Ryerson University - Lululemon Case Study: Communication Plan Analysis

This report presents a comprehensive communication plan designed to address the public relations challenges faced by Lululemon Athletica. The analysis begins with an executive summary and table of contents, followed by an introduction to the problem, which centers around the Luon pant recall and subsequent missteps in public communication. A detailed situation analysis, including a SWOT analysis, is provided to understand Lululemon's strengths, weaknesses, opportunities, and threats. The report outlines business and communication goals, along with SMART objectives to guide the plan's implementation. It identifies key audiences, including consumers and stakeholders, and proposes a multifaceted strategy that encompasses personalized shopping experiences, social media engagement, improved feedback mechanisms, and product quality control. The plan emphasizes the importance of sincere communication, proactive problem-solving, and building strong relationships with consumers to regain trust and market position.