Luxury Brand Sustainability and Developing Nations: A Report

This report examines the sustainability of luxury brands in developing nations, addressing how these brands navigate challenges related to wealth disparity and consumer perception. It explores the implementation of circular economy models, focusing on waste reduction, resource regeneration, and product lifecycle extension. The report also highlights the importance of corporate social responsibility (CSR) in these contexts, including strategies to positively impact society through initiatives like empowering women and supporting fair labor practices. Furthermore, it emphasizes the significance of transparency in business operations to build trust with stakeholders and attract investment, ultimately contributing to the brands' long-term sustainability and positive societal impacts in developing nations. This analysis is based on the provided references and explores the interplay of these factors to achieve sustainable business models.

Macro Marketing

Table of Contents
Sustainability of luxury brand in developing countries...............................................................1
REFERENCES................................................................................................................................2

Sustainability of luxury brand in developing countries
Promotion is a set of activities which helps to communicate message of organisation,
their brand and service to user. Leader of luxury brand are earning profit from all over world as
they are focus on discretion rather than embracing transparency (Donato, Amatulli and De
Angelis, 2019). This discrimination create challenges as well as opportunity for organisation for
their future growth. Sustainability of luxury brand in developing nation depend on following
factors;
Circular economy: Luxury brands are involved in a system in which they are focusing
on reduce wastage of resources and recycling them in many ways. It include adoption of
regeneration source practice and also ensure availability of raw material acquired from nature.
Expansion of life cycle of product through recycle by designing new business model.
Contribution of business to society: Luxury companies can adopt various strategies
which helps to contribute positive impact on society (Keinan, Crener and Goor, 2020). These
strategies include social as well as environmental progress which helps to affect society which
helps to identify issues. Promotion of cultural changes by using powers of brand and contribution
in women empowerment as well as empowering supply chain of business. These contribution
also include providing fair wages to their labour as well as providing them proper training that
helps them in future in their career growth.
Values to stakeholders: These brand promote transparency in their operation which
helps investors as well as consumer to contribute in social progress. It include focus on
increasing m more transparency in business practise which include providing more information
to their stakeholder as well as members of organisation. Getting attention of stakeholder who are
interested in sustainability of business and ready to provide more investment to business.
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REFERENCES
Books and Journals
Donato, C., Amatulli, C. and De Angelis, M., 2019. Responsible Luxury Development: A Study
on Luxury Companies’ CSR, Circular Economy, and Entrepreneurship. In Sustainable
Luxury (pp. 21-38). Springer, Singapore.
Keinan, A., Crener, S. and Goor, D., 2020. Luxury and environmental responsibility.
In Research Handbook on Luxury Branding. Edward Elgar Publishing.
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