Business Plan Proposal: Launching Lucozade Energy Powder Product

This business plan focuses on the launch of an energy powder product by Lucozade, a well-established UK-based company. It begins with a business overview, outlining Lucozade's mission, vision, and aims, followed by a SMART objective to increase market share. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. PESTLE and Porter's Five Forces analyses evaluate the external environment, considering political, social, economic, technological, environmental, and legal factors, as well as competitive dynamics. The marketing mix strategy covers product, price, promotion, and place. A budget is provided, along with monitoring and controlling measures. The plan concludes that a business plan is critical for new business idea and its growth within an organisation.

Individual written
Business Plan or Proposal

Table of Contents
Introduction .....................................................................................................................................3
Business overview...........................................................................................................................3
Mission, Vision and Aim............................................................................................................3
SMART Objective......................................................................................................................3
SWOT analysis................................................................................................................................3
PESTLE analysis.............................................................................................................................4
Porter's Five forces...........................................................................................................................5
Marketing Mix.................................................................................................................................6
Budget .............................................................................................................................................6
Monitoring and controlling..............................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Introduction
Business plan is the concept which actually help the organisation to expand their business
and expand their business venture in many terms. Business plan will be very helpful for the
business as they are providing aim, objective, competition overview and market scenario.
Business plan is the best way to find out the rules and regulation which are prevailing and used
within the industry in order to make growth in their own market (Bag and Pretorius, 2020). To
completing this presentation the business overview, Swot, Pestle, porter's five forces and
marketing mix models are used for knowing the exact position in market.
Business overview
In this presentation the chosen organisation is Lucozade, established in 1927, UK by a chemist in
Ireland. First its name was glucozade but it rebrand the name as Lucozade. For expanding its
business venture and market the new plan is related to energy powder. This will be helpful in
expanding the market share of the company and increase the profit margin to gain the high
market share.
Mission, Vision and Aim
MISSION: “Their main mission is to make environment and reduce the impact on unhealthy
environment which are related to active and healthy lifestyle.”
VISION: “revolutionise the soft drinks and energy powders with amazing flavour and increase
the stamina of young people for maintain their healthy life-style.”
AIM: “The companies aim is to provide supportive growth and healthy lifestyle in people of
their country and employee more and more people for removing unemployment.”
SMART Objective
“To expand the product line of the organisation in Energy Powder that will help in
increasing the market share by 25% in next 1 year.”
SWOT analysis
Strength:
 A well established company in the UK
Market.
 Strong distribution network in GSK.
Weaknesses:
 They are not believe in advertising
related to print media and TV.
 Their is very less brand awareness in

 Complete the need of different
customers.
 Online market availability which help
the customer to get essay access.
the organisation.
 Ineffectiveness in the management of
company which are applicable in
decline growth rate (Etzkowitz, Dzisah,
and Clouser, 2021).
Opportunities:
 Increasing population and all shifted
towards the healthy lifestyle.
 Increasing penetration in rural area and
provide relatable management team.
 Sports related food products are
increasingly demand in growing UK
population.
Threats:
 high promotion and having aggressive
competition.
 Major increase of retail industry with
the increasing nature of bargaining in
customer and supplier both.
PESTLE analysis
 Political factors: For the company to Lucozade, it is relevant for the Brexit model which
are relevant for the company. As all of these are related to government regulation and
most of the time in UK, there are banned products which are related to the growth and
aspect of political factors (Fung, Choi and Liu, 2020).
 Social factors: when it comes to open a new product market, which are related to new
flavour and build more relationship. They have to make more competition and make
string products which are related to social factors. These social factor are beneficial for
the company as most of the social factors are relatively help the company and make
growth in new products related sale.
 Economic factors: In the economic factor it is included as per the need of low costing
and relevant budget. Which are relevant for the growth of company's product that are
helpful in managing the relation with customers. The economic factors are affect the
growth of company as people are shifted towards the new and healthy lifestyle.

 Technological factors: By using technological external factor the chosen business can
easily related to the design an new innovation in their old products. While they can
further add some new techniques in order to promote their new products in market.
 Environmental factors: In the changing environment factor people are considered and
make sure about the management system. The environmental help which can be used by
company in order to make sure about satisfying situation for customer (Ioannidis, 2018).
 Legal factors: They are suffering form legal issues which are mainly related to false
advertisement and having negative impact on the customer trust. All of these are related
to legal factors which are associated with many other challenges. All of the legal issues
are considered as per the need of legal requirements.
Porter's Five forces
Porter's five forces are applicable and needed as per the demand of external market
environment, this is important for analysing the external market situation. It include mainly five
phases which are important for lucozade:
 Bargaining power of suppliers: In the Lucozade the supplier are in the very large
number, like ingredients in market, manufacturing of can and packets, and many more
supplier are needed to expand their company. This is relevant for the prodution of new
product. There are high bargaining power of suppliers (Kruk and et.al., 2017).
 Bargaining power of customer: customer are demanding more energy products which
are effective in their use. So it is important for the company to make sure and complete
their demand. The customer bargaining power is very Low. This will be helpful for
increasing the price of market and related to the need and completion of market.
 Competitive rivalry: There are very high competitive in the market when it comes to
energy powder in food products. There are very high competition in market like Instant
energy, caffeine pro powder and many more are make an impact on the sale of new
products.
 Threats of new entrants: This is the new and innovative market which are prevailing in
market. So it is very important for the growth of market, which are related to growth in
market, premium price and large scale opportunities in the growth of company. As
compare to other the threat of new entrants is low for the new business market for
lucozade.

Marketing Mix
 Product: They sale their products in carbonated drinks which provide energy in the
bloodstream of their consumers. The new product is mainly related to the sports products
which are effective and relevant for the growth of customer demand in market. This
power is consumed by milk and provide instant energy which helpful in doing exercise
and retain their energy.
 Price: the price of the new product is remain low in market which are related to price
penetration. As the company management team set the price low as compare to other
energy powder which attract more customers and provide them a enthusiast way to use
their new products (McKeever, 2016). The high price will not get attraction of the
customer and they would never buy the new product which are launched by the
organisation. So it is important for the company to manage their policies in order to
improve their strategies in market.
 Promotion: Their success in products will make a new way to promote production, and
advertisement related to different sponsors. In order to provide new segmented market
they use Olympic advertisement and many TV advertisement which help in attracting
customer in more numbers. These techniques will help the company to launch a new
product which are beneficial for the growth and development of company.
 Place: The place is the product which is very dynamic and fast moving standards related
to marketing. The place is same in UK and mostly they try to expand their business in
new product line rather than new place (Van Parijs and Vanderborght, 2017). In place the
company first test the product and check out the responsive nature of their customer.
After that they will use and manage their product in their expected market rate.
Budget
PARTICULARS First Year
Second
Year Third Year
Fourth
Year Fifth Year
Opening capital 2000 0 1200 1700
START-UP CAPITAL 6000
INVESTMENT 10000 10000 10000 10000 10000
TOTAL 16000 12000 10000 10000 10000

MARKETING OUTLAY:
MARKETING 7000 5000 3600 3200 2800
PUBLICITY 7000 7000 5200 5100 4800
TOTAL 14000 12000 8800 8300 7600
Closing capital 2000 0 1200 1700 2400
Monitoring and controlling
With the help of budget it is evaluated on the basis of monitoring and controlling, the
business can easily get success. With the help of monitoring, company can related and monitor
their plans which are make by the management team in order to complete their policies. Further
with the help of controlling any change in management policies and rules, company can
interpretative and manage the change in their business plan. These two techniques are useful and
innovative in the form of management which are helpful in managing successfully and avoid any
type of mistake or loss within an expansion of their products.
Conclusion
It is concluded from the above presentation that the need of business plan is related to the
concept of establishing new and innovative business idea and its growth within an organisation.
This is all related accomplishing for the need and basic criteria for the business, and related to
different models and theory which are helpful in generating new idea and make successful in the
growth of company.

References
Books and Journals
Bag, S. and Pretorius, J.H.C., 2020. Relationships between industry 4.0, sustainable
manufacturing and circular economy: proposal of a research framework. International
Journal of Organizational Analysis.
Etzkowitz, H., Dzisah, J. and Clouser, M., 2021. Shaping the entrepreneurial university: Two
experiments and a proposal for innovation in higher education. Industry and Higher
Education, p.0950422221993421.
Fung, Y.N., Choi, T.M. and Liu, R., 2020. Sustainable planning strategies in supply chain
systems: proposal and applications with a real case study in fashion. Production
Planning & Control, 31(11-12), pp.883-902.
Ioannidis, J.P., 2018. The proposal to lower P value thresholds to. 005. Jama, 319(14), pp.1429-
1430.
Kruk, M.E. and et.al., 2017. Building resilient health systems: a proposal for a resilience
index. Bmj, 357.
McKeever, M., 2016. How to write a business plan. Nolo.
Van Parijs, P. and Vanderborght, Y., 2017. Basic income: A radical proposal for a free society
and a sane economy. Harvard University Press.