Marketing Plan for Lush: Launch of Herbal Hair Serum

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MARKETING ESSENTIALS
Task 3

TABLE OF CONTENTS
 Slide 3- Introduction
 Slide 4- Background of Company
 Slide 5- Business Rationale
 Slide 6-7 Pestle analysis
 Slide 8- SWOT analysis
 Slide 9- Marketing Objective
 Slide 10- Market Segmentation
 Slide 11- 12 – Marketing Mix
 Slide 13- Implementation Plan
 Slide 14- Budget Plan
 Slide 15- Conclusion

Introduction
 The presentation will cover:
 Marketing mix of Lush
 Launch of herbal hair serum
 Activities catered for growth of the
benefits of the company

BACKGROUND OF THE
COMPANY
 The company is known for being the
leading supplier of Fresh hair and
beauty products in the Poole, United
Kingdom
 Established in the year 1970
 The store has its business in around
830 stores.

BUSINESS RATIONALE
 Aim of the company is to launch a supersonic
hair serum that would have diverse effects
 This serum is would also add to hair growth
and add has an added benefit. The herbal
product and hair serum would come in different
colours and would add to the colouring in the
hair.

Overview of the macro environment
and potential strengths and
weaknesses of your business
 PESTEL Analysis
 Political Factors: The BREXIT can affect its
marketing operations
Economic Factors: The economy of UK is
strong and developed. Therefore, being a
handmade cosmetic company, the launch of
the hair serum would be profitable for the
company
 Social Factors: The company makes the use
of herbal products for the growth of the
business.

Overview of the macro environment
and potential strengths and
weaknesses of your business
 Technological Factors: The launch of
the product could steer the online
buying behaviour of the company.
 Environmental Factors: The
company Lush would have to follow
laws for protection of the natural
habitat.
 Legal Factors: The cosmetic products
will be subjected to free trade in the
UK.

SWOT ANALYSIS
 Strengths: With the launch of the hair serum,
the company is producing organic materials
 Weakness: The launch of the hair serum is not
a new thing. That would affect the product cycle
and the create brand awareness.
 Opportunities: With the use of this launch of
the innovative hair product, the company is
exposing its idea for creativity
 Threats: There could be an increase in the
competitors and affect the brand loyalty.

Marketing Objectives for
your business
 To identify the new customers in the UK
market that make the use of beauty
products
 To identify the new customers in the UK
market that make the use of beauty
products
 To target men women and teens with
this herbal hair serum

Marketing Segmentation,
Targeting and Positioning
 Marketing Segmentation: The Company
Lush will launch its new product and targets it
for men and women.
 Consumer Profile : The customers in UK that
would use this product are men, women and
teens.
 Targeting and Positioning: The
attractiveness of the hair product will have an
influence on the growth of the business. The
product can be positioned in different colours
for teens, which would be herbal in nature.

7P’s of marketing mix
 Price: In order to make sale of the herbal
product, the company Lush will adopt the
lean pricing strategy.
 Place: In order to attain the target
company, the market analyst will set up its
location on high street shops and use the
online portal for the delivery of the service
 Product: The product launched by Lush
would be herbal hair colouring serum
unisex in nature

7P’s of marketing mix
 Promotion: Therefore, the product will be
launching the product with the use of the social
media marketing.
 Physical Evidence: The physical evidence of the
market can be done as per the requirements of the
customers
 People: The people who would be associated with
the improvement in the customer service in the
industry.
 Process: The process of the business and launch
of the new product will be done through the
advertisement and growth of service