LushKey Stakeholders: A Case Study of Start-Up Company Analyses

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Start- Up
Company
Analyses:
Case study
of Lush

Key Stakeholders
2
Following are the main stakeholders of Lush Start- up having
impact on its success:
Shareholders
• Owners of the company
• Provide the funds for the business operations
Government
• Supports the noble cause
• Provide grants for business
Community
• Best support to the eco- friendly products

3
Continued......
Employees
• Responsible for the operations of business
• Have the power to influence customers.
Customers
• Have the command over the profitability of the
company
• Purchase the products offered by company.
Suppliers
• Supply all the raw material to company
• Responsible for success of company

Core Values
required by
the start- up
Following are the core values for start- up in
order to handle the change:
• The employees are required to be honest.
• There is need of acceptance among the
employees for whatever change comes.
• The sustainability is required to be
maintained.

“
5
Continued......
The other major core values required to be
there in the start- up are:
• The company should have the effective
decision making skills.
• There must be professionalism followed by
the employees.
• The quality of the products must not be
compromised at any cost.

Change in the
market place
6
There are different kinds of changes that can be:
• Political
• Social
• Legal
• Technological
• Economic
• Environmental
The company may face majorly with the technological
advancement issues.
The employees may not e able to adopt these latest
technologies.

7
Creative Solution
• There is need to adopt best suitable
strategy
• Market research will be made to identify the
benefits of latest technologies
• Affordable technology will be adopted by
company
• The employees will be given on the job
training.

References
8
• Wilson, M. (2016). Bigger is better for Lush. Chain
Store Age, 92(1), 12–13.(Beech 283-286)
• Crosby, M., Pattanayak, P., Verma, S., &
Kalyanaraman, V. (2016). Blockchain technology:
Beyond bitcoin. Applied Innovation, 2(6-10), 71.
• Dehghani, M., Abubakar, A. M., & Pashna, M. (2018).
Market-driven management of start-ups: The case of
wearable technology. Applied Computing and
Informatics.
• Mátyás, B., Soriano, B., Carpio, I., & Carrera, P.
(2018). A brief review on startup mentoring in higher
education in Ecuador. Journal of Entrepreneurship
Education.
• Kuschel, K., & Lepeley, M. T. (2016). Women start-
ups in technology: literature review and research
agenda to improve participation. International Journal
of Entrepreneurship and Small Business, 27(2/3),
333-346.