4GN501: Individual Business Plan for Lucozade Energy Powder Expansion

This business plan analyzes Lucozade's potential expansion into the energy powder market. It begins with an introduction and business overview, highlighting the company's history and objectives. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. PESTEL and Porter's Five Forces analyses evaluate external market factors. The plan details a marketing mix, including product, price, promotion, and place strategies, with a focus on Olympic advertising and low prices. A budget outlines financial projections over five years, including start-up and marketing costs. The plan concludes with a discussion of monitoring and controlling, and references relevant sources. The plan aims to increase market share by 25% within one year. The project was completed as part of the Developing an Enterprising Mindset (4GN501) module at the University of Derby.

PresentIndividual written
Business Plan or Proposalation
Title
On Lucozade

Table of content
 Introduction
 Business overview
 SWOT
 PESTLE
 Porter's five forces
 Marketing mix
 Conclusion
 References

Business overview
In this presentation the chosen organisation is Lucozade, established in 1927, UK by a
chemist in Ireland. First its name was glucozade but it rebrand the name as
Lucozade. For expanding its business venture and market the new plan is related to
energy powder. This will be helpful in expanding the market share of the company
and increase the profit margin to gain the high market share.
SMART Objective
“To expand the product line of the organisation in Energy Powder that will help in
increasing the market share by 25% in next 1 year.”

SWOT analysis
Strength:
A well established company in the UK Market.
Strong distribution network in GSK.
Weaknesses:
They are not believe in advertising related to print media and TV.
Their is very less brand awareness in the organisation.
Opportunities:
Increasing population and all shifted towards the healthy lifestyle.
Threats:
high promotion and having aggressive competition.

PESTEL analysis
 Political factors
 Social factors
 Economic factors
 Technological factors
 Environmental factors
 Legal factors

Porter's Five forces
Porter's five forces are applicable and needed
as per the demand of external market
environment, this is important for
analysing the external market situation.
It include mainly five phases which are
important for lucozade:
 Bargaining power of suppliers
 Bargaining power of customer
 Competitive rivalry
 Threats of new entrants

Marketing Mix
 Product: The new product is mainly related to the sports products which are
effective and relevant for the growth of customer demand in market.
 Price: The price of the new product is remain low in market which are related to
price penetration.
 Promotion: In order to provide new segmented market they use Olympic
advertisement and many TV advertisement which help in attracting customer in
more numbers.
 Place: The place is the product which is very dynamic and fast moving standards
related to marketing. The place is same in UK and mostly they try to expand
their business in new product line rather than new place.

Budget
PARTICULARS First
Year
Secon
d Year
Third
Year
Fourt
h
Year
Fifth
Year
Opening capital 2000 0 1200 1700
START-UP CAPITAL 6000
INVESTMENT 10000 10000 10000 10000 10000
TOTAL 16000 12000 10000 10000 10000
MARKETING
OUTLAY:
MARKETING 7000 5000 3600 3200 2800
PUBLICITY 7000 7000 5200 5100 4800
TOTAL 14000 12000 8800 8300 7600
Closing capital 2000 0 1200 1700 2400

Monitoring and controlling
With the help of budget it is evaluated on
the basis of monitoring and
controlling, the business can easily
get success. With the help of
monitoring, company can related and
monitor their plans which are make
by the management team in order to
complete their policies. Further with
the help of controlling any change in
management policies and rules,
company can interpretative and
manage the change in their business
plan.

Conclusion
It is concluded from the above presentation that the need of business plan is related to
the concept of establishing new and innovative business idea and its growth within
an organisation. This is all related accomplishing for the need and basic criteria for
the business, and related to different models and theory which are helpful in
generating new idea and make successful in the growth of company.

References
 Bag, S. and Pretorius, J.H.C., 2020. Relationships between industry 4.0,
sustainable manufacturing and circular economy: proposal of a research
framework. International Journal of Organizational Analysis.
 Etzkowitz, H., Dzisah, J. and Clouser, M., 2021. Shaping the entrepreneurial
university: Two experiments and a proposal for innovation in higher
education. Industry and Higher Education, p.0950422221993421.