Marketing Report: Analyzing Lucas's Car Purchase Decision

This report analyzes Lucas's car purchase decision, evaluating his needs, wants, and budget constraints. The analysis begins with formulating a hypothesis and developing key questions to guide the decision-making process. It identifies factors influencing Lucas's choices, such as personal preferences, social influences, and economic considerations, ranking their importance. The report delves into hidden financial costs, including car service, fuel, insurance, registration, and depreciation, providing relevant sources. A cost-benefit analysis compares different car options, assessing their suitability based on various criteria like price, hidden costs, depreciation, fuel efficiency, carbon emissions, and nationality preferences. The recommended course of action suggests the 2012 Ecoroll, emphasizing its compliance with Lucas's needs, while acknowledging trade-offs. The report also examines the intended and unintended short-term and long-term effects of the purchase. Finally, the report provides a structured text with a topic sentence, explanation, and evidence to support the proposed course of action, highlighting the benefits and drawbacks of the chosen vehicle and explaining why other options were less suitable.