Apprenticeship, LSST, and UK Higher Education: A Detailed Report

This report provides a comprehensive analysis of the London School of Science and Technology (LSST), a higher education provider in the UK. It begins with an introduction to apprenticeships and their importance, followed by an overview of LSST, including its founding and focus on business, computing, and management courses. The report then examines current trends in UK higher secondary education, such as diversity and the use of artificial intelligence. A SWOT analysis of LSST is presented, highlighting its strengths (e.g., online resources, high-tech sources) and weaknesses (e.g., limited time, lack of practical knowledge). The report also explores LSST's new products and services, including new courses in computer technology and environmental-related subjects, and outlines a marketing communication plan, including target market, communication strategies (verbal, non-verbal, visual), and segmentation, targeting, and positioning. The report concludes with a summary of key findings and a list of references, emphasizing the significance of apprenticeships in the modern era and LSST's position in the industry.

Apprenticeship

Table of content
 Introduction
 London School of Science and Technology
 Current trends in the UK higher secondary education
 SWOT Analysis of LSST
 New product and services of LSST
 Marketing communication plan for LSST
 Conclusion
 References

Introduction
• Apprenticeship is one of the most important as well as challenging role
as it helps an individual to learn and acquire various skill set that is
required to deal with various situations that are happening in the current
scenario. London School of Science and Technology is an institute that
is founded by Mr Syed Zaidi in the year 2003 and is privately owned
and managed and is geographically located in the UK. In this
presentation there is an elaborated discussion done of this school and
different factors that directly as well as indirectly affects and impacts
the working of the organisation.

LONDON SCHOOL OF SCIENCE AND
TECHNOLOGY
London School of Science and Technology is a higher education provider
in the UK that is working since 2003 and is well known for its business,
computing and management courses. It is also a privately managed firm
that focuses on providing quality education in London to all the
students that are willing and able to study in that institute.

Current trends in the UK higher secondary
education
There are a number of trends that impacts the current higher secondary
education and all of them are discussed below briefly-
• Diversity- There is a trend in the current situation that all the people
study together with the same enthusiasms and zeal irrespective of caste,
colour, religion, etc. and it is very important in the present. London
School of Science and Technology also sees students from all over the
world and all studies in the school with same equality.

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• Artificial intelligence- AI as it is said is a technology that is most
commonly used in schools and it has proved very beneficial too in the
long run aspects as it helps both the school as well as the students of
London School of Science and Technology as it uses it in an
appropriate manner.

SWOT Analysis of LSST
Strengths Weaknesses
•One of the most strong points of
London School of Science and
Technology is that it has highly
developed and advanced new online
resources that helped it to survive in
the industry.
•The above school also possess a
high technology sources that helps it
to gain trust of the students that
proves beneficial in the long run.
•London School of Science and
Technology’s weakness is that there
is a limited time available that
hampers its performance.
•Also there is lack of practical
knowledge as well as exposure that
helps an individual to gain
advantage in future but it lacks in
LSST which looms as one of its bog
weak point.

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Opportunities Threats
•There are many opportunities
available in the industry in which
London School of Science and
Technology operates as it is highly
dynamic in nature and can prove
useful for the school if used in an
appropriate manner.
•Also it can use the online platform
to its advantage as it one of the
biggest opportunity in front of the
•As London School of Science and
Technology operates in a competitive
industry many other competitors also
provide similar services to its
customers and it possess as a threat
for the school.
•Apart from this faculty size and
quality is also diminishing that
directly hampers the working of the
institute.

New products and services of LSST
The London School of Science and Technology is coming up with various
new services so as to carter the needs, requirements, and demands of all
the sectors. The new things that the school is coming up with is new
courses for students like computer technology, environmental related
subjects so that all the students that are interested in these fields can
also join with the institute for better learning as it has many
professional teachers for that too.

Marketing communication plan for LSST
Target market- The London School of Science and Technology target
market is the students that are able and willing to study in the UK so as
to make a brighter future in the coming time. It also emphases on
providing various things that are very different from its competitors so
that it can attract much more individuals as compared to others that are
working in the similar industry.

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Communication strategy- The school that is The London School of
Science and Technology uses various communication strategies in order
to reach maximum number of people at a given period of time. It
mostly uses three strategies that is verbal, non verbal, and visual so that
it can leave a positive impact on the minds of students that are willing
to study with the institute.

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Segmenting targeting positioning- It is a process that is much wider in
term and includes various small aspects that altogether make it a wider
one. As segmentation is segmented each individual thing separately,
targeting means striking the right chord between the institute and
students. Whereas positioning is the correct order of each and
everything and that too in a precise manner.

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Marketing Mix- These are tools that are used by different firms so that it
can market its product or service in an appropriate manner so that it can
sustain in the competitive market for a much longer period as compared
to its rivals. There are different aspects of it and all are explained below
with the context of The London School of Science and Technology-

Conclusion
Apprenticeship is one of the most essential aspect in the modern times as it
helps an individual to gather information as well as experience that
possess a lot of value in the current and future scenario. From the above
it can be concluded that the school The London School of Science and
Technology is a well placed institute that is working exceptionally well
in the industry to stand ahead of its competitors.

References
• McCarthy, M. A., Palmer, I. and Prebil, M., 2017. Connecting
apprenticeship and higher education: Eight recommendations.
• Onyima, J., Nzewi, H. and Chiekezie, O., 2016. Effect of
Apprenticeship and Social Capital on New Business Creation Process
of ‘Immigrant’Entrepreneurs. Available at SSRN 2780444.
• Schalk, R., 2017. From orphan to artisan: apprenticeship careers and
contract enforcement in The Netherlands before and after the guild
abolition. The Economic History Review. 70(3). pp.730-757.

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