Entrepreneurship, Creativity & Marketing: Lunch Delivery in UK

This presentation outlines a plan for launching a lunch delivery service targeting academic institutions, focusing on providing quality, fresh food to students. It includes a justification for the service's innovativeness, a marketing plan incorporating SWOT and PESTEL analyses, and an examination of Porter's Five Forces within the restaurant sector. The presentation also covers BCG matrix analysis, STP (segmentation, targeting, and positioning) strategies, and specific marketing recommendations, such as leveraging Facebook and offering discounts. The plan emphasizes adapting to changing market conditions and maintaining high service quality to ensure customer retention and business growth. The Qbic hotel from UK London is used as a case study for innovation in its services.

ENTREPRENERSHIP CREATIVITY AND
MARKETING
PART 1 GROUP PRESENTATION

Choose a product or service
 The product or service that is being chosen in the present study is
launch of lunch delivering services for the academic institutions.
 This would make sure that quality as well as fresh food is offered
to the students. The hotel taken under the present report is Qbic
hotel from UK London that is making innovation in its services

Justify why is innovative
 This is considered as innovative as through the company is able to serve the
requirements of the students in an effective manner.
 It has been assessed that there is greater demand among the customer
regarding getting the lunch in the campus.
 This is effective in terms that students need not waste their time in ordering for
the food.

Marketing plan for the product or
service with

SWOT

Continued....
 Strength: The strength of such service is that students are able to gain
quality food just through making a single order.
 Weakness: Requires specialized employees who can make food in quick
manner along with taking into account the taste of the food as well.

Continued....
 Opportunity: Expansion in the variety of the food and beverages
that is being offered to the students during the lunch.
 Threat: Increase in number of competitors that are giving tough
competition to the business.

PESTEL

Continued....
 Political: This has greater impact on the restaurant as the government
requires to have influence over the business when they make
announcement of several regulations from time to time considering the
health care of the individual.
 Economical: The fiscal policy of the government can affect the
restaurant. This presents that in case the regulatory authority impose
taxes on the customer items then in this regard restaurant has to increase
the rate of food items.