Competitive Advantage Analysis: Lulu Hypermarket Case Study

This case study delves into the competitive advantage of Lulu Hypermarket, a leading global retail brand. It begins with an overview of the company's background, mission, vision, and strategic objectives, emphasizing its commitment to providing high-quality products and superior customer service. The study then proceeds to analyze Lulu Hypermarket's external environment using PEST analysis, examining factors such as population growth, GDP, and consumer behavior. Furthermore, it applies Porter's Five Forces to assess the competitive landscape, including threats from new entrants, substitute products, and the intensity of rivalry. The analysis also highlights Lulu's product line, strategic business units, and recommendations for future growth, emphasizing digital platforms and enhanced customer service. The study utilizes several academic sources for reference.