This report provides an analysis of Lush Cosmetics' potential expansion into the Canadian market. It begins with an overview of the global consumer market and the importance of understanding consumer behavior. The report then focuses on the Canadian market, discussing its population, purchasing power, and consumer trends, including the increasing popularity of online shopping. The analysis considers Lush's target customer base, primarily women, and suggests marketing strategies tailored to the Canadian market, such as focusing on online stores to cater to consumer preferences. References from academic journals are included to support the analysis. The report aims to provide a comprehensive understanding of the Canadian market and how Lush can successfully establish its brand there.
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