This case study analyzes the multifaceted impact of m-commerce on the retail sector. It begins by outlining the e-commerce services provided by m-commerce, including internet banking, online shopping, e-entertainment, and online gambling. The study then delves into the role of m-commerce in retailing, highlighting its increasing importance in the marketplace, integration with lifestyle, and use as a digital wallet. It also explores how m-commerce facilitates comparisons for users, creates new opportunities, and enables retailers to understand customers better. The case study further investigates why m-commerce is a fragmented market, citing factors such as device characteristics, operating systems, and regional access limitations. It examines the reasons retailers allocate a significant portion of their IT budgets to m-commerce, emphasizing the need for customer connection and multi-channel solutions. Additionally, the study discusses the impact of m-commerce on competition among retailers, providing examples like Uber Eats, Starbucks, and KFC. It also addresses the difficulties in managing mobile technology, including issues related to development speed, strategic utilization, and security. Finally, the case study provides an overview of the future of m-commerce, including the expected growth in the market.
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