BBS013-1: Project Business Case Report for Luton Town Residences

This project business case report analyzes the communication and collaboration challenges faced by Luton Town Residences (LTR). The report identifies the communication disruptions, particularly exacerbated by the COVID-19 pandemic, and proposes a business case to address these issues. The main body of the report explores the reasons for the communication problems, primarily the inefficiency of email-based communication, and presents various business options, including file sharing, transparency measures, collaborative feedback, video conferencing, and a personalized chat box system. The report then evaluates the merits and demerits of the chat box system, which is recommended as the most appropriate solution. It includes a detailed timescale for project implementation and benefit realization, along with a cost analysis. The report concludes that a chat box system is a viable solution to enhance communication and collaboration at LTR. A reflection section highlights the student's experience and learning outcomes from the project, emphasizing improved critical thinking, communication, and numeracy skills. The report is supported by references to academic sources.

Project Business case report

Table of Contents
Project Business case report.............................................................................................................1
PART 1 ...........................................................................................................................................3
EXECUTIVE SUMMARY ............................................................................................................3
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Reasons.......................................................................................................................................3
Business options..........................................................................................................................4
Merits..........................................................................................................................................5
Demerits......................................................................................................................................6
Timescale....................................................................................................................................6
Costs............................................................................................................................................7
CONCLUSION ...............................................................................................................................7
PART 2............................................................................................................................................7
Reflection....................................................................................................................................7
REFERENCES..............................................................................................................................10
Books and Journal ....................................................................................................................10

PART 1
EXECUTIVE SUMMARY
The project report will reflect upon the case study of “Luton Town Residences” . It will provide
an overview about the communication and collaboration disruptions faced by LTR and will
facilitate the implementation of business option in order to resolve the same. It will also provide
major insights about the cost and timeline of the project as well.
INTRODUCTION
Luton Town Residency is an association that is incorporated in order to facilitate housing
services to the individuals. The respective organisation has been experiencing glitches in its
communication and collaboration operations which has clearly led to severe impact on the
efficiency of the employees working in the respective firm. The outbreak of Covid-19 pandemic
all across the world added to the communication issues faced by the firm and the complexity of
the prevailing issues increased as well. The proposed report involves the formulation of Business
case that can provide necessary alternation in the communication and collaboration practices of
LTR in order to enhance the overall operations of the concerned association. A viable and
feasible solution will be recommended in the report which will be suitable for the elimination of
the communication problems and concerns in the firm. Moreover, merits, demerits as well as
timeline and cost of the proposed solution plan will also be mentioned under the respective
project report.
MAIN BODY
Reasons
The major reason behind considering the respective business case is to identify an appropriate
solution for the ongoing communication and collaboration issues in the Luton Town Residency.
The employees working in LTR have been going through a tough working situation wherein they
are not able to lead smooth flow of communication. The ineffective communication is due to the
adoption of Email mode for facilitating the interaction with the prospective clients. Thousands of
emails are received everyday which makes it very difficult for the employees to respond to each
and every mail in a deliberate manner. Due to the following, the urgent and important mails are
missed by the employees which further creates multiple issues for leading the business

operations of the firm with productivity and consistency (Anggraeni, 2020). The staff members
from various department have expressed their concern over the incompetency of the
communication channel adopted by the LTR and has request the management to adopt or
implement a new and more compatible communication mode that can help in the acceleration of
the business process. Hence, the respective company is required to alter its current mode of
communication with a more systemic and stable communication channel that can solve the
constant issues and implication faced by the workforce of the concerned organisation.
Business options
There are numerous effective business options that can be capitalised by Luton town residences
in order to encourage more effective communication and collaborations practices within the
business organisation. Few of these options that can be taken into consideration by LTR are as
follows :-
1. Document sharing is an integral part of leading housing operations. LTR can invest in a
file sharing app that can be utilised by the employees as well as the clients easily in any
part of the world. The respective option will also help the individuals to have systemic
record of the files and also assist in saving the document effectively(Rhou and Singal,
2020). This will reduce the unnecessary burden on the employees to keep a regularly
check on the emails and help them to accomplish their targets on time as well.
2. It is extremely necessary for LTR to focus upon building Transparency of Operations
within the business firm. The respective goals can be achieved by working towards the
reduction of elimination of the barriers that restricted flow of effective communication
within an enterprise, The management can establish essential measure to promote open
communication which can assist the employees
3. Collaborative Feedback can be exercised within Luton town residencies in order to
ensure that the managers as well as the leaders are provide their necessary outlook on the
operations carried out by the firm (Wang, Riaz and Mancarella, 2020). The respective
practice will also better the communication among all the level of management which in
turn will help in better coordination and collaboration within various departments of the
firm.
4. Luton Town residences can facilitate the utilisation of Video Conferencing in order to
lead better interaction within the teams. The idea behind the respective option is that

employees get to communicate more flexibly which can help them to discuss the
important tasks and guide the team in a more advanced manner.
5. The company can also invest in a personalised Chat Box System that can help the
workforce to get the attention of their respective mentors and managers easily(Kaplan,
2020). The chat box method will help the employees to save the chat and they will not
have to waste their time and efforts in searching the same. The former method will also
facilitate the management to monitor the conversation of the staff members in order to
assess their daily operations.
Weighted Score Board Model
Potential Factors Business options
OPTION 1 OPTION 2 OPTION 3 OPTION 4 OPTION 5
Risk 1 2 5 8 4
Value 6 4 5 5 9
Difficulty 2 4 3 2 3
Compliance 5 2 3 3 9
Cost efficient 2 7 4 8 6
Success 7 6 5 6 9
Although all the above mentioned business operation require effective in respect to the
proposed business case of the Luton Town residences. However the the development of chat
box system for the communication process of the workforce seems to be the most appropriate
method considering the the problems addressed by the staff meters of LTR as per the case
study.
Merits
Merit can be characterised as the potential benefits and advantages that can derived from the
implementation of Chat Box system in Luton Town Residencies.
• The Chat box system will allow top channelise LTR 24/7 communication without any
interruption. The employees will be able to flexibly communicate with their colleagues as
well (Machin and Wilkinson, 2020).
• The attention can be derived very easily through the incorporation of the respective
method. Utilisation of chat box system can also alleviate the response rate of the

employees which can in turn can lead to more proactivity and assertiveness within the
organisational setting.
• Time efficiency can be achieved by LTR with the optimisation of chat box systems as the
various department can connect with each other in few seconds which will eliminate the
need to conduct face to face interaction(Adams, 2020).
• Luton town residences will also be able to enhance the productivity of their daily
operations as well as reduce the errors and implication in the communication process to
the minimum.
Demerits
• One of the major demerits of Chat box is that it is not the most suitable option for dealing
with major queries which are very complex in nature.
• The scope of c hatbox is limited to a determined flow of communication and does not
take into account innovative advancements within the same(Spieker, 2020).
• LTR will need to give excessive attention towards training the employees in order to
operate the chat box in a systemic way which can lead to incurring extra expense on
training and development of the employees.
• LTR may also face issues pertaining to lack of creativity within the business operations
as Chat box system are only designed to facilitate basic communication and functions and
cannot lead to creative solutions within the enterprise (Reich, 2020).
Timescale
In the respective proposed solution, two time scales will be taken into consideration i.e.
• Project Timescale : It can be termed as the estimation of duration of time period that will
be incurred top accomplish the project in an effective manner(Barnes,2020). The
implementation of a personalised chat box system in LTR may approximately take 5-6
months.
• Benefit Timescale : It can be characterised as a timescale which will assess the time
duration that will be incurred in order to realise the perks and benefits associated with the
implementation of the chat box system in Luton town residencies. Minimum duration of
3 months will provide the desired results to the respective organisation.

Costs
Project Cost : It can be characterised as the expenditure undertaken by the Luton town
residences in order to lead the project forwards and implement the Chat box system within the
organisation. Project expenditure will range up to 35,000 pounds.
Maintenance Cost : The maintenance cost of Chat box system can be estimated up to 10,000
pounds on a yearly basis.
CONCLUSION
From the above assessment, it can be concluded that communication and collaboration is the key
to organisational efficiency and long term success. In order to run its business functions with
effectiveness, it is essential for Luton town residencies to look upon various business solutions
that can enhance the communication channel of the firm. The implementation of Chat Box
System can be termed as the most viable and relevant business option that can help LTR to work
towards improving its communication functions within the firm. It can also help to reduce the
work overload faced by the employees and help them to be more time efficient in realisation of
organisational goals and objectives.
PART 2
Reflection
Business cases can be termed as extremely critical situations that are required to be assessed and
evaluated in a significant manner. Working on the busies case of Luton town residences was a
brilliant opportunity for my critical thinking ability in order to find and implement a suitable
solution for the existing communication and collaboration problems of the company. I believe
that in order to solve a business case in a deliberate manner, focus and concentration is a must.
My concentration power enhanced while working on the respective case and I was also able to
brain storm a number of appropriate business solutions pertaining to the case as well.
Communication is the most prominent aspect of leading change and new concept within an
organisation. The respective project facilitated me with an opportunity to work upon my
communication abilities and to become more open and flexible while interacting with new
people. My written communication also accelerated and I became more comfortable with
interacting through mails and chats during the course of this business case. In order to deal with

critical business cases, it is essential for the individuals to be well equipped with numeracy skills
in order to lead estimated potential outcomes of the proposed solution. Earlier, I was not keen of
indulging myself in numeracy related sections but during this business case , I had to step into
the numeracy aspect of the business and calculate the estimated cost of the project. It was new
experience for me and I would like to say that I am quite happy with my numeracy skills and
would like to further work upon the same in the future as well. The respective business case
expected me to deliver the best problem solving ability in order to provide assistance in
resolution of the relevant project that can lead the system of communication within LTR. I
believe that I exhibit good problem solving skills and can find the feasible solutions to the same.
Time management can also be termed as integral part of business case as it is important to solve
the same before the deadline provided to us. I formulated a time table in which I assigned a
specific date to every task in order to facilitate the completion of the project on the due date.. The
optimisation of time table proved to be very beneficial for me and I am glad that I chose this
specific method of time management in order to management my time efficiently. Moreover, I
also got the opportunity to team up with few individuals who worked with me in this particular
business case. In the initial days, I was a bit hesitated to open up with them and share my
viewpoints within the group. But with time, I gradually build the confidence to voice out my
inputs in the project. My ability to coordinate in critical situation enhanced during this project
and I became a more acceptable person as well. My listening skills also alleviated which further
helped me to be more patient and considerate towards the opinion of other individuals. My
involvement in the concerned business case has helped me to broaden my scope and has also
assisted me in application of new concepts and methodologies while handling critical and
complex situations. In order to further share my experience, I would like to utilise the GIBBS
model in order to share my course of journey during working on Luton town residences business
case.
GIIBS Model of Reflection
Description : The model reflects upon my learning journey during working on a business case
i.e. Luton residences case. It details about the skills and competencies acquired by me during the
project and the methods implemented by me to find sustainable solution for the respective
project.

Feeling : I feel really thankful to be able to got this opportunity to be part of this business case
wherein I got a chance to exhibited my skills and to apply my knowledge so as to implement the
right solution to the problems faced by the employees in the respective business case. It was an
exhilarating and interesting experience for me and I am satisfies with my performance in the
respective case.
Evaluation : It can be evaluated that LTR faced numerous communication problems and the
solutions provided by me were quite suitable to the functioning of the firm. The work presented
by me is extremely authentic in nature as every solution provided by me align to the business
issues of the firm is ought to solve the same in an efficient manner.
Analysis : It can be stated that I am able to achieve the tasks provided in the case in an effective
manner. The chosen solution by me is extremely appropriate to business situation of LTR.
Although I faced minor issues but I was able to overcome the same effectively.
Conclusion : It can be concluded that my engagement in the business case gave me a brilliant
opportunity to enhance my ability to deal complex scenarios with full accuracy. I am grateful for
this experience and would like to be apart of such business cases in the future as well.
Action plan : Mu future action plan is to be more flexible in working among number of
individuals and to take the initiative to lead the team in the right direction as well as achieve the
target provided to me with full sincerity and determination.

REFERENCES
Books and Journal
Rhou, Y. and Singal, M., 2020. A review of the business case for CSR in the hospitality industry.
International Journal of Hospitality Management, 84, p.102330.
Wang, H., Riaz, S. and Mancarella, P., 2020. Integrated techno-economic modeling, flexibility
analysis, and business case assessment of an urban virtual power plant with multi-
market co-optimization. Applied Energy, 259, p.114142.
Kaplan, S., 2020. Beyond the business case for social responsibility. Academy of Management
Discoveries, 6(1), pp.1-4.
Machin, L.L. and Wilkinson, M., 2020, July. Making the (Business) Case for Clinical Ethics
Support in the UK. In Hec Forum (pp. 1-21). Springer Netherlands.
Adams, J.M., 2020. Good for Health, Good for Business: The Business Case for Reducing
Tobacco Use. Public Health Reports, 135(1), pp.3-5.
Spieker, N., 2020. The Business Case for Quality in Health Care. Improving Health Care in
Low-and Middle-Income Countries, pp.89-104.
Reich, J.F., 2020. Capitalizing on healthy lawyers: The business case for law firms to promote
and prioritize lawyer well-being. Vill. L. Rev., 65, p.361.
Barnes, M., 2020. A BUSINESS CASE FOR A DATA-DRIVEN DECISION-MAKING TOOL
TO SUPPORT THE UNBC RESEARCH ENTERPRISE.
Anggraeni, R.P., 2020. Circular economy to respond environmental challenge: Package water
business case. World Nutrition Journal, 4(1-3), pp.28-29.