MBA 404: Analysis and Recommendations for Lycamobile Campaign

This report provides a strategic assessment of Lycamobile's integrated marketing campaign, examining five visual examples including advertisement, sponsorship, personalization, performance media, and point of purchase displays. It analyzes the strengths and weaknesses of these campaigns, highlighting similarities and differences, and addresses potential issues. The report offers three strategic recommendations to strengthen alignment, focusing on sensory marketing tactics, ethical considerations, customer needs, social goodwill, online delivery, and targeted customer engagement. The conclusion emphasizes the importance of marketing campaigns in enhancing brand value and customer base, advocating for continuous improvement and adaptation to customer preferences.

Strategic Pitch
Assessment 3 MBA 404

Table of content
 Five visual examples of integrated marketing campaign of lycamobile
 What do these marketing campaigns demonstrate?
 What are the similarities and differences?
 What might be the case?
 Three Strategic Recommendations
 Conclusion
 References

WHAT IS
INTEGRATED
MARKETING?

 Integrated Marketing Campaign has been termed as combination of the
multiple channels like email, content, social media and display advertising to
spread awareness about the product, services and brand to the targeted
customers. The main aim of this Campaigns is to transform viewers or people
into customers of the organisation for life. The selected topic for this concept
is lycamobile that is British Most successful virtual network operator as well
as conducting its business operation in almost 60 nations.
 This project covers the pitch strategic recommendations based on critical
examination of chosen product and services integrated marketing campaign.
Further, it highlights the critical analysis of findings which has been prepared
in first and second assessments.

FIVE VISUAL EXAMPLES
OF INTEGRATED
MARKETING CAMPAIGN
OF LYCAMOBILE

1. ADVERTISEMENT
Image Source:FULL-SERVICE MARKETING
CAMPAIGN, 2022

Review:
 It refers to the traditional method of marketing in which marketers of Lycamobile gives ads
on Television, Newspaper, Magazines and many other in order to influence the decision of
customers in Australia.
 This marketing strategy helps the company to reach their target customers and increase
their brand recognition among them.
 As a consumer come Australia and use this services to meet their needs, this marketing
campaign has great influence on its decision making.
 This marketing campaign targets the people and influence their behaviour who desired to
meet their social needs. It helps the company to attract people who look up to new
services, unlimited data and SMS to connect with their family, friends and other.

2. SPONSORSHIP
Image Source : Lycamobile sponsor ‘
chance to shine street’

Review:
 It is the most effective marketing strategy which is used by the marketers of the
Lycamobile as they place their holdings on public place, sponsors events, sports
times and tournaments and many more in order to attract large number of people
and meet their needs.
 This marketing strategy of the company enable them to spread awareness about
their services, data package, offers to the customers in order to influence their
decision making towards the company.
 An individual who come Australia for their higher studies which is stated in
Assessment as they see the holding of it on the sport ground while watching game
which change its decision to use this network for their daily use, calls, data access
and many more.
 It helps the Lycamobile to influence the behaviour towards their brand,
operations. It also connects target audience with the culture, innovation and brand
exposure for the life time.

3. Personalisation
Image Source: Personalisation marketing of Lycamobile

Review:
 It refers to the direct selling, selling through sales men in order to directly interact with
customers as well as know about their experience.
 The professionals of the Lycamobile use this marketing strategy in order to provide
direct information to customers through calling, face to face interactions and many
more.
 This marketing techniques of the company personally address the customers and
provide details about the per day, monthly and yearly plans to the customers in order to
increase their experience. It attracts and influence the person so they decide to buy the
plans for calls, data and other benefits in order to meet physiological, social and self-
actualisation needs.
 By using the unlimited offered by the Lycamobile, the student can participate in online
classes to gain more knowledge and learn new things related to their studies. It drives
their mindset and allow them to take decision to take the benefits of this plan to meet
their personal and professional’s goals.

4. Performance media
Image Source : Lycamobile app