Organizational Strategy and Analysis Report: Lucas Batteries

This report provides a comprehensive analysis of Lucas Batteries' organizational strategy. It begins with an introduction to the company and its mission. The main body includes a PESTLE analysis, evaluating political, economic, social, technological, legal, and environmental factors impacting the company. A SWOT analysis identifies Lucas Batteries' strengths, weaknesses, opportunities, and threats. The report also examines the perspectives of stakeholders, including customers and suppliers, and discusses the company's industrial position and competitive landscape. Potential links with other companies like Ducati, Pirelli, and Mercedes-Benz are explored to highlight collaboration opportunities. The report concludes with a summary of key findings and recommendations for future strategic improvements, emphasizing the need for innovation and customer satisfaction. References to relevant academic literature are also included.

Organizational Strategy

TABLE OF CONTENT
INTRODUCTION
MAIN BODY
CONCLUSION
REFERENCES

INTRODUCTION
An organizational strategy is the sum of the actions a company intends to take to achieve long-
term goals.
Together, these actions make up a company's strategic plan. Strategic plans take at least a year to
complete, requiring involvement from all company levels.
This report includes questions such as Company Overview, Pestle Analysis of Lucas Batteries,
SWOT analysis of Lucas Batteries, Perspective of Stakeholders, Industrial Position.

Company Overview
The Lucas battery brand promises this high quality performance, no
matter how harsh the conditions and that is why drivers trust Lucas to
deliver power they can rely on.
The diverse range covers much more than just the automotive market,
with batteries specifically designed for many applications including
marine, industrial, leisure, mobility and golf.

Pestle Analysis of Lucas Batteries
Political Factors-
These factors play a role which is related to long term
profitability of the company. They are operating in more
than dozen countries which has lead to expose them to
the risk and factors in different countries. To achieve
success Lucas batteries has understood the impact of
dynamic environment and the risk of every country they
operate in

Industrial Position
Lucas batteries is making batteries since the year 1910 for the
automobiles. Since the last few years company has gained recognition
in the market against brands such as Amaron and Exide. Apart from
this they have improved their services and features such as warranty of
the product which is more than any brand is offering in the market.
To add they have developed batteries for every type of vehicle in the
current market with a high range of life. Their management of supply
chain is considered to be the best because of their outlets in many
areas. That make it easy for them to interact with the supply chain and
make changes if it is needed.

SWOT analysis of Lucas Batteries
Strength-
This company is the only company in the market that offers the consumer a
service of lifetime warranty. They have huge network in the local areas so
that service and repairing of the work is not an issue.
Lucas provide batteries for almost every kind of car or trucks that are
currently present in the market. They have invested in advertising and
marketing aspects which is necessary to spread the awareness and that has
helped them gain recognition in the market

Perspective of Stakeholders
People who come under this plays a role and have a impact on the company and their operations such as
customers and suppliers. Every business has different nature some of them are more customer centric and
some are not.
That is why it is important to take the steps which are necessary as that is how the company can fulfill the
requirement of the customers. Just like that Lucas batteries has selected their target audience which makes it
necessary for the customers to fulfill the needs of them so that no issue arise from that area.

Potential link with other
companies
Ducati is motor cycle manufacturing firm, Lucas Batteries provides equipment's of cars to all
companies. Pirelli & C. S.p.A is the type making company. Mercedes-Benz is the leading car
manufacturing firm that provides luxurious car to consumers.
All these firms are working in same industry but in different field. Mercedes can buy products
from Ducati and Pirelli. Apart from this coordination between these firms can help all these
firms in increasing their profit. As firms that are providing raw material can get more projects
and business those which are producing cars can get quality material at affordable rates. Hence
correlation between these entities can support in getting positive results.

CONCLUSION
From the above studies it has been concluded that many factors are taken to understand the structure of the
organization that is Lucas batteries. Many approaches have been discussed and highlighted in which
company can know the scope of improvement and weakness where they are lacking.
It is clear that company needs to bring innovation into the market so that they can maintain the standard of
their profit and satisfy their customers. Apart from this company has build a name in the market against
giants such as Amaron and Exide.

REFERENCES
Baruah, B. and Ward, A., 2015. Metamorphosis of intrapreneurship as an effective organizational
strategy. International Entrepreneurship and Management Journal. 11(4). pp.811-822.
Fosić, I., Trusić, A. and Šebalj, D., 2017. Digital organizational strategy: Ticket for competitiveness on
the international market. Strategic Management. 22(3). pp.3-10.
Markus, M.L., 2017. Datification, organizational strategy, and is research: what’s the score?. The
Journal of Strategic Information Systems. 26(3). pp.233-241.