Assessing the Impact of Luxury Washing on Tourism and Hospitality

This report investigates the impact of luxury washing products, such as branded shampoos and detergents, on the tourism and hospitality sectors. It argues that the emphasis on luxury-washing may devalue the tourism experience due to its negative environmental consequences. The report presents arguments supporting this claim, including the adverse effects of luxury washing products on aquatic life, the human body, and the environment. It contrasts luxury-washing with green-washing, advocating for the adoption of eco-friendly practices to enhance brand image and customer satisfaction. The conclusion emphasizes the need for hotels to prioritize green-washing products to mitigate environmental harm and cater to niche markets effectively.

The practise of luxury washing
tourism, travel and hospitality
product will devalue this niche

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK ..............................................................................................................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3
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INTRODUCTION
Today tourism has become an important sector which directly impacts on economical
development of a country. It helps in reducing unemployment, improving financial condition and
developing infrastructure of societies as well. Present report is going to make some arguments
whether luxury products like washing will devalue the luxury tourism.
TASK
In tourism sector, going after niche markets is not only considered as a trend but also the
future itself for hotel industries. Therefore, the way targeting a niche market can aid hotels to
generate high revenue and profitability. As per current market trend analysis, it has evaluated
that for enhancing tourism, hotel sectors are emphasized more on serving luxurious products to
tourists. It includes luxury or branded washing products like shampoo, hand wash, detergents and
more (Som and Blanckaert, 2015). Such industries thought that serving such type of luxury
products to tourists when they stay at their hotels, help in getting retention of them for longer
period. As such products negatively impact on nature therefore, company has to concern about
green-washing rather than luxury-washing. It may misleading or often devalue the luxury
tourism because people concern more using green-washing products rather than luxury-washing.
Argument 1: “Serving luxury-washing products is beneficial for increasing luxury experience”
As per views of Hoffmann and Coste-Manière (2016), it has evaluated that in order to
develop niche market and exceed satisfaction level of customers, hotel industries concerns more
on providing luxurious services. They serve luxury or high branded washing and cosmetics
products to tourists. This would help in increasing luxury-experience.
Argument 2: “ Luxury-washing products impact affect environment”
According to opinion of Kunwar (2017), detergents or luxury-washing products
adversely affect aquatic life because it includes sufficient amount of biodegradable and chemical
agents. It destroys the external mucus layer of water which protects aquatic animals from
bacteria and parasites. Along with this, soap, detergents and other washing products whether
belongs to branded or non-branded contained high amount of hydrocarbons. Therefore, carbon
footprint cause various harmful effects on nature also. Thus, for enhancing tourism, hotel
industries have to stop usage of such products and increase awareness among public also about
serious effects of it.
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Argument 3: “Luxury-washing products are harmful for human body which devalue the luxury
tourism as well”
As per scientific concern, it has evaluated that washing products create skin rashes and
other inflammations on human body. It includes harmful chemicals like hydrocarbons,
ammonium citric acid, ethanol, ester, and more. All these chemicals affects skin body therefore,
using such products by tourists impact negatively on their luxury experience.
Argument 4: “Green-washing and luxury-washing both are different concepts”
According to views of Braun and et. al. (2015), Developing awareness among public to
prevent nature, water bodies and other aspects of ecosystem, assists organisations to stop usage
of chemicals. In context with hotel industries, for increasing value of luxury-tourisms, they must
concern on providing green-washing instead of luxury-washing. It will enhance brand image of
hotel in eyes of tourists and increase their customer base as well.
CONCLUSION
As per this report, it has evaluated that to go with niche market, hotel industries should
concern on using green-washing products. They should stop using luxury or branded washing
products which affect ecosystem and living beings.
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REFERENCES
Books and Journals
Som, A. and Blanckaert, C., 2015. The Road to Luxury: The evolution, markets, and strategies of
luxury brand management. John Wiley & Sons.
Hoffmann, J. and Coste-Manière, I. Eds., 2016. Luxury strategy in action. Springer.
Kunwar, R. R., 2017. What is Hospitality?. The Gaze: Journal of Tourism and Hospitality. 8.
pp.55-115.
Braun, Y.A. and et. al., 2015. Up against the wall: ecotourism, development, and social justice in
Costa Rica. Journal of Global Ethics. 11(3). pp.351-365.
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