MG412 Principles of Marketing: Lucozade & Red Bull 4Ps Report

This report provides a comparative analysis of the marketing mixes of Lucozade and Red Bull energy drinks. It examines the application of the 4Ps – product, price, place, and promotion – by both brands. The report delves into the target markets, product offerings (including Levitt's model), pricing strategies (competitive vs. premium), distribution channels, and promotional activities employed by each company. It highlights how Lucozade and Red Bull differentiate themselves in the market through their marketing strategies, considering factors such as brand image, consumer perception, and the impact of economic conditions and consumer trends. The report concludes with a summary of the key findings, emphasizing the effectiveness of each brand's marketing mix in achieving its objectives.