Entrepreneurship Proposal Presentation: Angelic Threads, London

This presentation paper details an entrepreneurship proposal for "Angelic Threads," a new luxury fashion business in London, UK. The proposal outlines the business concept, which focuses on offering stylish apparel and accessories for both men and women. It identifies the legal entity as a sole proprietorship and discusses the key components of the business, including marketing, finance, design, and operations, highlighting their interrelations within a divisional organizational structure. The business strategy emphasizes market penetration. A SWOT analysis is conducted to assess the impact of external factors, such as technological advancements, high pricing, online presence, changing customer choices, and strong competitors. The proposal concludes that entrepreneurship drives change and improves living standards through innovative ideas.

Entrepreneurship
Proposal Presentation Paper

Table of content
• Introduction
• Business concept
• Viable business idea along with identification of legal entity
• Key components of business and interrelations
• Outlining the impact and influence of external factors on new business idea
• Conclusion

Introduction
Entrepreneurship is concept to develop addition to manage a venture for gaining profit through
undertaking multiple risks within corporate world. Angelic Threads is a new business that will be
established at Connaught Street of London, UK within luxury fashion industry. It will offer coolest
styles of apparels for male and female. Its product line will range from footwear, dresses,
accessories and many more.

Business concept
Establishing an enterprise in luxury fashion industry of UK is a great preference of present entrepreneurs having creative and innovative mind
set. Angelic Threads is new enterprise in Fashion industry of UK which aims to sell stylish clothing or other usually luxury products.
Short term goals of Angelic Threads:
• Reduce overheads
• Provide exclusive kinds of stylish products
Long Term goals of Angelic Threads
• Increase sales
• Enhance overall brand image

Viable business idea along with identification of
legal entity
Angelic Threads will be sole proprietor enterprise which will perform activities in luxury
fashion market of UK. Clothing has been big business for UK as the whole fashion industry
is worth around £26 billion along with 800000 jobs to economy that makes it largest
creative market of UK in 2020.

Key components of business and
interrelations
Angelic Threads will work with divisional organisational structure in which key components
or divisions of the entity includes marketing, finance, designing and operations. In this,
business strategy that will be employed by entrepreneur is market penetration in which
major emphasis of the proposed enterprise will be to increase sales of existing products in
existing market.

Outlining the impact and influence of
external factors on new business idea
SWOT Analysis of business is conduct to analyse external and internal factors which influences operations of business. Entrepreneurs of Angelic Threads
use this tool to develop effectiveness in their business activities.
Strengths of Angelic Threads:
• Usage of great technology
• High quality
Weaknesses of Angelic Threads:
• High price
• Unknown to customers

Continue
Opportunities of Angelic Threads:
• Online presence
• Direct selling
Threats of Angelic Threads:
• Changing customer choices
• Strong competitors

Conclusion
From the presentation, it is concluded that entrepreneurship is an idea which is undertaken by
an individual with intention of disrupting current market with unique products and services.
It is potential for improving standards of living along with creating wealth. Entrepreneurs
have spirit to drive change with innovative ideas.

References
Azizi, S., Hajipour, B. and Aliaskari, M. R., 2019. Designing and explaining the entrepreneurship development
pattern in Iran's cyberspace with emphasis on resilient economy policies. Basij Strategic Studies. 21(81).
pp.104-136.
Eghbal Majd, M., Safari, A. and Shaemi Barzoki, A., 2018. The Effect of Strategic Entrepreneurship on
Organizational Performance: Role of Dynamic Capabilities of the Organization and Turbulent Business
Environment. Journal of Entrepreneurship Development. 11(1). pp.1-19.
Hasan, S. M., Khan, E. A. and Nabi, M. N. U., 2017. Entrepreneurial education at university level and
entrepreneurship development. Education+ Training.

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