy of L’oreal Products in Kingdom of Saudi Arabia. IJO-International
Journal of Business Management. 2(09). pp.68-79.
Miller, A., 2021. Teen Therapy Center Business Consultation Project & Marketing
Plan (Doctoral dissertation, CALIFORNIA STATE UNIVERSITY, NORTHRIDGE).
Online
The segmentation, targeting, positioning (STP) marketing model. 2021. [Online]. Available
through: < https://www.smartinsights.com/digital-marketing-strategy/customer-
segmentation-targeting/segmentation-targeting-and-positioning/ >.
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