London School of Science & Technology Business Consulting Presentation

This presentation analyzes the challenges faced by the London School of Science and Technology (LSST), focusing on marketing and human resource management. The presentation identifies problems such as high competition, unskilled employees, and ineffective marketing strategies in the marketing department, and lack of retention, poor working environment, and ineffective recruitment strategies in the HR department. It then proposes solutions, including introducing specialized courses, improving management, recruiting skilled employees, and enhancing marketing strategies for the marketing department, and implementing effective recruitment strategies, improving the working environment, and developing retention and performance management strategies for the HR department. The presentation also includes a review of competitors and the industry, and concludes with a summary of key findings and recommendations, along with the skills and experience of the members of the consulting group to solve the business problems.

BUSINESS
CONSULTANT-

TABLE OF CONTENT
 Introduction
 Problem Identification
 Recommendation solution
 Competitors and industry review
 Skills and experience of members
 Conclusion
 References

INTRODUCTION
 Marketing department of company is responsible
for promoting products and services, increasing
sales volume and market share so that it can
achieve its objectives. Marketing manager of LSST
has planned various strategies in order to expand
market share of company. This presentation is about
various problems that are faced by London school
of science and technology in the industry.

CONT.
 Competition: There is high level of competition in
the industry LSST operate due to entrance of new
colleges with attractive and innovative marketing
strategies so that they can easily influence students to
choose their college over other competitor. Therefore
increasing competition level is threats for marketing
manager to formulate appropriate strategies so that
company can regain its market position.

CONT.
 Target market: LSST marketing department
has planned to target younger generation of UK
and people that want to enhance their
knowledge and skill on continuous basis to
enhance its profitability and sales volume.
Marketing department of company has also
planned to attract students that have poor
financial condition but have ability to learn
various skills and knowledge or highly
qualified for providing professional course.

CONT.
 Scope of market: It can be stated that marketing
department of LSST had wide scope of market to
attract large number of customers such as it can
enhance customer’s satisfaction through providing
appropriate and qualitative services. Company also
use social media sites in order to market its
products and services to large number of customers
and increase its sales.

PROBLEM IDENTIFICATION:
 There are various problems identified in effective marketing
of products and services so that predetermined goals and
objectives can be achieved. Thu different problem faced by
marketing department of LSST College are as follows:
 High competition: One of the most important threats which
is faced by LSST College is increase level of competition
within industry. There are number of college with attractive
marketing strategies and high skilled employees that are
working for years to run college

CONT.
 Unskilled employees: Another problem that was faced
by marketing department of LSST is unskilled and
untrained employees to market its products and
services to customers. Less skilled employees are not
able to plan effective strategies and influence people to
choose LSST College. Thus, high employee’s turnover
and less ability of high skilled employees has impacted
adversely on performance and productivity of firm.
 Inappropriate marketing strategies: Marketing
department has used odd and inappropriate marketing
strategies to influence customers.

CONT.
 Ineffective management of people: LSST has
unorganised organisational structure so work of
different individual is unable to coordinate towards
achievement of organisational goals. Marketing
manager is not able to effective supervise and
monitor performance of each employees thus
impact on company profitability and sales volume.

RECOMMENDATION SOLUTION:
 On the basis of above analysis of various problem that are
faced by marketing department of company there are some
solution or recommendation so that company can effective
expands its market share and increase its brand image.
 Introduction of specialised courses: Company by launching
various specialised professional course such as CIPD, ACCA
and CIMA in specialised area can gain competitive advantages.
Introduction of innovative course in products portfolio of firm
helps marketing department to easily influence customers to
choose LSST College.

CONT.
 To improve management: LSST college marketing manager has
to effective managed all resources and people that are working
within firm for achievement of objectives. It should use innovative
technology such as information system to monitor performance of
each employee and plan various ways to improve performance for
growth and success of business.
 To recruit highly skilled employees: Company should recruit
highly skilled, qualified and experienced employees so that it can
retain existing customer’s satisfaction and enhance its brand
image.