This report analyzes the leadership strategy of M & Co., a fashion retail company. It begins with an executive summary highlighting the company's organizational strategy and the challenges it faces in the competitive fashion industry, including issues like employee wages, environmental concerns, and pollution. The report then delves into the industry environment, utilizing Porter's five forces and PESTLE analysis to assess the competitive landscape. It examines factors crucial for the company's survival and success, including spotting trends, embracing change, and personalization. The report further explores M & Co.'s organizational strategy through the resource-based view (RBV), examining physical, human, and organizational resources. The value chain and business model canvas are also analyzed to provide a comprehensive understanding of the company's operations. The report identifies issues and develops strategic proposals, including the need for a wholesale change in firm strategy and substantial changes. The report concludes with recommendations to help M & Co. overcome its challenges and maintain its position in the market.
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